Facebook's Scary Content Stance, Gatorade's Mid-Brand Crisis, 'This is Why You're Fat'

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- Facebook revises TOS, Twittersphere goes apeshit.

- Wisdom from the front lines. Via.

- Gatorade's new packaging and naming conventions betray desperate need to fit in with the minimalist lifestyle 2.0 crowd. Here's an idea! from reader Elinora: "Make a drink that doesn't taste like vomit!" Come on, Ellie, it's not Gatorade's fault; those are the electrolytes.

- Hardees/Carl's Jr. slips into the Daytona via YouTube.

- "Do we need a new internet?"

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by Angela Natividad    Feb-16-09    
Topic: Best, Cause, Good, Online, Packaging, Social



Real Tax Payers of Genius Don't Squander on Ad Divas.

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It isn't immediately clear whether the Maryland Comptroller has an ingenious sense of humor or just really low standards, but "Real Tax Payers of Genius" -- a video effort to get taxpayers to e-file -- definitely left us with a queasy "What hath YouTube wrought" sensation.

Word from a colleague: "I love how the screen says ifile ... and the voice says efile." But it was the papercut scene, and the digitally-enhanced voiceover, that stole our appetites.

We can't hate on something we so deeply pity. So hey, MD, here's some help. (And warm clammy thanks to Jack for molesting us with this audiovisual gem.)

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by Angela Natividad    Feb-13-09    
Topic: Campaigns, Cause, Online, Strange



The Internet Makes Bullying Really Easy

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Sort of like that "be careful what you upload" commercial during which a girl finds a less than chaste picture of herself on the school bulletin board and pulls it down repeatedly only to find it put back up again, this German anti-cyber mobbing commercial illustrates the ill effect of online bullying.

Alas, internet or no internet, kids will be kids and kids will be cruel. It's not right but it's just the way it is.

by Steve Hall    Feb-12-09    
Topic: Cause



The Homestead is a House of Cards, Say Radiohead and Shelter

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Two days ago we mentioned Radiohead was donating one of its songs to a homeless shelter. Last night we got the footage.

The song is Videotape from In Rainbows, but the ad itself is called "House of Cards" -- the name of another In Rainbows track. Only the melody is used, adding an urgent tempo to a panning shot of a city, where a number of homes and skyscrapers are composed of cards that slowly begin to plummet.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Cause, Celebrity, Commercials, Good, Television



David & Goliath Calls Attention to Homeless With Thought-Provoking POP

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When was the last time you saw a homeless person? Do you even remember? And if you do remember, you probably just walked right by, right? On behalf of the Weingart Homeless Center, LA-based agency David & Goliath set out to change that all too common behavior among the non-homeless.

The agency, along with photographer Ewan Burns, photographed 12 of the 70,000 homeless people in Los Angelos holding a cardboard sign on which each of them wrote, "Before you turn away, put yourself in my place."

The agency then made life-sized cardboard cut outs with the face removed and placed the cutouts near shopping centers in Beverly Hills and Santa Monica.

Admirable work. Check out the video overview of the project.

by Steve Hall    Feb-11-09    
Topic: Campaigns, Cause, Good, Outdoor, Point of Purchase



Hope in the Slammer, Witch Buddies, Ad Poetry

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- "Twitter for sports." And then our eyes rolled back in our heads, and then we died.

- BFFs with the Wicked Witch of the West. She seems fun. DDR, your house or mine?

- The question we all must ask. Sometime.

- Shepard Fairey, the guy who did that Obama/Hope poster we all love to wheatpaste on walls that don't belong to us, gets arrested before his first solo art show. Duuuude. Sux.

- Scroll down to the part that reads "cb with a Flair."

- Intern sweatshop haiku.



Men Don't Always Want Their Equipment to be Bigger

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There isn't much that skeeves a guy out more than alluding to testicular injury and that's the nut this PSA from the Government of Ontario cracks. Calling attention to the apparent return of Mumps, the PSA highlights the isolation required when Mumps is detected and some of the weighty symptoms that con come with the disease.

by Steve Hall    Feb- 9-09    
Topic: Cause, Commercials, Strange



Quirky Take on Child Abuse May Leave You Feeling Queasy

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Here's a set of prints that go with this child abuse/wedding reception ad by Whybin\TBWA Sydney for Australia's ASCA (Adults Surviving Child Abuse). Each approaches the topic with blithe, discomfiting irony.

You know, it's the kind of thing you'd find funny if it weren't so ... not-at-all.

See greeting card: "You're a special dad (slap, kick, pow!)"
See birthday cake: "Celebrating 20 years since you said I should have been aborted" -- arrow down if you can't see all of it at once.

Collective wince.

by Angela Natividad    Feb- 9-09    
Topic: Campaigns, Cause, Magazine, Poster



Child Abuse Is Funny. Oh Wait...No It Isn't

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Now here's a marketing approach to child abuse you don't see very often. One part wedding reception. One part comedy routine. And one part awkward. The tagline, "If only it was this easy to get over child abuse" pays it off. While some might take offense to this approach, at least they only used humor for the first half of the spot after which they returned to the usual, somber message delivery you expect to see in this type of commercial.

Whybin\TBWA Sydney created the work for Adults Surviving Child Abuse.

by Steve Hall    Feb- 6-09    
Topic: Campaigns, Cause, Good



What's a Penny Good For? Making Change.

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See what 1620 pennies can become -- in the span of 30 seconds! Ain't technology somethin'.

This time-lapse video is for the Million Penny Project, a group that takes up various causes (its current darling is homelessness) and solicits donations from local businesses.

The result of the short film -- an image composed entirely of pennies -- was displayed at a Miami bus stop last month to promote "Pumped for Change," an effort to raise $10,000 worth of pennies.

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by Angela Natividad    Feb- 6-09    
Topic: Campaigns, Cause, Guerilla, Online, Outdoor, Video








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