What's the best way to get attention and promote Australia's Queensland as a winter vacation destination? The same way you'd get attention or just about anything else: hot guys and girls in swimwear flashing passersby on the street. It's simple. It's low budget. It catches attention. It's fun. Why over engineer when you don't have to? And who doesn't like to ogle a hottie in the morning?
Oh the horror! The double standard! The blatant sexism! Wait. What are we talking about? Oh yea. Nudity in advertising. Put a few nude or barely dressed women in an ad and everyone cries OBJECTIFICATION! Place a few nude guys in an ad and the whole thing becomes a squirmy laugh.
Of course, the guys in this ad for the Norwegian Automobile Federation aren't quite the objects of desire we see in the usual "hot chick sells stuff" variety of ads but still. Where's the outcry? Where's the cause group supporting the rights of these men? Why are we laughing when we should be raging against the machinations of a clearly sexist piece of work? Oh the horror! Will someone please call a cause group!
Berlin-based lingerie shop Blush left a trail of striptease billboards to guide (throbbing, drooling, cash-in-hand) traffic straight into its velvety interior.
300 meters away from Blush (at a man-tastic construction site!), a model against a lilac backdrop is fully-dressed, hair tied back, breasts pushed up, choker tying it all together. At 100 meters she's in bare essentials, playing with her thigh-highs.
50 meters: toying with her bra strap. Five meters? Topless, back turned. You'll have to step into Blush for the rest of the show. (But I'm not feeling optimistic for you, unless you're in a chemise-buying mood.)
Kinda reminded us of Virgin's Fresh Footwork interactive campaign, where each click forward brought a ballerina closer to carnality.
For scooping this up for us, Adrants reader Dario of Invoke Media gets a virtual fist-bump, and possibly also an awkward hug when we finally meet.
There's always that moment before the clothes comes off and the libido fuels bodily entanglement when the evening's white lies - proudly brandished solely to increase the liklihood bodily entanglement will actually occur - are corrected. There's something cleansing about imminent sex and those few precious moments prior to uncontrolled abandon that remove morning after guilt and make the encounter all the more enjoyable.
Levi's celebrates this moment of pre-sex honesty in Secrets and Lies, a commercial from BBH London that reminds us all, it's never too late to set things straight...before things actually get straight and it's too late.
In addition to "nude" Olympian appearances in a recent Powerade campaign, Olympic swimmer Amanda Beard got "naked" for PETA in support of the organization's Don't Wear Fur campaign. Apparently her public appearance at a news conference in Bejing was too much for Chinese officials to handle who shut her down, reportedly, for safety reasons. She then moved to another location an unveiled the ad to the usual swarm of photographers and gawkers.
Likely, China isn't so accepting of PETA's freedom of speech-enabled mode of operation given that, according to PETA, Chinese fur farms aren't the greatest places for a furry animal to find itself.
So what do you do if you're a book publisher and you're promoting a "sexy, summer beach read" which just happens to have an intriguing first sentence? You make a video of people reading the first sentence, "There are 8,000 nerve endings in the clitoris and this son of a bitch couldn't find one of them."
Like many book publishers, this one has gone beyond boring ads placed in the New York Times book review section. It's a nice approach but if a business book promotes itself by having hot models read sections of the book while disrobing, an erotic thriller about three women spending the summer in the Hamptons could have been just a wee bit more racy with their promotion.
The book? J.J. Salem's Tan Lines.
OK, so this has been covered everywhere but it isn't news until it appears on Adrants. Oops. Sorry about that pompous attitude. Just read a Bob Garfield article and it must have had an undue influence. Anyway, Greenpeace, much like PETA, often resorts to sensationalistic tactics when it comes to its advertising campaigns. This recent bit of tree hugging is no different.
There are those who are obsessive about cleanliness. There are those who have a tongue fetish. And then there are brands. Rarely, if ever, do the three entwine. Until now. Courtesy of this branded YouTube video comes something that is simultaneously sexy and gross...not to mention very weird.
Unlike most accounts where a little bit of pre-concept research is always a good thing, working on a women's lingerie or underwear account requires nothing more than a Neanderthal mentality and the libido of a 16 year old high school kid. It's like the creative brief writes itself.
Hmm. Let's see. Ooo...I've got it. Dude, it's lingerie! We'll show the product! And we can get a shit ton of hot babes for the shoot! And all they'll be wearing is underwear and bras! Dude, this is gonna be hot! And we'll have them play some choreographed girl on girl patty cake so we can get a little jiggle effect going. Dude! Bitches fighting! That rocks!
A couple years ago, we covered Glamour's Stiletto Run, a promotional event highlighting the launch of Dutch Glamour at which hundreds of women wearing heels ran a 75 meter sprint to win $10,000 Euros.
Last year the event was held in Amsterdam. We missed it but this year, just this week, it was held in Moscow and while a member of our vast Adrants reporting staff wasn't in attendance to capture the event first hand, thanks to Flickr, we can share all the glamorous, high heeled hotness with you today.