Every year, Swiss lingerie brand Triumph debuts a concept bra. Past efforts have included a tourism-themed bra, the Hanshin Tigers Bra which honored the Japanese baseball team and a bra that claimed to help women quit smoking.
This year the brand has introduced the Abenomics bra which is named after Prime Minister Shinzo Abe. The bra is a nod to Abe's "three arrow" economic plans which aims to hoist Japan out of its present deflationary state by raising inflation 2% each year.
You've got to love condom commercials. It just gives creatives free reign to pull out every sexual innuendo in the tool box. And there are plenty in this Trojan Pure Ecstacy commercial in which a couple prances around the streets naked while their "parts" are covered by melons, balloons, phallic posts and a gigantic balloon erection.
A series of PSA posters for the Singapore Cancer Society depict women in a Marilyn Monroe-like pose that some have dubbed sexist and voyeuristic while others mistook the poster for a fashion ad. Not great for a just cause that's trying to encourage women get tested regularly for cervical cancer.
In a poll conducted by Strait Times, 25% of respondents found the ad offensive yet 64% found the ad perfectly acceptable.
The imagery is certainly iconic and eye catching which, of course, is half the battle when creating ad campaigns. However, sexualizing ads which carry a serious message is rarely a good thing. Via.
Good God! The horror! What's got out panties in a bunch? Radio Shack, that's who. You know, that electronics brand that's been around for since 1925 and is named after a device no one even owns any more. And has managed to survive despite the massive uprising of big box electronics retailers.
We're shocked! Shocked I tell you! That the neighborhood electronics retailer would stoop to sexually laced hashtags and a bevy of bodacious babes to hock its Dr. Dre Beats Pill speakers.
Hook-up site ArrangementFinders, part of the Ashley Madison empire, has erected a billboard in LA with the headline, "Need a Summer Job? Date a Sugar Daddy." The copy is accompanied by an image of Bree Olsen, porn star and spokesperson for the site.
Hey, if a woman can make some coin of a rich guy and both parties consent, then why not? Via.
Just what everyone wants to wake up to on a crisp Tuesday morning...a discussion of men's balls. That's the latest subject in this Portal A spoof of Dove's recent Ogilvy Brazil-created "Real Beauty Sketches" video released two weeks ago. The original had an FBI forensics artist sketch women as they described themselves from behind a curtain.
It's a fair assumption most like to engage in sex every once in a while. Yet with societal and cultural pressures defining just who should and should not engage in sex coupled with the fact not all are able to swoop into a bar, pick someone up and hop into the sack, having sex isn't easy for everyone.
New TBWA\Being-created work for Come4 aims to change that. Come4 is a non-profit pornography site which aims to help fund charitable and ethically-driven projects. It's first effort works towards funding the Asta Philpot Foundation which helps raise public awareness of the sexual rights of disabled people.
Asta Philpot, whom you will meet in this video (NSFW - brief nudity), argues for the rights of all to enjoy an active sex life even if it crosses certain legal lines.
Hmm. It's like Fallen Angels except with astronauts. Axe really does have some sort of twisted preoccupation with the sky. BBH London has created the next entry in the brand's astronaut-themed ad campaign. In this outing, we see the after effects of interplay between a crash-landed astronaut and his lucky hottie.
Anyway, it's all to tout the fact showering with Axe is like showering like a hero. Which, of course, would be nice if it were true.
So back in the day, we had AOL chat rooms. Then Yahoo chat rooms. And, youngsters, this was before it was easy to see or send a picture of whomever you were chatting with. You had to use your imagination! Actually, that was usually a much better experience.
It would seem this ad is aimed at parents who have inadvertently stumbled upon images of their daughters online in, shall we say, compromising positions. It's for the Swiss parenting magazine Fritz Franzi.
Of course it being a Swiss ad written in English with formulaic, minimal copy and image in the lower right hand corner posted to Ads of the World almost proves it's not a real ad. We've reached out to Fritz Franzi for confirmation.
The magazine, though, is real and provides parenting advice for parents with school-age children. Via.