WTF Campaign for WTF Yields Desired WTF Response

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Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.

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by Steve Hall    Jul-12-07    
Topic: Good, Poster, Racy, Strange, Video



For Repressed Catholic Schoolgirls, SilverJet's the Way to Fly

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The guys over at Brand Experience Lab were kind enough to share this ad for Silverjet's "women-only loos" with us.

The concept was clever and probably would have rung unexpectedly fresh if, twice before watching it, we weren't told the approach would be "a little different for an upscale airline!"

But since the surprise was spoiled and we are for the most part tired of Mile High Club jokes, the whole thing seemed kind of trashy.

If we ever harbored any doubts about whether gender division actually prevents the nice from going naughty, we would have visited a public men's room at 2 AM or picked up a Colette novel.

by Angela Natividad    Jul- 5-07    
Topic: Online, Racy



Dove Draws Men to Forbidden Coves, Repels Us from Its Aisles in the Process

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With all the work it's done to court the "we are woman, hear us roar" demographic, we harbor serious doubts that this viral for Dove is the genuine article. Really, do they even sell deodorant cans like that anymore?

It certainly gets the point across (only amazing sensory deception could bring a sexual partner that, uh, close), but we'd be understating if we said the ad only made us a little sick. (And what's with that chick's teeth?) Then again, we really liked the idea of man omelet, so...

by Angela Natividad    Jul- 2-07    
Topic: Racy, Spoofs, Strange, Viral, Worst



Power of Short, Plaid, Pleated Skirt Creates Threesome

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The uniquely strong, yet skittishly odd powers of the short, plaid, pleated skirt have been put to use by Coors Light Canada and Maxim for the Coors Light Maxim Golf Experience, an event which promises "the ultimate threesome." Now, before your minds race to that particularly nasty place, we're talking about golf threesomes here not that other fantasy that visits the male mind every, oh, two minutes.

Thanks a lot Coors Light. Now every time we approach the tee, we'll be wishing the three people standing alongside were actually Coors Light Maxim Golf Experience girl wearing the uniquely powerful short, plaid, pleated skirt. That or nasty imagery of our golf buddies in the get up. Neither of which will help our golf game very much.

by Steve Hall    Jun-29-07    
Topic: Events, Promotions, Racy



Panty Swappers' Morning After Stench Proves Need For 911Panties

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No doubt we've all experienced that horrific morning after when we roll over in bed to discover the thing we spent last night with and wished we'd just not shared that last bottle of wine. An evening's romp, a morning's regret, swapped underwear, morning biological functions and you've got yourself a scheevy commercial for Tagalong Panties and it's 911panties.com emergency panty replacement service.

by Steve Hall    Jun-27-07    
Topic: Commercials, Good, Racy, Strange



Double Standard Alive And Well With Les Shoppeneboys

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Wouldn't it be nice if, when you walked in to Victoria's Secret (as a guy) and hot, lingerie-clad models where there to help you choose the perfect thing and cleavage-revealing bra for the women in your life? Of course, that's never going to happen because some cause group would get all pissy accusing Victoria's Secret of treating women like sex objects. Oh, and the fact shopping would be the last thing a man would be thinking about in a situation like that.

But, it's perfectly OK for (sort of) hot looking men to dress up in red boxers to help women shop for the man in their life as French clothing store Celio does. No double standard here, right? Oh wait, their French. They have an entirely different set of rules when it comes to the perfectly normal attraction each sex has for the other. In fact, rather than hiding, they celebrate it.

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by Steve Hall    Jun-21-07    
Topic: Brands, Opinion, Point of Purchase, Racy, Trends and Culture, Video



British Bum Society Examines Lee Cooper Jean-Clad Asses

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Lee Cooper Denim has launched the Gyro Worldwide-created Bottom Inspectors, a cheeky, British examination of the female posterior all to promote the company's Denim Xfit Lycra jeans. In the videos, British Bum Society's Inspector Flemming does man on the street gigs measuring up women's butts and having them slim into a pair of jeans while inside a "bum cam"-enabled booth. If your into ass, you just might like what this campaign has to offer. Links to vids below.

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by Steve Hall    Jun-20-07    
Topic: Good, Racy, Strange, Video, Viral



Playboy Says 'Fur Out, Love In'

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The heart-shaped placards in this Brazilian Playboy ad created by Neogama BBH should really read, "Flesh Out, Saline In." It would do a far better job explaining what's going on in this leftist campaign for the magazine which takes on everything from fur to pollution to bullfighting. See the whole campaign here.

by Steve Hall    Jun-15-07    
Topic: Campaigns, Good, Magazine, Racy



Barely Political's 'Obama Girl' Sexes Up Obama Campaign

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Anytime you stick a stunningly beautiful, hot looking, busty girl in a video and have her coo alluringly into the lens, wide viewership is not far behind and that's exactly what happened with this BarelyPolitical-created video featuring Amber Lee Ettinger, known here as "the Obama Girl," lip syncing the song "I Got A Crush on Obama" written and performed by Temple University student Leah Kaufman who also wrote and sung (but did not appear in) the famed My Box in A Box video. The whole stunt was orchestrated by 32-year-old advertising exec and My Box in A Box creator Ben Relles. So far, the song has achieved 56,000 views on YouTube to date with more sure to come.

In the song, the hottie dances, prances and gushes lustfully about her love for Obama, singing, "I never wanted anybody more than I want you" and "you can Barack me tonight" while giving the camera "the look." It all points to ObamaGirl.com where you can drink in even more of Obama Girl's beauty - including ubiquitous bulging bra shot - and more on the spreading story behind the phenomenon that took Obama campaign officials quite by surprise earlier this week which distanced itself from the movement claiming it had nothing to do with the creation of the video.

by Steve Hall    Jun-14-07    
Topic: Good, Online, Racy, Social, Video



Sun Gods Uphold Modesty For Vanity Fair Billboard

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For once, it's not a whining cause group throwing down a verbal assault of the oh-so-horrific nature of the seemingly blithe attitude some marketers have for parading hotties in public to sell stuff. No. This time it's the Gods. The Sun Gods, to be exact, are making a statement about the barely dressed model on this Vanity Fair billboard. Apparently, they feel additional coverage is needed and that there's something horrifically wrong with the female nipple which, after all, is nothing more than a device to provide newborn babies the nourishment they need to survive. What could possibly be wrong with that? In fact, it should be celebrated! Yes, we say. Celebrated. All hail the erect female nipple! The bigger, the better!. It's for the kids, you know.

Alright, alright. There's no Sun God. There's no erect nipple celebration. There's just Flickr dude who got a great camera angle. But that would have made a pretty boring piece, right?

by Steve Hall    Jun- 4-07    
Topic: Outdoor, Racy, Strange








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