Ever since busty Candice Michelle's tank top almost fell off in front of a "broadcast censorship committee" in a Super Bowl commercial several years ago, domain name registrar Go Daddy has milked it for all it's worth. With Go Daddy Girl after Go Daddy Girl, the brand has strictly adhered to the salaciousness sells approach to advertising.
From Vanessa Rousso to Ella Koon to Erin Kalin to Danica Patrick, to newcomer Jillian Michaels, Go Daddy isn't shy about serving up sex despite it being derided year after year for its crass approach to advertising.
Go Daddy CEO calls his approach to advertising GoDaddy-esque which he labels as "edgy, fun and slightly inappropriate."
In this year's Super Bowl broadcast, the company's 7th consecutive year, Go Daddy will air three commercials; two during the game and one in pre-game. Each of the commercials, produced in-house by Go Daddy productions, will feature both Danica Patrick and newcomer Jillian Michaels from Biggest Loser.
If the UK's Mail Online is calling the new Christina Aguilera fragrance commercial "soft-porn," they really ought to get out and surf the internet a bit more. Describing Aguilera in the ad as "showcasing her ample cleavage in a very low cut dress and writhing in a chair in ecstasy as she sprays the perfume across her chest," Mail Online thinks, "the singer's ad may be a bit too risque for her younger fans."
While Aguilera does reveal her ample assets in a low cut dress, her movement and demeanor are hardly anything close to soft porn. If so, porn has gone soft in its old age. She's hardly pushing the boundaries of decency as mail Online claims.
We get propositioned all the time here at Adrants. You name it, we've been asked to do it. Perhaps it's our demeanor. Perhaps it's our fixation with a particular form of advertising strategy. Perhaps it's our obsession with top heavy women who love football. Whatever the case may be, we get propositioned a lot. Today, we were asked to engage in a three way. Yes, a three way.
Hey, we're all for a bit of adventuresome fun around here but this particular three way doesn't sound anywhere near as much fun as another kind of three way with which we are far more familiar. The following found its way into our inbox today:
Queens-born Tehmeena Afzal loves the New York Giants. Really, really loves them. And she's showing her love in a new video that can only be described as one of the sexiest football-related videos you will ever see. And while all her R-rated parts are covered, you'd best view this video away from the prying eyes of your boss. Or anyone for that matter. If only to prevent yourself the embarrassment of being caught "visibly affected" by this video.
With her immense - though oddly immovable - underboob, Afzal goes through all the right moves to get you excited about football...and other sports. But, as we mentioned above...not the kind of sport you want to play in the office.
An Anne Summers radio ad promoting a line of Halloween-themed outfits has been blocked by the UK's Radio Advertising Clearing Centre which claimed the ad contained, "fairly overt sexual references in terms of sound effects."
The spot contains sounds of fear-based screams which then transform into more pleasurable sounding screams. In other words, women having orgasms. Nothing wrong with that in our book, of course, but according to the RACC, the spot overstepped the organization's guidelines regarding taste and offense.
As spokesperson for the RACC said, "The ad contains fairly overt sexual references in terms of sound effects. We believed that it was too strong for broadcast on commercial radio, notwithstanding timing conditions."
Anne Summers, on the other hand, thinks the ad is just fine with CEO Jacqueline Gold saying, "We have appealed the decision made by the RACC and would love to know what the great British public think. We are proud of our brand that always sparks debate and we hope this gets people talking about sex in a positive way."
- Verizon, with help from Powered, is out with Room to Learn, a social media website that aims to help consumers deal with their digital lifestyle.
- New York Festivals has just announced its Call for Entry for the 2011 New York Festivals International Advertising Awards.
- ON Media Group created a 3D projection on the El Capitan Theater to promote ABC's No Ordinary Family.
- Yea, Chevron.
- When Harry Met Sally while eating popcorn.
- Do you love your car as much as this land Rover commercial loves itself?
- The Super Bowl isn't enough for GoDaddy. Nope. It has to have its own bowl, the GoDaddy Bowl. It's taken over sponsorship of what was previously known as the GMAC Bowl.
- Handless model goes topless for cause group.
- WebMediaBrands has launched a new ad school, Mediabistro Creative Pro, a subscription service for creatives looking for affordable training programs.
- Williams Helde is out with its Digital Media Playbook.
- The One Club today announced the second quarter finalists for One Show Interactive
You know, why don't lingerie companies just come right out and say it. Yea. Enough with this elusive stuff that tries to convince everyone the stuff is anything other than what it really is: clothing that makes men want to fuck women. Is there really any reason we have to gloss over that fact with over-produced videos of hot women tantalizing us with their curves and alluring looks that ooze desirous, animalistic need?
Oh wait. Where was I?
You've got to laugh at these celebutantes who pump themselves up to E cup deliciousness and then end up regretting it after the fact. Apparently, that the sentiment UK Big Brother star Chantelle Houghton has about her surgical boost to 32E.
But that minor issue didn't stop Houghton from using her assets to make a little money along the way. In a new campaign for La Senza, Houghton proudly flaunts her generous curves for the lingerie brand.
Sharing her regret over having the surgery, Houghton told Heat magazine, "They're just too big. Now I just want to hide them. I thought I wanted to go up to that size and I loved them at the time, but now I wish I'd never had them done."
Well, Chantelle, hoisting your pulchritudinous puppies into some revealing lingerie is hardly going in the right direction if concealment was your goal.