Yawn. American Apparel Pushes Boundaries Again. Oh Wait, Was That A Boob?

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So yea. Britain's Advertising Standards Authority has received several complaints about a new American Apparel ad in Vice Magazine which features a young girl wearing shorts and a hoodie which, in one shot, almost exposes her nipple. The ASA upheld the complaint dubbing the ad "offensive and irresponsible" as the girl in the ad appeared to be under the age of 16.

According to American Apparel, the girl in the ad is 23 and the ad was meant to depict her relaxed in a "home" environment. But the ANA says the ad is inappropriate and must not appear again in its current form.

Inappropriate? How so? Hasn't everyone heard all girls sit around the house self shooting themselves? Have these complainers never visited a Facebook page? Or Webshots? Or Photobucket? Never seen a mirror shot? This is hardly racy compared to what's out there. Oops, this is an ad. Not some 14 year old boys afternoon "motivation."

OK so yea. Cover a bit more of the boobs and everyone will be fine with this.

by Steve Hall    Sep-24-09    
Topic: Brands, Policy, Racy



Doggy Style, The Little Toad and The Rider. Yea, It's A Condom Campaign

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OK then. What's Advertising Week without the Pièce de résistance of advertising? Nothing. So it's our duty on this fine sunny (at least in New York) Monday to present yet another sex-laced advertising campaign. This one's from Barcelona-based Suigeneris for La Condoneria. Yea, it's a condom store and the campaign's called Rub-It. Yea, you read that right. Rub it. Which kinda makes sense for a condom campaign, right? After all, that's what you do after you put one on.

more »

by Steve Hall    Sep-21-09    
Topic: Campaigns, Racy



Somehow Nudity Promotes Cider

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Don't have any good nude pictures of yourself (or your friends) to send to your lover or post on Facebook (to embarrass your friends)? Toronto agency HQvB and Lollipop have created Growers Au Naturale for Growers Cider where you can upload any picture of your choosing and have the site "nudify" the pictures which are then posted to the site's gallery.

It seems most pictures are just "relative nudity" meaning all the parts that would truly make the picture nude are somehow covered. So we leave it up to you to toss some full frontals at the site to see what happens.

by Steve Hall    Sep-16-09    
Topic: Racy



Pawk the Fawking Caw You Retawd!

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Watch. Just watch. You don't even have to know anything about Mad Men to love this Funny or Die clip in which a bunch of Massholes run an ad agency pitch. Don't miss New Kid Joey McIntyre as Roger Sterling.

There's no nudity in the clip but unless your office is cool with language akin to that spoken in a bar after the Red Sox lose, you might want to listen to this one with earphones on.

by Steve Hall    Sep-15-09    
Topic: Racy, Spoofs



Yes. Shoes Can Give Your Feet An Orgasm.

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Why should your feet be left out of the fun? Buy them some Bianco Footwear and give them an organs. Yes. Seriously. According to this commercial, Bianco Footwear will, indeed, give your feet an orgasm.

by Steve Hall    Sep-15-09    
Topic: Racy, Strange



What Is It About Slow Motion And Breasts?

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We've all had that experience while at the pool, at the beach or at some random event when a stunning looking woman appears and enraptures everyone with her voluptuous pulchritude. As she struts her way into the crowd, it's as if everything shifts to slow motion and every move her body makes is amplified tenfold. Every step. Every arm movement. Every turn of the head. And, yes, every gentle gyration of her breasts as if they were swelling waves in a sea of flesh.

If for some incomprehensible reason you can not picture for yourself the above scenario, there's always a commercial which will do it for you. In this case, it's an ad for rethink's Save the Boobs breast cancer effort, boobyball.

Wallow in the slo-mo-liciousness of it all

by Steve Hall    Sep-15-09    
Topic: Cause, Commercials, Racy



Lingerie Thermalized, Whitehouse Facebooked, 911...Again

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- Just how hot can lingerie advertising be? Thermal imaging hot!

- Not all families have the financial wherewithal to support their kids' childhood sporting desires. Thankfully, Canadian Tire's Jumpstart program can come to the rescue.

- Whitehouse website gets Facebooked.

- Can't get enough 9/11-themed ads? Check out Adland's collection including a strange one for Moscow News.

- AT&T explains why their service sucks...and what they're doing to improve it.

more »

by Steve Hall    Sep- 8-09    
Topic: Cause, Racy



Ass-Based Ads Tapped...IN THESE TOUGH ECONOMIC TIMES

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As we seem to have said here many times over the past week or so, in these tough economic times, companies are resorting to all manner of silly pomp and circumstance to pimp their wares. So to announce to the world...OK, Australia... it will cease to charge booking fees, online travel agency ZUJI Australia has chosen an old standby: assvertising.

Apparently people all across Australia are dropping their pants to "uncover the online fees." We're not quite sure that's the best method for delivering the message but it did result in a PR stunt which shared with Australians hot-assed women (and a few men) in their underwear parading around central Sydney.

And what's not to love about some hot ass once in a while?

by Steve Hall    Sep- 8-09    
Topic: Guerilla, Racy



Underwear-Clad Roller Girls. Yea, It's Another Underwear Ad

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It's really difficult to write about something as frivolous as an underwear commercial after having viewed this emotionally-charged campaign for safe driving but, alas, it's our job to bring you the advertising goods. So...here's a Bond Underwear commercial in which a group of perfect-bodied women go rollerskating - in their underwear, of course - seventies style

by Steve Hall    Aug-17-09    
Topic: Commercials, Racy



Online Game Campaign Promotes...Bras?

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This is hilarious. American Copywriter has put together, in chronological order, a series of online ads for the free online video game, Evony. The early ads can certainly be seen as relating to the medieval nature of the game. But as the ads progress, one wonders wheter or not Evony has turned into a dating site or a retailer like Victoria's Secret or Frederick's of Hollywood pimping cleavage-enhancing bras.

Odd. Just odd.

by Steve Hall    Aug-17-09    
Topic: Creative Commentary, Online, Racy, Strange










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