While we thought our Maria Sharapova/Dentsu lawsuit headline, "Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit" was good, this one, "Make Every Shot, a Crotch Shot," is pretty good too. We think Canon might like that word play on its "Make Every Shot A Powershot" tagline. Oddly, the Sharapova photo that has the world all aflutter was taken during a Canon photo shoot.
This is just too much fun. And it's over nothing at all. It's a stupid photo originally shared among co-workers and a cultural misunderstanding of what passes for normal behavior in Japan. We're told the whole hot tub thing is as normal as being invited to play golf with your boss. And the crotch shot? It's hardly a celebrity snatch shot the likes of Britney Spears or Paris Hilton sans underwear. Sharapova was fully clothed in tennis attire when the shot was taken. If she was worried about anyone seeing her underwear, she wouldn't have been sitting the way she was in the photo. This is about as racy as a picture of a woman wearing a bikini while sitting on the beach.
Apparently tiny, cover-nothing thongs can actually make you hot (temperature hot, that is) according to this French Perrier ad featuring a woman in a thong seemingly cooling her overly hot ass with a bottle of the stuff. This sort of advertising is still acceptable (thankfully in some respects) in places outside the U.S. and God forbid if we American get gratuitous and degrade women (and men) into objects of desire.
Well here's a powerful one from the Helen Bamber Foundation. It features Emma Thompson playing the part of a woman with two very different lives. One, a normal woman and the other, a sex trafficked prostitute. The graphic nature of the commercial hits home hard with the message women who are traffiked for sex lose much more than just their names. Powerful stuff.
Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."
Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.
Courtesy of UK viral game maker TAMBA Internet, The Gadget Show's Suzi Perry now has her own game called Suzi Says. To play, you have to grab the items she tells you to. Sounds easy? It's not. But it really doesn't matter how well you play because after the game, you are treated to a video of Suzi undressing while a Nokia N95 strategically covers the NSFW parts.
What's this promoting? Um. Sorry, We have no idea. We are easily distracted.
Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.
While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.
Lingerie company La Senza has chosen Sports Illustrated cover girl and Czech supermodel Petra Nemcova for its new spokesmodel for a soon to be launched ad campaign. Nemcova will replace the decidedly more curvaceous Gemma Atkinson who appeared in the brand's campaign for the past six months.
Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.
Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?
Delivered with nary a wink, Reuters' Ian Sloan provides news coverage of Japan's Triumph-sponsored Show Me Your Sloggi Contest. Sloan's dry statement, "consumer priorities are shifting to different assets," leads to a woman explaining how everything has been done to breasts to make them more attractive and noticeable, interests are now shifting to women's backsides.
Triumph and Sloggi are well know for their cheekishly exploitive (did we just say that?) tactics for moving lingerie off the shelves. From No Smoking bras to Sloggi's pole dancers to Tiger bras to Sloggi's endless collection of stunts, the two companies are, for sure, fixated with the female ass.
Though very far from the likes of true ass queen, Vida Guerra, Kaho Watanabe is doing her best to uphold Japan's bottom line.
It's about time. Most every campaign that calls attention to breast cancer features some colored ribbon or some celebrity lamely attempting to soften you up so you'll make a donation. Why? Why? Why? It's boring. Why not offer women (the ones affected by this disease) what they really want; stunningly hot, six packed guys in near nude poses offering themselves up as fantasy fodder. It might even be enough to make that next chemo session pass a little quicker.
Well, that's what The McGratch Foundation's Naked for a Cause did for its 2008 calendar. It enlisted the help of 26 NRL and AFL Australian footballers to strip down and offer up their chiseled bodies for all to admire. Who can complain with that? We have our Double Standard-equipped saber to debate anyone who does.