When you first begin watching this promotional video for Matinee, an epic party held at famed Ibiza nightclub Amnesia, you aren't really quite sure what's happening. At first, it appears you are watching a video game promo. Then it appears you are watching an ad for the energy drink, Ibizious. Then, when the scene zooms out and you realize everything you have just seen occurred inside the shorts of some hot chick, you just toss your hands up and go along for the ride.
Once you're outside the hot chick's pants, the whole things becomes an epic ode to the 90's complete with Thriller's zombie dancers, guys in muscle shirts, girls in high waisted shorts, all fueled by pulse pounding electronica.
Really, guys. All it take is well-coiffed hair to zombify any woman into submission, make her forget whatever it was she was doing and stare longingly into your eyes and await your command. No, seriously. Axe says so so it must be true! Advertising never lies, right?
Of course, what these four BBH London-created commercials really wants to get across is that guys can't keep their hands out of their hair when in the presence of a hot woman. While that may be true, it would be ever so awesome if women actually did turn into submissive zombies when us guys coiffed our hair with Axe. Because if it was true, guys might actually use the product!
While it's certainly not the end of rampant objectification of women to move product, recently there's been a spate of male hunk-focused ads and Deutsch is the latest to join the trend with "Josh Button," part of Dr. Pepper's "One of a Kind" campaign.
In the ad, we see male model Josh Button discuss just how hot he is compared to all the other men on the planet. If it's to somehow make up for all those years Mad Men portrayed women as sex objects in advertising, it's really not accomplishing anything. Button, and most men, openly love being ogled. Though being occasionally ogled is quite a bit different than being culturally transformed after hundreds of years of objectification.
Rhett & Link are at it again. After creating that incredibly weird Arlen's auto ad, the team is back with yet another cringe-inducing commercial for Ryan Lee Chiropractor Center. In the add, Lee can be seen manipulating women up close and personal in his office.
Riffing off the term "bareback" which, of course, means going condomless during sex, Marcus Thomas is out with a campaign for the Okamoto Zero Zero Four condom.
Visualizing the fact the condom is just 0.04 MM thick, the agency has placed a translucent saddle on the back of a horse
Turning the refined winemaking industry on it's head -- no, slapping it upside the head and yanking it kicking and screaming from its elitest snobbery -- SLO Down wines is out with a pair of decidedly less-than-elitest wine commercials.
Aiming for the supposedly less elitest 99%, the winemaker shows no shame in associating itself with those who enjoy S&M and threesomes.
And just begging for some of the oddest tweets, the brand has hashtagged the ads #GoesGreatWith insuring all manner of tom foolery to occur.
Awesome. We haven't seen a blatantly sexualized commercial like this in quite some time. Just what we need to get our spirits up today. And speaking of getting things up, it's kind of a forgone conclusion that when three hot Asian chicks pop up out of a rice field in the middle of nowhere and begin to seductively gyrate their hips and fondle their boobs while wearing red hot pants and tight white tops, something's definitely going to come up.
Every year, Swiss lingerie brand Triumph debuts a concept bra. Past efforts have included a tourism-themed bra, the Hanshin Tigers Bra which honored the Japanese baseball team and a bra that claimed to help women quit smoking.
This year the brand has introduced the Abenomics bra which is named after Prime Minister Shinzo Abe. The bra is a nod to Abe's "three arrow" economic plans which aims to hoist Japan out of its present deflationary state by raising inflation 2% each year.
You've got to love condom commercials. It just gives creatives free reign to pull out every sexual innuendo in the tool box. And there are plenty in this Trojan Pure Ecstacy commercial in which a couple prances around the streets naked while their "parts" are covered by melons, balloons, phallic posts and a gigantic balloon erection.
A series of PSA posters for the Singapore Cancer Society depict women in a Marilyn Monroe-like pose that some have dubbed sexist and voyeuristic while others mistook the poster for a fashion ad. Not great for a just cause that's trying to encourage women get tested regularly for cervical cancer.
In a poll conducted by Strait Times, 25% of respondents found the ad offensive yet 64% found the ad perfectly acceptable.
The imagery is certainly iconic and eye catching which, of course, is half the battle when creating ad campaigns. However, sexualizing ads which carry a serious message is rarely a good thing. Via.