Sure, having one of the plushest icons in hip-hop list ways to reduce your negative impact on the environment -- under the amber light of his posh leather-and-mahogany office -- might be effective. But really, is it more effective than this?
Teen Pregnancy Prevention, the parents you didn't know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom.
Text on the decidedly antiquated handheld reads, "Please practice safe text." Heh. See what they did there? Clever.
The objective is to discourage teens from sexting -- sending nude pictures to each other via mobile -- which can actually result in a child pornography charge.
There's something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant.
We're not really in love with this second outing for the National Campaign to Prevent Teen Pregnancy and Unplanned Parenthood in which a Viagra commercial shoot is spoofed. It's just not that funny. Maybe it's because it's Advertising Week and we're expecting greatness. Oh wait. Advertising greatness? The two words don't even belong in the same sentence. Sorry about that.
Well anyway. Here it is.
- Haven't we seen this Chinchilla crap before?
- Cathay Pacific wants you to "Meet the Team" by using its new iPhone application.
- Subaru is out with a new DDB Canada-created commercial for its Legacy. It points to a site which launches next week and "features 3D audio technology using a new 'hypersonic' recording technique that mimics the hearing experience of a test drive."
- RockYou has teamed with Procter & Gamble's Dawn brand for the "Dawn Saves Wildlife" campaign to encourage consumers to join the movement through Dawn's Everyday Wildlife Champions Facebook fan page.
OK so that headline is a near rip-off from Agency Spy but there aren't many ways to encapsulate the content of this new commercial for the Susan G. Komen breast cancer organization. In the commercial, we see shot after shot of women cupping their breasts as they pledge allegiance to their girls, hooters, tatas and gazongas.
Yes, the American Pledge of Allegiance has been re-written as a boob joke. A book joke for a good cause, of course.
We've all had that experience while at the pool, at the beach or at some random event when a stunning looking woman appears and enraptures everyone with her voluptuous pulchritude. As she struts her way into the crowd, it's as if everything shifts to slow motion and every move her body makes is amplified tenfold. Every step. Every arm movement. Every turn of the head. And, yes, every gentle gyration of her breasts as if they were swelling waves in a sea of flesh.
If for some incomprehensible reason you can not picture for yourself the above scenario, there's always a commercial which will do it for you. In this case, it's an ad for rethink's Save the Boobs breast cancer effort, boobyball.
Wallow in the slo-mo-liciousness of it all
There are thousands of ways to dissuade teens from ending up pregnant. A diaper full of shit isn't one we've seen before. But we like it because that's what a newborn will, without fail, bring to a new mother. Hour after hour. Day after Day. Week after week. Month after month. You get the picture. It's a steady flow of...OK...let's not go there. Let's just say it's a commitment. A lifetime commitment. Once a person makes the decision to have a baby, it's forever. That baby, no matter how old it gets, will always be a baby to his or hers parents. And if the parent isn't up to the job and isn't there for the child, that poor baby's life is going to be an endless uphill battle.
So if you're going to have a baby, you had better be ready to deal with a lot of shit because that's what coming your way.
We're diggin' this new ad from Ready.gov by Cramer-Krassalt for National Preparedness Month which encourages people to be ready for any kind of disaster the universe might throw our way. Even the inexplicable, gravity-defying kind. As a family and all their belongings are tossed about in slow motion, an announcer asks, "What if a disaster strikes without warning? What if life as you know it has completely turned on its head? What if everything familiar becomes everything but?"
- Just how hot can lingerie advertising be? Thermal imaging hot!
- Not all families have the financial wherewithal to support their kids' childhood sporting desires. Thankfully, Canadian Tire's Jumpstart program can come to the rescue.
- Whitehouse website gets Facebooked.
- Can't get enough 9/11-themed ads? Check out Adland's collection including a strange one for Moscow News.
- AT&T explains why their service sucks...and what they're doing to improve it.
A happy ending to an ad nauseam kinda week? Ad Age reports that the One Club has decided to ban any agency that submits scam art from its One Show competition for five years. In doing so, the intent is to cut down on work produced exclusively for award shows. Face it, having just one single award show do this is not enough. Other shows need to join with them here, and One Club leadership has apparently reached out to the other major shows. Regardless of comments that say this is too little, too late, it's a big step considering what's been done to this point. Credit to the One Club for addressing the problem.
Is it the same thing as enforcing existing rules only with harsher penalties the way pro sports do when it comes to steroids? Maybe. But change comes with small moves, right? Whether this seems like it was in response to one blogger's calls for such a ban I can only guess, but it's a big start in the right direction.