La Senza's Cup Size Choir Celebrates Holiday Season

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Remember music glass in elementary school? You had to learn the fundamentals of musical notes. From A to G. Octaves. And all that good stuff. Remember when you first laid eyes on a bra and realized they were sized using letters of the alphabet akin to musical notes being assigned to letters of the alphabet? Remember how you never made a correlation between the naming of musical notes and the cup size of a bra?

Yea, because no one had ever made that correlation before. But now - and it was only a matter of time - a brand has made that very correlation. That brand is La Senze and the correlation comes in the form of The Cup Size Choir.

A new video from La Senza rings in the holiday season with women ranging in cup size from A to G who, while dressed in lingerie, sing a holiday tune as they gyrate on beds. There's even an interactive version where you can click each girl to have her sing her note for you.

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by Steve Hall    Dec- 2-10    
Topic: Racy, Video



Models Sought For Spec Lingerie Commercial

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An ad on Craig's List seeks additional models for a commercial that's being shot for a Chicago area lingerie brand. The ad promises no nudity or provocative photography will be taken. Say what? This is a lingerie shoot isn't it? How do you shoot a lingerie commercial without being at least a tint bit provocative?

The only thing we can come up with is that Sears is coming out with a line of lingerie for women who don't want to feel sexy while wearing it. Maybe targeted towards the over 75 set?

And on top of all of this, the gig is unpaid. But no worries, ladies. The ad promises the "material will be seen by ad execs and is a great way to be seen." The question is, seen by ad execs for what purpose? We're not going to ponder the answer to that question because it can only go south from here.

by Steve Hall    Nov-30-10    
Topic: Online, Racy



Orangina Spoofs, Vegas Survives, Cameltoe Accentuated

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- Oragina spoofs commercial after commercial after commercial.

- Las Vegas ad campaign targets recession survivors.

- If you follow fashion advertising you'll be interested to know Anna Dello Russo is out with a new campaign for her fragrance. If you're not, then just move right along.

- Interested in what online video can do for your marketing? Check out this webinar by video blogging expert Steve Garfield.

- And don't forget to submit your hotness to Advertising Hotties.

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by Steve Hall    Nov-29-10    
Topic: Commercials, Racy, Spoofs, Strange



Unemployed Flight Attendants Launch Campaign to Save Airline

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Coral Perez, an unemployed flight attendant who used to work for the now defunct Mexicana airline, gathered together ten of her sexist co-workers and made a 2011 pin up calendar in an effort to garner support for the airline. Of the campaign, Perez said, "It occurred to me because we all needed money, and I thought that with so many pretty girls among Mexicana's staff there were bound to be some who'd be interested."

The calendar features images of the flight attendants dressed in bikinis and sexed up flight attendant garb.

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by Steve Hall    Nov-29-10    
Topic: Poster, Racy



Google Instant Destroys Brands, Holiday eCommerce to Hit $38.5M

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- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.

- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.

- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.

- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.

- Seven things you didn't know display ads could do.

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by Steve Hall    Nov-24-10    
Topic: Brands, Campaigns, Celebrity, Racy, Research



Voting will Give You an Orgasm, LeBron Sells Furniture

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- Voting is so amazing it will give you an orgasm.

- LeBron James is trying to sell his line of Home Court furniture to a wise ass.

- Yawn. Red Bull is hosting a consumer-generated advertising contest.

- Want to see German hottie Sylvie van der Vaart? Well then you have to watch this 4:30 video about how a promotional art installation was put together for Xbox Kinect

by Steve Hall    Nov-22-10    
Topic: Racy



Best PSA + Worst Product Placement = Week's Most Read Stories

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Amidst the onslaught of bikinis, celebrities and breasts, it's nice to see a few other subject areas rise to the top of the pile on Adrants this past week. Tops among the non boob-related stories last week was the news that the stunningly beautiful Embrace Life seat belt safety PSA won YouTube's Ad of the Year Award. And on the flip side of that stellar work, we were treated to some of the most horrifically forced product placement ever to grace television. Enjoy reliving the week:

1. Polish Politician Pimps Political Prowess in Bikini 2. Taylor Momsen Didn't Always Wear Black Eye Shadow and Slutty Clothes
3.Law School Shocked Over Racy Diesel Ad Shoot
4. Victoria Justice Joins Photoshop Disasters For Got Milk Campaign
5. Hypocrisy + Idiocy = Candies Safe Sex PSA
6. Facebook Hates Breast Feeding
7. 'Days of Our Lives' Riddled With Horrific Product Placement
8. Beckinsale, Deschanel, Larter Drop, Twist and Bleed For Absolut
9. Infographic Compares Mad Men Era to Today
10. Embrace Life PSA Wins YouTube Ad of the Year

by Steve Hall    Nov-21-10    
Topic: Cause, Celebrity, Policy, Racy



Condom Maker Does Choose Your Own Sexual Adventure

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When it comes to having sex, it's all about making the right choices. So, what better way to encourage young, horny 16-24 year olds to make the right choices than by giving them the chance to experience the outcome of their choices.

Using the choose your own adventure approach, UK-based NHS Bristol and NHS Choices is out with a Omni Productions-created YouTube video campaign that follows the night time adventures of several young kids making there way through the night. Along the way, they are given various choices. Buy a condom. Don't buy a condom. have sex without a condom. Have sex with a condom.

While not displaying full nudity, the video campaign doesn't shy away from showing the heat of the sexual moment...and the consequences of making the wrong choice.

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by Steve Hall    Nov-18-10    
Topic: Cause, Racy, Video



Polish Politician Pimps Political Prowess in Bikini

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Hey, if you're hot, why not use that hotness to get you elected to political office? Shoving aside the notion people might not take her seriously, Polish pop singer Sara May, also known as Katarzyna Szczolek, posed in her bikini for a series of ads.

She hopes the ads garner her the attention she needs to get elected for local office. In one ad, she appears laying on a beach wearing a bikini along with the copy, "Beautiful. Independent. Competent." Another, obviously going after animal lovers, shows her holding a puppy with the copy, "Honest. Sincere. Uncompromising."

We suggest an additional concept. Picture May, shot from behind, her ass clad in a thong as she peers back over her shoulder atop the copy, "Dedicated. Delicious. Open for Business."

by Steve Hall    Nov-15-10    
Topic: Political, Racy, Strange



Law School Shocked Over Racy Diesel Ad Shoot

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When they gave Diesel permission to use their library last March for a ten hour ad campaign shoot, did the Brooklyn Law School really think the outcome wouldn't be racy? Apparently not because the school now regrets allowing the brand to use their facilities.

In an email to students and staff, the school's Dean wrote, 'We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not.'

A spokesperson told Above the Law, "Television and movie producers frequently ask for permission to use our beautiful facilities as a backdrop and we try to oblige when we can. When we gave Diesel jeans permission to do a photo shoot, we understood that jeans, and not what is worn under them, would be the subject of the shoot. We would not want to create the impression that the featured attire was approved by us."

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by Steve Hall    Nov-15-10    
Topic: Brands, Campaigns, Racy










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