Do 30 At a Time.

ido30.pngDegrees freaks, degrees. Washing clothes in 30 degree water saves lives, lives I said. Wait, trees? Oh yeah. Trees. It saves trees. No, that's not it. Bio-innovation company Novozymes and Danish agency Mindjumpers calculated that if all households in Europe go to coldwashing (30 degrees celcious - hence the name), it can save the same amount of CO2 as produced by 3 million cars a year. Yeah, that's it. Find out more on their website and take their pledge, or try their, wait for it... Facebook app page thing. First though, check out a happy clip below.

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by Bill Green    Sep- 2-09    
Topic: Cause



Losing Fuel, Teddy's dead legs and Mad Women

- Fuel loses fuel.

- MCD gives those hardworking kids a day off in the city.

- Well, that didn't take long. Long live Teddy's dead legs.

- Fake WWF campaign lands just in time for 9/11!

- Where the white women at?

by Bill Green    Sep- 1-09    
Topic: Cause, Creative Commentary, Opinion, Political, Specialty



Apparently Naomi Would Rather Wear Fur

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From the People For the Ethical Cashing of Checks files...

Looks like Naomi won't be invited for that PETA calendar shoot in 2010. Hey man, long as that shit clears. (Via.)

by Bill Green    Sep- 1-09    
Topic: Cause, Celebrity



Spays Not Strays

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Cat, nipped? Unwanted teen cat pregnancies are nothing to joke about. The shame of having to raise a litter as a single mom can be overwhelming, and kitten mittens* is not enough. Won't you please help? Agency Erwin-Penland is with a new integrated Humane Society campaign that incorporates traditional media with digital and extensive out-of-home initiatives (cut-outs of cats throughout downtown Greenville, etc). So where's the work you say? We wanna show you, but they didn't send us** anything except the website with animated kitty page takeover.***

*Shameless attempt to work this clip in. **Shameless attempt to work in a mention re: the ongoing problem with PR releases and basic shit like including the ad agency's url. Hard to give a shop love when you't include a link. ***Kitty Page Takeover plays two shows this week in Greenvilee btw. I KID.

by Bill Green    Sep- 1-09    
Topic: Campaigns, Cause



Hey, Soldier. Are You Good to Go?

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Being in the service is like living in a bubble: you do as you're told, go where you're sent, and live on-base, which has its own restaurants, shops and medical centers.

So one of the scariest things about leaving the military is knowing what to do afterward. Four years in, it's hard to remember what civilian life is like; worse still, you're rusty with the social and professional politics.

To help future former military members get a head start, Plaid created AreYouG2G, a clever little site that helps them construct outside lives based on what they did in uniform.

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by Angela Natividad    Aug-28-09    
Topic: Campaigns, Cause, Good, Online



Non-Prof Mails Change in Hopes of Getting Some

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We all get save-the-kids! mailers, and most of us have received the kind with the nickel or the quarter enclosed, for added effect.

But it never occurred to us how stupid this approach is until The Denver Egotist pointed it out:


If your envelope line reads "A Nickel Could Save A Child's Life!" and you not only enclose the aforementioned nickel, but spend a few more of them popping it in the post, you've just fucked yourselves and the importance of the message.

For those of us that have already passed precious shekels to a charity, it really leaves you wondering how much of that cash was recycled as nickels for the trash heap. But who knows, maybe this works, and we've been doing ourselves a great disservice by hoarding for retirement. What's that proverb? It takes money to make money?

by Angela Natividad    Aug-28-09    
Topic: Cause, Direct, Strange



Almost Ready, Guys. Just Tryin' to Decide if It's a Kitchen Knife Day.

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Through the magic of YouTube, Choose a Different Ending walks you almost seamlessly through a tense scenario between street kids. As it progresses, you get to decide what happens next and how you -- as a character -- will react.

The choose-your-own-adventure model's been used before, notably by Twix, but not this well or for this provocative a cause. We were surprised by how the experience captured our curiosity -- and also by a lot of the endings. (When you elect to talk things out, it's rare that you expect to be gutted like a fish.)

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by Angela Natividad    Aug-28-09    
Topic: Best, Campaigns, Cause, Video



...But Will Milk Help Toothless Gran? Probably Not.

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Those shit-quality YouTube clips, where something extraordinary happens and you're supposed to wonder whether the footage is real, probably feel like the video advertising equivalent of cavepainting to you by now. Sure there've been classics, but by and large we've all evolved, right?

No.

Behold "Dairy Chicken," a piece so square you're left thinking these people knew exactly how lame they were being and just surrendered to their destinies. In it, some guys at a park catch a chicken sipping from somebody's milk glass. (Who brings glasses of milk to the park?) And suddenly the chicken flashes the camera a big toothy smile.

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by Angela Natividad    Aug-27-09    
Topic: Campaigns, Cause, Video



British PSA Razes Perception About Mental Disorders

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"Schizophrenic Man Terrifies Kids at Party" is a YouTube piece released by English mental health charities Mind and Rethink under their "Time to Change" campaign. We like how it plays on our expectation of crass amateur video fare to illustrate two important messages:

o That people with mental disorders can function in society
o That retaining the stereotype of the off-the-hinge crazy person is counterproductive for everyone involved

It also reminded us that as kids, we were always screamy-scared about stuff we couldn't see, however facile or harmless said "stuff" actually was. And then, lightbulb moment, it was like hey, tripping out about schizophrenia is kind of like that.

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by Angela Natividad    Aug-25-09    
Topic: Campaigns, Cause, Good, Online, Trends and Culture, Video



Montel's Daughter Promotes Vegetarian Cafeteria Options

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If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts?

In an ad slated to debut tonight during ABC Family's The Secret Life of the American Teenager, 14-year-old Wyntergrace Williams will urge Congress to amend the Child Nutrition Act to require the inclusion of vegetarian options in school lunch lines.

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by Angela Natividad    Aug-24-09    
Topic: Cause, Celebrity, Commercials, Political, Television










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