When you think H&M, you don't usually think of a group of lithe ladies seductively cavorting on the beach Victoria's Secret-style. But after you view this new-ish commercial from the retailer, you just might change your mind.
One by one, each of the five delicious ladies in this commercial gets their own personal camera love. It's beautiful. It's pleasing to the eye. It makes you want to run out and buy a bikini. That is if you weigh less than 100 pounds and aren't sporting anything bigger than a B cup.
Derivative. Obvious. Awesome. We'd yawn except even derivatively obvious commercials featuring sexy women dressed as cowgirls are, well, awesome. Not sure the pair are going to sell any Double Chili Cheeseburgers for Wienerschitzel but that's probably a good thing.
Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"
He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.
This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling
It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.
You've seen them. Video game commercials. If they aren't of the epic movie preview genre then it's usually two game geek guys sitting on a couch staring into the camera while playing the game.
Not so with Activisions racing game, Blur. nope. No game geeks here. Just hot women in crop tees and cut of shorts catfighting their way to a win.
Oh look. PETA does nudity again. but this time they painted the models so they can actually appear nude in public without it being called indecent. At least that's our take on it. So now the cause group wants us all to know that even England's famed bearskin hats are off limits.
Former Lara Croft model Lucy Clarkson, along with several other curvaceous beauties, donned painted Royal Guard uniforms and paraded across Westminster Bridge to call attention to the urgent issue.
We love PETA. Oh wait.
No stranger to racy ads, Southwest has dubbed a new PETA ad "too sexy" for its in-flight magazine, Spirit. Pimping a vegan diet, the ad shows a security scan of a woman in her underwear with the words, "Be Proud of Your Body Scan: Go Vegan."
Southwest Airlines Senior Account manager Diane Ciaglia told PETA the ad is "too provocative to run in our publication."
Countering Southwest, PETA Senior VP Dan Mathews said, "Our ad is less sensational than many of Southwest's own promotions. The airline may have canned it because the company is based in Dallas, the heart of the beef belt."
PETA may have a point when it claims Southwest might be talking out of both sides of its mouth. One need only take a look at Hostesses in Hotpants and Don't #$*!% Me Over.
Artmunk Games just released a preview of its upcoming title Lovechess Salvage. Naked men. Naked women. On a chess board, Playing chess. It's graphic. But they're virtual so it's not really porn or anything. Well, at least that's how you can justify it to your boss when he rounds the corner o your cube and sees you staring at big breasted women and well ripped guys getting all S&M in the middle of a chessboard.
Damn! If CPR were demonstrated the way Fornight Lingerie does in this video, I might actually have remembered the details. No wait, I wouldn't have remembered anything at all. Except for life long memories of ultra hot, lingerie-clad beauties seductively demonstrating the gentle nature of administering the life saving technique.
Of course, after viewing this demo, an entirely different form of compression will be on your mind.
Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.
It's that simple.
And we're not even going to get into the whole women as on-demand play things thing.
Because they are.
In the fantasy-addled minds of most men.
- It's global branding of another sort: How Americans See Europe.
- If you want to see a bad Photoshop job. Or if you just want to see a hot woman in her bikini.
- More from the lady who loves to create ads inside Second Life which feature but, busty avatars.
- An old Old Spice ad.
- Not new but worth a look. Agency (almost) shoots kitty to illustrate the qualities of good advertising.
- Thought: If social media didn't exist, would P&G have the problem they are currently having with their Cruisers and Swaddlers diapers?