PSA Highlights Dangers of Red-Light Running

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Not quite as emotional and horrifically gut wrenching as that PSA from Ireland's Road Safety Authority but this road safety PSA from the National Coalition for Safer Roads which explores the familial devastation running a red light can cause.

The PSA centers on three women who share their story about how their loved ones were lost because someone ran a red light and killed them.

"No one ever thinks it will happen to their family," said David Kelly, president and executive director of NCSR. "Unfortunately, it's far too common. Every day, innocent lives are lost because of red-light running. This new PSA helps educate motorists about the dangers of red-light running and shows people how to get involved in our national coalition to make our roads safer."

A recent study by the Insurance Institute for Highway Safety (IIHS) found that 113,000 people were injured and 676 were killed in crashes that involved red-light running in 2009 - two-thirds of the victims were pedestrians, bicyclists and occupants of vehicles hit by the red-light runners.

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by Steve Hall    May-19-11    
Topic: Cause



Fish Sing, Skelotons Walk, Snoop Dog Smells

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- Fish sing for depressing. Strange. Very strange.

- Two R/GA creatives, Fabian Berglund and Ida Gronblom. have just joined Wieden + Kennedy.

- A single click can help change the world. Some nice work that's part of the YouTube Cannes Young Lions Ad Contest. It comes from Schacar Aylon in Israel.

- Lymbix hopes to call attention to email misunderstandings and miscommunication with ToneCheck, a site that tests the tone of your email before you send it.

- If you were wondering why there were skeletons on the walk/don't walk sign in New York, here's an explanation for you.

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by Steve Hall    May-18-11    
Topic: Agencies, Cause, Celebrity, Guerilla, Promotions, Strange



Girl For Sale on YouTube

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Calling attention to the plight of small children and their place in the disturbing world of child sex trafficking and exploitation, comes this video from Love146, a group run by Rob Morris. In 2002, Morris, along with a few friends, traveled to Southeast Asia to see, first hand, what the trafficking of children looked like.

Morris was dismayed at what he saw. Children lined up behind a glass wall with numbers affixed to them. He stood there, along with other men from around the world, and watched as the children were bid on as if they were cattle at auction.

According to Love146, human trafficking is the second largest income generating syndicate in the world. In addition, two children are sold every minute. That's depressing.

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by Steve Hall    May-17-11    
Topic: Cause, Video



Seafolly Loves D Cups, Fiat Apps Signs, Jeep Gets Lenny Kravitz

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- Apparently, it's all about the D cups when it comes to Seafolly advertising campaigns.

- The Festival of Media, held in Montreaux for two days last week, has announced its Media Awards. The full list of winners can be seen here (PDF).

- Fiat Street Evo is a new app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign.

- Lenny Kravitz has signed a deal with Jeep to become its brand ambassador and will appear in a national advertising campaign and an upcoming short film.

- Here's some interesting non-profit work done for the Salvation Army.

by Steve Hall    May-16-11    
Topic: Cause, Celebrity, Games, Industry Events



iJustine Teams With Charity Water For 'Fluidity' Design Contest

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Justine Ezarik, otherwise known as iJustine, has partnered with MASScanvas, an organization that brings together celebrities, designers and charities, to launch the Fluidity Challenge. And the challenge is simple: Create a T-shirt design, in any style, that best address the theme of fluidity.

Five winners will be awarded $1,000 in cash following a public vote and final selection by Justine. And, after a 30-day period of the 5 winning designs being available for sale in the MASScanvas online store, the top-selling T-shirt designer will win an additional $1,500.

Who is Justine and why should you care about her? For those who have been living under a rock, Justine is an American viral video comedienne, actress, life-caster, vlogger, freelance graphic/web designer and video editor and, of course, famous on YouTube. She is the most subscribed to female comedienne/personality on YouTube with almost 1.9 million subscribers and over a million twitter followers.

And if you haven't already noticed, she's hot. Really hot. In the same month she was named one of the Hollywood Reporters 50 most powerful digital players, she was also named one of Maxim Magazine's Hot 100. She has worked with brands from Mattell, Ford, GE, and Carls Jr. and been featured in The Chicago Tribune, Fast Company and many others as well as made numerous guest appearances on shows including Law and Order and Criminal Minds.

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by Steve Hall    May-13-11    
Topic: Cause, Celebrity



Tiny Tila Tequila Says No to Tequila and Driving

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In a new video for DrinkingandDriving.org, MySpace queen and reality TV star Tila Tequila says, "My name may be Tila Tequila but that doesn't mean I drink and drive." The tiniy hottie goes on to say, "If you need a ride home, it's simple. Just call a cab or have one of your sober friends take you home.

Tila joins Violet Kowal, the Salahis, January Ryan, Michael Lohan and others for the cause group's efforst against drunk driving. On May 31, the organization will host a "Celebrity Charity Tabloid Roast" to raise money for the organization.

by Steve Hall    May-13-11    
Topic: Cause, Celebrity



Porn Makes A Lousy Babysitter

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If there's on thing about the internet it's that everything's on it and nothing is hard to find. And in the case of this campaign from anti-porn organization XXXChurch.com, porn is just a typo away. And that's exactly what two young boys find out when they misspell a few things on their laptop.

And when they do misspell a few things, they are quite surprised and who shows up at their door. To each their own in terms of what gives them a rise online but what might give adults a rise is nothing any child should see no matter how tame it is. And that's what this campaign is all about. Making sure content of a sexual nature isn't accessed by children.

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by Steve Hall    May-13-11    
Topic: Cause



Cause Group Overreacts to Man Wearing Dress in Sprint Ad

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In yet another sad confirmation the human race has lost its ability to appreciate humor, several cause groups have complained about a Sprint ad which ran several websites and newspapers Tuesday. The ad, which stated Sprint opposition to AT&T's proposed takeover of T-Mobile, features a man in a dress that looks like the one the T-Mobile Babe wears in the T-Mobile campaign.

A man in a dress! Now that's funny! Come on, people! But no. No one has a sense of humor anymore.

On complaint came from REC Networks Founder Michi Etre who is transgender and didn't like the ad. He issued a statement which read, in part, "We are deeply disturbed by an advertisement that was developed and approved in part by organizations including Media Access Project and the Center For Media Justice. While we do not view this as intentional transphobia on the part of MAP or the other organizations or Sprint, who purchased the advertising space, we feel that the depiction is still inappropriate."

Again. A man in a dress. What's next? Louisa May Alcott's Little Woman retitled because it offends midg...uh...little people?

by Steve Hall    May-12-11    
Topic: Brands, Cause, Opinion, Policy



Celebrity Entitlement Leveraged in New York Bike Safety Campaign

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Leverage the long standing notion celebrities can sometimes behave like entitled jerks, New York's Department of Transportation is out with a public service campaign featuring Mario Batali, John Leguizamo, and Paulina Porizkova who...act like jerks on bikes all in the name of convincing bikers not to act like jerks when biking in the city.

Now, if only we could get motorcyclists to stop being jerks and treating cars in a traffic jam like a slalom course.

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by Steve Hall    May-11-11    
Topic: Cause



Child Gets 'Beaten' in Children's Rights PSA

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You have to wonder what sort of direction the child in this Ogilvy Dublin-created PSA for Ireland's children's rights group the Society for the Prevention of Cruelty to Children was given prior to the shoot. To be pushed and shoved and hot - albeit stunt-style safe - must have been difficult. But we suppose children in these situation have to build up certain immunities and defense mechanisms to live in a world where their parents beat them.

It's certainly attention grabbing work.

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by Steve Hall    May-11-11    
Topic: Cause










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