An Anne Summers radio ad promoting a line of Halloween-themed outfits has been blocked by the UK's Radio Advertising Clearing Centre which claimed the ad contained, "fairly overt sexual references in terms of sound effects."
The spot contains sounds of fear-based screams which then transform into more pleasurable sounding screams. In other words, women having orgasms. Nothing wrong with that in our book, of course, but according to the RACC, the spot overstepped the organization's guidelines regarding taste and offense.
As spokesperson for the RACC said, "The ad contains fairly overt sexual references in terms of sound effects. We believed that it was too strong for broadcast on commercial radio, notwithstanding timing conditions."
Anne Summers, on the other hand, thinks the ad is just fine with CEO Jacqueline Gold saying, "We have appealed the decision made by the RACC and would love to know what the great British public think. We are proud of our brand that always sparks debate and we hope this gets people talking about sex in a positive way."
- Verizon, with help from Powered, is out with Room to Learn, a social media website that aims to help consumers deal with their digital lifestyle.
- New York Festivals has just announced its Call for Entry for the 2011 New York Festivals International Advertising Awards.
- ON Media Group created a 3D projection on the El Capitan Theater to promote ABC's No Ordinary Family.
- Yea, Chevron.
- When Harry Met Sally while eating popcorn.
- Do you love your car as much as this land Rover commercial loves itself?
- The Super Bowl isn't enough for GoDaddy. Nope. It has to have its own bowl, the GoDaddy Bowl. It's taken over sponsorship of what was previously known as the GMAC Bowl.
- Handless model goes topless for cause group.
- WebMediaBrands has launched a new ad school, Mediabistro Creative Pro, a subscription service for creatives looking for affordable training programs.
- Williams Helde is out with its Digital Media Playbook.
- The One Club today announced the second quarter finalists for One Show Interactive
You know, why don't lingerie companies just come right out and say it. Yea. Enough with this elusive stuff that tries to convince everyone the stuff is anything other than what it really is: clothing that makes men want to fuck women. Is there really any reason we have to gloss over that fact with over-produced videos of hot women tantalizing us with their curves and alluring looks that ooze desirous, animalistic need?
Oh wait. Where was I?
You've got to laugh at these celebutantes who pump themselves up to E cup deliciousness and then end up regretting it after the fact. Apparently, that the sentiment UK Big Brother star Chantelle Houghton has about her surgical boost to 32E.
But that minor issue didn't stop Houghton from using her assets to make a little money along the way. In a new campaign for La Senza, Houghton proudly flaunts her generous curves for the lingerie brand.
Sharing her regret over having the surgery, Houghton told Heat magazine, "They're just too big. Now I just want to hide them. I thought I wanted to go up to that size and I loved them at the time, but now I wish I'd never had them done."
Well, Chantelle, hoisting your pulchritudinous puppies into some revealing lingerie is hardly going in the right direction if concealment was your goal.
Sometimes commercials are so weird, they need no commentary. They just need to be experienced. Such as this commercial for Labrad which offers up a sexy woman (Ancilla Tilia) in a short, cleavage-bearing lab coat and a guy's head that, well, just watch. Weird
A woman like this is used to being stared at. She's used to walking down the street with all eyes upon her and everyone and everything reacting to her stunning beauty and oozing sexuality. But she's probably not used to a cat tearing her sweater off to reveal her sizable assets in a public market.
Of course, possessing such perfection - and the right bra - she really doesn't mind the resulting attention unleashed breasts all but guarantee. In fact, it seems, she craves the attention and doesn't even bother to pull her sweater back on giving everyone plenty of time to ogle her ample assets.
This is how we sell lingerie. This is why we love advertising.
Wearing high heels, a very short miniskirt and a low cut, cleavage-bearing mini-lab coat, a brunette seductress sells Clearwire's Rover Puck, a 4G device that shares internet with up to eight people. The Taxi NYC-created promotion employs the standard hottie-for-hire approach but, despite the distraction, the presentation does convey product information quite well. And for the adventurous who like to experience the full effect of the presentation, allow the presentaion to pause at the predetermined points for some extra sexy fun.
"Ha! 4G is fast!"
Oh and don't forget to watch the creepy emoticon baby video that teases you into the whole thing.
It's not Jennifer Love Hewitt and this isn't the movie I Know What You Did Last night but the girl is pretty hot and the fisherman does look menacing. In this Axe Body Spray ad, we have a woman in a bikini sleeping on her boyfriend's lap. A fisherman approaches and pulls the blanket off her. The boyfriends, feeling a bit of modesty for his sleeping girlfriend's curvaceous hotness, pulls the blanket back up. The fisherman insists, pulling the blanket off again. He then pulls out a can of Axe body spray and gives it to the guys who then uses it. Miraculously, as with all Axe commercials, the woman...and her deliciousness...is, once again, uncovered.
Didn't you know? What? You didn't? Well let us let you in on a little secret. If you want to have hot passionate sex with that hunk you've been drooling over, ladies, all you have to do is slap on some Gucci Guilty and the man of your dreams will miraculous appear and ravage you to completion.
Actually, that's a lie. Why? Because it was in a commercial. No. In the real world, men don't need much motivation at all when it comes to that particular activity. You barely have to smile and the guy already wants to hop on. But this is Gucci we're taking about so that line of thinking is a bit crass here.
Call it lowest common denominator marketing. Call it the decline of civilization. Or...call it magnificently mouthwatering marketing. Bikes and boobs. The two are seemingly made for each other and Bennetts is keenly aware of this.
To celebrate the motorcycle insurance brand's 80th birthday, the Bennetts Babes, including the stunningly stacked Lucy Pinder, get wet and soapy and frolick while over-serious photographers capture their every wiggle and jiggle.