Using a photo from former Ringling Brothers elephant trainer Sam Haddock, PETA ran an ad in this week's edition of PR News urging public relations agencies to stay away. The photo in the ad shows a baby elephant at Ringling's Center for Elephant Conservation training center with ropes around its legs and body. The headline reads, "Represent Ringling: Lose your reputation." And copy reads, "No amount of PR can make beating babies sound good."
The campaign aims to call attention to the alleged mistreatment of elephants by Ringling Brothers trainers.
Of the campaign, PETA EVP Tracey Reiman said, "Ringling Bros. is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals - all for the sake of a few cheap tricks."
So...whose up for the challenge?
Continuing her work for the Candie's pro-abstinence Pause Before You Play campaign, Bristol Palin offers commentary after we see a young mother get all hotted up to go out only to be confronted by her talking baby who says, "You're not going anywhere. You've got diapers to change, bottles to fill and I've got a nasty rash on my butt."
And you never believed them when they said having a baby will change your life forever.
How one can determine the number of abandoned dogs in a given nation is beyond us. But, that's besides the point. UK-based Hyper Happen wants us to know there are 108,000 abandoned dogs in the UK.
To do that, they've created Charlie's Story, a multi-part story of an abandoned dog sponsored by Pedigree Adoption Drive. Apparently the outcome of each video can be changed after 25,000 views. Way to get the view count up guys.
Also, Pedigree will donate £1 for every view. So go watch, people! And watch a lot!
Leo Burnett is out with some stunning new work for the World Wildlife Fund. It's a four minute video that tells the story of a chimp who is sent into space in 1961 and who excitedly - at least initially - returns 65 years later only to sadly shed a tear for what the world had become in his absence; a place ravaged by the carelessness of human beings.
Leo Burnett worked with Ben Lee who provided the soundtrack, Song for the Divine Mother of the Universe.
It's not a new message but it's a powerful message. It pulls all the right strings. It's got an animal. It's got perfect music. It makes you think. It makes you wonder if Charlton Heston is wandering around somewhere in the middle of all that devastation. Well, OK. Maybe not that But it does make you ask yourself. Just what will this place look like 65 years from now?
Steering clear of the usual ill health imagery so commonly seen in anti-smoking ads, Michael Krivicka has created a commercial called Smoking Skills he hopes won't be seen as an anti-smoking commercial...until the end.
Taking the form of a beatbox video with artist Kenny Muhammad, Krivicka, along with producer James L. Percelay, hope the video will be seen as entertainment and not be immediately dissuaded because it isn't a blatant anti-smoking message.
Of course, as soon as you see the appearance of the first cigarette, you know exactly what it is. Nice work though. We especially love the word play at the end.
- GM's new tagline: Excellence for all. Seriously? Seriously?
- Celebrities speak out against poor fishing practices which harm dolphins.
- JetBlue has selected Mullen as its new ad agency.
- The effie's, along with Heineken, are honoring student creativity with the Collegiate PSA Challenge.
- It's Finnish but its about blogger/TBWA designer Riku Vassinen an his new digital marketing book. It's a cover version of Mobb Deep Shook Ones Prt.2. We heard "Foursquare" though.
- Idiotic ad of the day.
- Former Adrants Editor Angela Natividad, who will be back to cover Cannes for us this year, is covering Social Media and Community 2.0 in Boston this week. Her first post is entitled OMG! We Need to Do Social Media!
This don't talk/text and drive thing has been done many times before. As soon as the commercial begins you know exactly what's going to happen. It's a forgone conclusion. There is no surprise. But there is something about the impending doom that delivers the message.
But much like ads which urge us not to smoke or drink or do drugs, we humans do not give our habits and vices lightly. And convincing people to put their mobile phones down while driving...even though there are laws against using the devices in many states...is not an easy task. It's kind of like asking people to give up sex. Our love for mobile connection is that strong.
But we wish Oprah Winfrey, Harpo Studios, The Governors Highway Safety Association and The Department of Transport well with their efforts. The Cartel produced.
Holy Hot Humanity! Hot college students across the nation will, once again, strip off their clothing and donate it to charity in a ten school competition that promises to, well...be much less hot than it's portrayed in this promotional video.
No, women won't be running around campuses with thongs on. No, women won't be tearing off their shirts to display their bras. No, guys won't be running around in their boxers. No, a girl with "Kelly" written across her underwear won't be riding around on a chariot.
More likely, what we will see are fully dressed college students with kitchen trash bags full of extra clothing walking slowly across campus to place them in Axe drop boxes.
Yea, we know. Ads are always more exciting than the reality they depict.
- The Art Directors Club has launched YouTube Show & Tell, a "showcase for the best ad/marketing content on YouTube." The ADC will pick the content and a rotating panel of reviewers made up of top creatives and designers will lend commentary.
- Each agency participating in Portfolio Night 8 has created a video to hype the event in their city. Here are the first three from Ogilvy & Mather London, David & Goliath LA and Perfect Fools in Stockholm.
- If 500 people tweet "@SupercoolAgency #LoseTheCig" the agency will change their logo. On everything. Letterhead, web site, business card, etc. why wouldn't they just do it anyway?
- Here's the third and final Tony Stark Better Living Through Technology videos for the Tony Stark Expo, a promotion for Iron man 2.
Well here's a new way to convince people to stop smoking. Forget the idea the things can kill you. That's just so yesterday. No. The new way to tell people smoking is bad for you is to pull out a man in a bunny suit and kick him out of the forest becasue 1.5 million trees are cut down every day to make cigarettes. Yea, it's the new green approach to ant-smoking campaigns. And who said there were no more new ideas. Oh yea. Us. Sorry.
Richmond-based Barber Martin Agency created the work for the Virginia Tobacco Settlement Foundation. The spot was directed by LIMEY director Adam Cameron.