Max Beer Has (Gives?) Head

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There's not much to say about this Max Beer faux commercial other than the fact than it'd it'd never air anywhere. Night Ranger? Sister Christian? Huh? Not a bad song but WTF for a commercial?

by Steve Hall    Sep- 3-08    
Topic: Racy, Spoofs, Video



For Some Brands, Nudity Has A Proper Place in Advertising

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If you're in the business of selling items of, say, an "adult" nature such as lingerie, pornography and sex toys, you can't really expose your wares in your advertising. Beate Uhse AG found an ingenious way around this unfortunate fact with this directional billboard featuring four naked women with all the OMG-you can't-show-that-in-public parts neatly covered with an arrow.

The creativity - or the prurient persona of the work's creators - behind this one is to be applauded. Show the "product." Make it easy to find said "product." The work was created by Cayenne.

by Steve Hall    Sep- 2-08    
Topic: Good, Outdoor, Racy



Get Hitched in Paris and Las Vegas -- at the Same Time!

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You'd have the best of two depraved worlds: a gaudy lustfest and some seriously decadent cake. Kind of like the ad at left, which was ganked out of last month's Travel and Leisure magazine.

Tagline: "Everything's sexier in Paris Las Vegas." I don't know about sexy, but it's sort of pretty after a few Pernods, and David Hasselhoff makes the occasional cameo. Plus, who can beat rooms starting at $89? Okay, okay, besides Circus Circus.

by Angela Natividad    Aug-27-08    
Topic: Magazine, Promotions, Racy, Strange



Photogasmic Diesel Commercial Makes Fantasy A Reality

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It's well know Diesel does some weird/interesting/racy/bad advertising. They did that global warming thing. They did that two-hotties-in-a-room-S&M thing. They did that Aarif Smaks dance instructor thing. Now Diesel offers up some photogasmic "fuel for life" for, well, its Fuel for Life line of fragrance for women.

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by Steve Hall    Aug-26-08    
Topic: Commercials, Creative Commentary, Good, Racy



I Want Some Ass, Dammit!

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Calm down. Calm down. Maybe it's been a while since you've had the pleasure but let's conduct ourselves like the adults here and discuss this rationally. Humans, perhaps as a sick joke by our creator, were seemingly programmed to be obsessed with ass. Though when you think of it, an ass obsession is really kind of gross. After all, an ass's purpose is nothing more than a built in cushion upon which we can sit and rest our weary bodies from time to time. Oh and the gross part? Well let's just say it's home to that area through which unneeded refuse passes. And that's just nasty.

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by Steve Hall    Aug-25-08    
Topic: Guerilla, Racy



Captain Morgan For President!

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While everyone's awaiting Obama's Vice Presidential announcement, Captain Morgan is hangin' with the hotties and running for a presidency of his own. His primary platform plank is to put the party back into politics. With the help of four curvaceous cuties, The Captain shares the details of his platform: a two day work week, hot parties and designated drivers.

It might be nice to shove all the world's drama aside for a few days and let this guy take over for a bit. We'd all have a hell of a hangover but we'd all have fun getting it.

by Steve Hall    Aug-22-08    
Topic: Racy, Video



Bulging Global Objects Sell Mobile Object

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This ad works on a couple of levels. First, and quite obviously, it states simply the name of the advertiser and provides a URL to the advertiser's site. Second, it ever so perfectly winks at the likely reaction many will have to the ad with their attention drawn not to anything mobile but to a couple of things global bulging outward threatening to escape their tenuous confines.

by Steve Hall    Aug-21-08    
Topic: Celebrity, Magazine, Racy



Don't Over Engineer. Flashing Hotties Can Sell Anything

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What's the best way to get attention and promote Australia's Queensland as a winter vacation destination? The same way you'd get attention or just about anything else: hot guys and girls in swimwear flashing passersby on the street. It's simple. It's low budget. It catches attention. It's fun. Why over engineer when you don't have to? And who doesn't like to ogle a hottie in the morning?

by Steve Hall    Aug-17-08    
Topic: Guerilla, Promotions, Racy



Objectified Nude Men Need Cause Group Righteousness

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Oh the horror! The double standard! The blatant sexism! Wait. What are we talking about? Oh yea. Nudity in advertising. Put a few nude or barely dressed women in an ad and everyone cries OBJECTIFICATION! Place a few nude guys in an ad and the whole thing becomes a squirmy laugh.

Of course, the guys in this ad for the Norwegian Automobile Federation aren't quite the objects of desire we see in the usual "hot chick sells stuff" variety of ads but still. Where's the outcry? Where's the cause group supporting the rights of these men? Why are we laughing when we should be raging against the machinations of a clearly sexist piece of work? Oh the horror! Will someone please call a cause group!

by Steve Hall    Aug-14-08    
Topic: Commercials, Opinion, Racy, Strange



No Promises on a Lap Dance, But It's Better than Breadcrumbs

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Berlin-based lingerie shop Blush left a trail of striptease billboards to guide (throbbing, drooling, cash-in-hand) traffic straight into its velvety interior.

300 meters away from Blush (at a man-tastic construction site!), a model against a lilac backdrop is fully-dressed, hair tied back, breasts pushed up, choker tying it all together. At 100 meters she's in bare essentials, playing with her thigh-highs.

50 meters: toying with her bra strap. Five meters? Topless, back turned. You'll have to step into Blush for the rest of the show. (But I'm not feeling optimistic for you, unless you're in a chemise-buying mood.)

Kinda reminded us of Virgin's Fresh Footwork interactive campaign, where each click forward brought a ballerina closer to carnality.

For scooping this up for us, Adrants reader Dario of Invoke Media gets a virtual fist-bump, and possibly also an awkward hug when we finally meet.

by Angela Natividad    Aug-11-08    
Topic: Guerilla, Outdoor, Racy










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