Energizer Sponsors Love Story Between Robot and Doll

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Manikako, a non-profit Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials, teamed with Energizer, Revolver, Post Manila and TBWA\SMP to create Gift of Life, a charming love story about a robot who meets and falls in love with a doll.

Give it a watch. You'll like it.

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by Steve Hall    Jan-20-12    
Topic: Cause, Video



Oblivious Parents Deliver Teen Substance Abuse Message

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Here's a new approach to teen substance abuse: blame the parents. A new campaign from Energy BBDO for the Partnership at DrugFree.org called Emotional Drugs features two spots, Denial and Enabling, that center on the things parents don't (and, of course, should) do when their children are on - or at risk of using - drugs.

In Denial, a mother wonders why so many prescription pills are missing from her medicine bottle. Later, as she gets ready to leave the house, she opens her son's bedroom door to witness him and his friend acting suspiciously. Instead of connecting both activities, she denies that her son could possibly be responsible for her missing medicine. Enabling depicts a mother hosting an underage party at her home and later turning a blind eye to teens engaging in drug and alcohol use.

The message, of course, is that parents must be vigilant and take a determined and caring interest in their children's lives. They can start by reading more information about teenage addiction at ProjectKnow.com and other similar sites that deal with drug addiction issues.

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by Steve Hall    Jan-19-12    
Topic: Campaigns, Cause



Hill Holliday, Brand New School Fight Hunger With Bank of America

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In an effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America. To promote the effort, Hill Holliday and Brand New School created a cinema spot that debuted in theaters across the country in November and continues to screen through December.

Check out the promo below.

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by Steve Hall    Dec-21-11    
Topic: Cause



How to Eliminate the "I Have No Cash" For Charity Excuse

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So Christmas caroling for charity is a thing in the UK. Maybe it is here too. We just haven't noticed it so much. Carolers carry buckets around and hope those who listen will donate to a given cause. Well, capitalizing on the fact no one carries cash any longer or the use of it as an excuse not to donate to charity, Barclays and Barclaycard have come up with the cashless collection bucket, a credit card-enabled device to collect donations. Check it out in action in the video below.

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by Steve Hall    Dec-14-11    
Topic: Brands, Cause, Video



Letter Writing Campaign Touts International Human Rights Day

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December 10 is International Human Rights Day. Thousands of Amnesty International supporters in Canada and around the world are being asked to write letters to people held in captivity over their beliefs. This ad, created by Agency59, hopes to cal attention to the situation. Though we had to ask its meaning before we completely understood.

by Steve Hall    Dec- 9-11    
Topic: Cause



VML Shares Joy With Toys For Tots Sharing Campaign

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Some holiday cheer from Kansas City's VML. The agency put together a promotion called What's Worth Sharing that will donate $1 to Toys for Tots each time the promotional video is shared. Give it a watch. And get into the spirit of giving.

by Steve Hall    Dec- 9-11    
Topic: Agencies, Cause, Social



Rape Prevention Ad Pulled For Blaming Victim

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A recent rape prevention ad campaign from Pennsylvania's Liquor Control Board has been pulled because critics claim the ad puts the blame on the victim. The ad, which shows a woman's legs on a bathroom floor with her underwear around her angles, reads, "She Didn'y Want to Do It, But She Couldn't Say No."

The intended message, of course, is don't drink so much you can't make decisions for yourself. Nothing worn with that message, of course. One should never gets o drunk that one can't maintain control. But dovetail that messaging with rape and the scenario is a bit different.

It's easy to see why critics interpreted this ad as victim blaming. After all, the ad could be interpreted as saying she got drunk so she deserved it.

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by Steve Hall    Dec- 9-11    
Topic: Cause, Policy



Cat Popularity Leveraged For Advent Calendar

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Cats. Cats are a guarantee. If you stick a cat anywhere online it's guaranteed to get seen millions of times. Or so that's the commonly held belief in social media land. Taking advantage of this notion, Big Fuel and The Humane Society of new York have partnered to create the 2011 Catvent Calendar, an advent calender featureing...you guessed it...cats. Check it out.

by Steve Hall    Dec- 7-11    
Topic: Agencies, Cause, Specialty



PSA Gets Men to Look at Prostitution Differently

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Here's a look at prostitution from a male perspective. It's quite interesting. The whole prostitution thing when viewed from the eyes of men as the John is sometimes quite glamorous. Imagery of hot, young women in tight mini dresses at one's beck and call to server one's every sexual whim. But when that viewpoint comes from a man as prostitute, the viewpoint is very different. Not all paying "johns" are hot, young women in tight mini dresses. Far from it. Man or woman, Johns are just regular people and regular people are from from the seemingly glamorous fantasy.

But the message in this PSA from the European Women's Lobby which is aimed at men isn't to call attention to the fact not everyone is hot. It's to make men aware of the fact prostitutes are likely disgusted by you, would never have anything to do with you if you weren't paying and wished you'd understand the harm you're doing when you hire a prostitute.

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by Steve Hall    Dec- 6-11    
Topic: Cause



If You Sleep With Your Baby You Could Kill It

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Well here's a pleasant one as we ease our way back into the work week. A new Serve Marketing-created campaign from the City of Milwaukee Health Department would like people to know it's dangerous to sleep with your baby. The campaign, which uses the imagery of a baby sleeping with a knife, urges parents to make sure their baby sleeps on its back in a crib and offers a number to call if the parent can't afford a crib. See the second ad here.

by Steve Hall    Nov-14-11    
Topic: Cause, Outdoor










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