Kate Upton to Play 'Object of Desire' in Mercedes-Benz Super Bowl Ad

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In a role that is quite apropos, model of the moment, Kate Upton, will appear in a Mercerdes-Benz Super Bowl commercial as an "object of desire." Upton, who does not have a license of her own, won't be driving in the ad but is said to represent just how far a person might go to attain their heart's desire.

Heart's desire might be a bit of a highbrow description for the kind of desire most people experience when they think of Upton but we won't quibble.

by Steve Hall    Nov-22-12    
Topic: Celebrity, Racy, Super Bowl 2013



GoDaddy Makes Pizza Slob Frank Sexy

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GoDaddy is continuing it "sexy but not sexy" approach to advertising. The brand changed direction earlier this year when it selected Deutsch to focus on the more serious nature of GoDaddy's business. It did. But not without leaving behind the one thing always present in every GoDaddy ad since the famed Candice Michelle courtroom wardrobe malfunction: scantily-dressed hot chicks.

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by Steve Hall    Nov-15-12    
Topic: Racy



Bouncing Boobs Distract Dog, Possibly Sell Boots

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In the latest bouncing boob idiocy...oh wait...strike that...we love bouncing boobs. The bouncier, the better. Anyway, in the latest bouncing boob...um...bonanza, racktastic Renee Somerfield can be seen tantalizing a poor pooch who's helpless in the presence of Somerfield's pulchritudinous puppies.

The ad is for...wait, what? Oh right, the ad is for Mack Boots. But you'd never know that from simply watching Somerfield's bouncing boobs...uh...we mean the ad.

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by Steve Hall    Nov-12-12    
Topic: Racy



PETA Puts the Muff Back Into the Dive

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For its latest zany effort to call attention to its causes, PETA is out with an anti-fur ad featuring a rather bushy Joanna Krupa and the headline, "Fir Trim: Unattractive. Don't Ruin Your Look With Fur Trim" Oh yes, people. We're gonna get some trim tonight but no bush because, well, bush is bad. No, that's not a political statement. It's just the latest bit of sensationalism from a brand who has so fully bought into the sex sells approach to marketing, they have no problem blatantly acknowledging it.

Of the campaign, PETA Associate DIrector of Campaigns Lindsay Rajit said, "Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting...and when that happens, we will stop using that tactic. But right now, it's a really fun way to grab attention, and get people on the site. And that's why we do it."

PETA. Brining the Muff back to the Dive.

by Steve Hall    Nov- 9-12    
Topic: Cause, Racy



Hottub Hotties Promote Portugal's Eurobest Creative Competition

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In Portugal, they have no problem whatsoever sexualizing not just advertising but the industry itself. Ah, if only working in advertising where really like this. After all, who wouldn't want to knock out a few creative ideas while bathing in a hottub with a threesome of awesome?

The ideas will be big and the success huge. Hmm. Today seems to be the day for a "size matters" approach to advertising. See the latest from PETA which is currently celebrating big, swinging...vegetables.

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by Steve Hall    Nov- 5-12    
Topic: Racy



PETA Says Veggies Give You A Big Cucumber

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In an ad that caused on one YouTube commenter to wonder whether or not "PETA is secretly run by the American beef industry as part of a conspiracy to scare people away from vegetarianism," we are graced with a collective of delicious (or scary depending upon your viewpoint) vegetables dangling as if epic manhood ripe with veggie-fueled stamina which cause a chorus of women to sing, "Give it. I want it. I take it. I got it."

This is, perhaps the funniest and, at the same time, most horrifying work we have ever seen from PETA.

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by Steve Hall    Nov- 5-12    
Topic: Cause, Racy, Strange



Hottie Puts Booty and Boobs to Work Selling Cars

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What, really, can we say about this Russian car dealer commercial? We all know that hot women go hand in hand with hot cars but this outing takes that notion and puts it on steroids. This impossibly hot model wraps her hotness around a vehicle in a showroom wearing nothing more that a cleavage enhancing bra and a booty revealing thong. She slathers her body all over the vehicle as if she were about to have an orgasm. This is how they sell c ars in Russia. Oh and we guess you can buy a car with a credit card too.

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by Steve Hall    Nov- 2-12    
Topic: Racy



Sony France's Four Breasted Vita Ad Snubbed by Sony UK

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While it's common for global brands to be given certain leeway in terms of how they represent the brand in individual countries, its less common for one country to publicly comment on what another country chooses to do. But that's exactly what Sony UK did in response to an ad Sony France ran that featured a woman with four breasts and the headline, "Touch both sides. Twice the sensations."

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by Steve Hall    Nov- 1-12    
Topic: Brands, Racy



Megan Fox Leaves Booty at Home in Brainy Acer Ad

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Seemingly uninterested in the prospect of playing yet another hottie with a hot body - this time a character who wears her underwear in space - Megan Fox has higher aspirations; marine Biology and the invention of a technology with which to speak to dolphins.

Yes, as a follow up to the brand's wacky outing with Kiefer Sutherland, Acer is out with another Mother London-created spectacle which focuses on Fox's desire to become a "brilliant" scientist with, of course, help from Acer's Aspire S7 laptop.

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by Steve Hall    Oct-30-12    
Topic: Celebrity, Commercials, Racy



Hot, Half-Naked French Guy Gets Mustard Massage in GOLDaid Ad

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A little Old Spice. A little DollarShaveClub. And a little, well, just odd. Here's some new work from Quebec agency 32 Mars for cold remedy medicine GOLDaid featuring a hot French guy wearing next to nothing. Our man attempts all kinds of cold remedies before he turns to GOLDaid. Mustard massage. Spicy Soup. And a full immersion ointment bath. But, in the end, it's GOLDaid (with help from the internet) that brings relief.

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by Steve Hall    Oct-30-12    
Topic: Commercials, Racy










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