PETA Wastes Water to Get People to Save Water (And Go Vegan)

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As the very cute PETA Spokesperson Lauren Stroyeck told the Tulsa news media how much water is wasted to process meat, two PETA employees, Virginia Fort and Lauren Quillo, showered nude in downtown Tulsa. The group claims more water can be saved by skipping one pound of meat than skipping a half year of showers

Explaining the stunt, Stroyeck said, "Facts and figures alone aren't usually enough to engage people but when they see two ladies showering on the sidewalk."

As Fort and Quillo shower in the background, Stroyeck contimues, saying, "Over half the water in the United States goes to raising and killing animals on factory farms."

by Steve Hall    Sep-17-10    
Topic: Cause, Guerilla



I Was Lovin' It Until I Saw This Commercial

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In a PSA from the Physicians Committee for Responsible Medicine we see a dean man laying on a gurney with his grieving wife at his side. As the camera pans down his body, we see the man is holding a half-eaten hamburger. As the camera pans to his feet, we see the Golden Arches drawn over his cold feet and we hear a voice over tells us all the bad things a non-vegetarian diet can do to us.

The message is clear. McDonald's is killing us. Of course that's totally untrue. Much like the pro-gun camp would say, food doesn't kill people, people who put the wrong kind or too much of it in their mouth do. Obesity and all that comes with eating bad food isn't caused by a marketing campaign. It's caused by shoving the wrong food in one's mouth.

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by Steve Hall    Sep-14-10    
Topic: Cause, Opinion



9/11 Memorialized With...Lottery Balls

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Over the weekend, 9/11 memorials were held across the nation. In New York, one such memorial was held at at City Hall Park. Organized by inventors Steven Brandstetter and James Devlin of J&S Gaming, the event featured the pair's Lottery Ball Characters which were turned into life sized costumes to represent the likeness of a police officer and a fireman.

According to the press release, the purpose of the rally was to "pay tribute to the men and women who put their lives on the line on a daily basis to protect and serve our communities." Brandsetter and Devlin put the rally together with the consent of retired NYPD police officer Stan Jefferson who was reportedly forced into retirement because of an illness he contracted while working at Ground Zero.

Apparently, the government isn't doing all it can do and the rally aimed to bring that to the attention of the public.

The campaign also brought something else to light. The sad fact some people are so lacking in the common sense department, they have no idea when something grotesquely oversteps the line of acceptability. To diminish the lives of those lost during 9/11 to a couple of stupid lottery characters - as if the event were sponsored by Tony the Tiger or something - is deplorable, inexcusable and plain idiotic.

That is all.

by Steve Hall    Sep-13-10    
Topic: Cause, Guerilla, Opinion, Worst



Choosing to Help A Child Not As Mundane As Choosing A Healthy Meal

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UK Charity National Society for the Prevention of Cruelty to Children has launched a new PSA to raise awareness of its Helpline people can call when they witness potential child abuse. The ad takes us through scene after scene of the mundane aspects of daily life until we are presented with a not so mundane aspect of daily life: the potential mistreatment of a child.

It captures perfectly that moment we go through when we decide whether or not to butt into other people's business and take matters into our own hands. There's always doubt. There's always hesitation. There's always embarrassment. But at some point, we make the decision it's better to stick our nose in for the greater good.

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by Steve Hall    Sep- 9-10    
Topic: Cause



Celebrating Boobs Might Not be the Best Way to Hype Breast Cancer Awareness

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Breasts. If any alien race landed here on earth and witnessed our obsession with breasts, all they'd have to do to take over our world would be to morph into an army on bikini-clad women sporting boobs the size of cantaloupes to peacefully subdue us.

Perhaps that's why marketers have leveraged that very same obsession to sell stuff. The bigger the boob, the bigger the sell. So it's not surprising that when breasts (or breast-related items) are the "product" itself, boobs of all shapes, sizes, color and jiggle factor are trotted out. Just look at any breast cancer campaign. Tracy Clark-Flory did and she didn't like what she saw. Not one bit.

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by Steve Hall    Sep- 9-10    
Topic: Cause, Opinion



Copywriter Risks Scooter-Induced Hemorrhoid Outbreak for Charity

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On September 9, Lawson Clark, aka MaleCopywriter, aka Burt Reynolds look-a-like, will embark upon a 3,200 journey from Vancouver to Portland Maine...on a 150cc scooter...for ten days to raise money for Parkinson's disease.

Every two years the Scooter Cannonball Run is held and every two years hundreds of people choose to ride across country on a hemorrhoid-inducing scooter. Some do it for fun. Some do it for charity. Others do it, well, because they are just crazy...or stupid.

But Lawson, fellow star of the movie Lemonade, is doing it for his uncle who recently lost his battle with the disease. We wish him well. And you should too.

Be sure to follow his adventure over at his blog.

by Steve Hall    Sep- 7-10    
Topic: Cause



Let's Dig Toilets, Not Graves

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London agency Kitcatt Nohr Alexander Shaw is out with a new television commercial for WaterAid. Directed by Susannah Hayes, the ad features the popular playground song "Diarrhea Diarrhea". During the first half of the ad, shot at a primary school in Hackney, British children smile and giggle as they sing the song which, of course, is totally normal because, well, diarrhea is funny what with all the farting and squirting that accompanies it.

But all that farting and squirting isn't so funny when it's rampant in countries like Zambia ans the commercial touches on that by cutting to a boy who not so happily sings, "When it's just killed your sister and you're really going to miss her, diarrhea, diarrhea."

The campaign advocates the building of sanitary pit toilets which can help stop the spread of diarrhea.

Along with the ad which will air on Sky One, Discovery, Bravo, More 4 and SkySports, PR, email, inserts, videos and online ads are part of the campaign.

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by Steve Hall    Aug-29-10    
Topic: Campaigns, Cause



Smokers Spontaneously Combust in Non-Smoking Ad

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Of all the anti-smoking ads that have made the rounds over the years, this Swedish ad is one of the more stylish. With fiery, slo-mo action, the ad is accompanied by the mysterious yet hysterical lyrics, "I'm naked. I'm numb. I'm stupid. I'm staying. And if Cupid's got a gun, then he's shooting. His bang. You're my drug. We live it. Your drug. You need it. Reload."

The commercial lulls you into its morbid metaphor yet is actually a pleasure to watch. Over and over which, admittedly, is a bit twisted but the message is so perfectly delivered it's hard to turn away.

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by Steve Hall    Aug-25-10    
Topic: Cause, Good



Childrens' Deplorable Living Conditions Highlighted in UNICEF Video

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So here's yet another look at the plight of less then fortunate children across the globe. It's "a glimpse into the lives of children around the world who are missing out on these basic rights - the right to an education, to a childhood, to be healthy, to be treated fairly and to be heard."

Yea, it's sad but as one commenter points out, it's unlikely to change anything. The commenter wrote:

"It's unfortunate and shameful that there have been countless touching/disturbing videos such as this in last 30/40 years but nothing major has yet to be done about poverty of any kind! Too much of the world is run from executive offices rather than by people. For the combined wealth of individuals past, present and future global poverty can become a thing of the past but of course most are aware of this but find it easier to ignore and live in their air conditioned cars and buildings..."

A pessimistic viewpoint for sure but, ask yourself. Are children better off than they were 30 - 40 years ago?

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by Steve Hall    Jul-29-10    
Topic: Cause



DirecTV Stereotypes, Timberlake Directs, Sears Facebooks

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- "Opulence. I has it." Right up there with Verizon Dumb Dads and blacks who love chicken comes this new commercial from Grey New York and Biscuit Filmworks' director Tim Godsall for DirecTV that portrays a Russian doofus as if he were an Italian goomba. Oh wait, is that too many layers of stereotyping?

- Guys, why do all the work looking for a date when you can just sit back and let the women come to you?

- If you own a company, you can direct your own commercials. And that's just what Justin Timberlake did for his 901 Silver Tequila. The ad is dumb.

- Naomi Watts will front Ann Taylor's Autumn 2010 advertising campaign.

- Steffan Postaer, author of The Happy Soul Industry, is out with a new book. It's called Sweet by Design. He calls it a novel/social media experiment.

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by Steve Hall    Jul-28-10    
Topic: Cause, Celebrity, Commercials, Online, Video










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