This Hot Chick Selling Swimwear Is Not Part of the Publicis Omnicom Merger

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Just to be clear, given all the obsessive coverage of the the Publicis Omnicom merger, not everything in the world has been swallowed up by Levy and Wren. And while it might seem that way perusing any news source, industry-related or not, we are here to assure you the world will go on whether or not this merger gets blessed or not.

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by Steve Hall    Jul-30-13    
Topic: Racy



Underwear Brand Paints Politicians on Brazilian Boobs

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You've gotta love breastvertising. After all, who doesn't love breasts? Men can't help but ogle them and turn into blithering idiots in their presence. Women can't help but stare so as to size up their own assets. Frankly, with everyone on the planet obsessed by them, it's the perfect ad median.

So it makes perfect sense that every once in a while a brand decides to capitalize on our boob obsession with some witty advertising. This time, it's Brazilian lingerie brand Hope that's having a bit of fun on a few pairs of pendulous breasts with some political figures.

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by Steve Hall    Jul-24-13    
Topic: Racy



Stephanie Gilmore's Dad Defends Her 'Sexploitation' Roxy Ad

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Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.

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by Steve Hall    Jul-15-13    
Topic: Campaigns, Racy, Trends and Culture



Calvin Klein Proves Rooney Mara Has Teeth

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Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.

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by Steve Hall    Jul-12-13    
Topic: Brands, Campaigns, Celebrity, Racy



Roxy Surfwear Brand Video Dubbed 'Softcore Porn'

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Australian surf and swimwear brand Roxy is in hot water over a recent promotional video for its Biarritz event that features a blond surfer rolling around in bed wearing only her underwear and then taking a shower presumably naked. The video has been dubbed "softcore porn" by some.

While some may see it that way, Roxy explains the video is simply a competition to guess the surfer's identity. Reports state five-time world professional surfing champion Stephanie Gilmore or South African professional surfer Rosy Hodge are the featured blond in the video.

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by Steve Hall    Jul- 8-13    
Topic: Racy, Video



Blush Introduces Edward Snowdon-Themed Lingerie Ads

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Courtesy of Berlin-based Glow, we have a couple of ads for Blush Lingerie that have fun with the terms "undercover" and "prism." There's really nothing more to say other than wallow in the wit of yet another lingerie brand jacking culture for profit.

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by Steve Hall    Jul- 1-13    
Topic: Racy



Bar Refaeli Strips, Apple Facepalms, DOMA Celebrated, Cannes Critiqued

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- Bar Refaeli strips down to her lingerie again for a new Passionista ad campaign.

- This Digiday article explores the belief among young agency employees that it's the agency itself which causes them to job hop so much because staying doesn't allow them to move ahead. People...same shit, different decade. Nothing has changed in 30 years.

- Apple's new ad campaign isn't impressing the critics nor the public.

- The Sun has rounded up what they deem to be the sexiest TV ads of all time, all of which have been covered here on Adrants over the years (Except the 1992 Cindy Crawford Pepsi ad as that was before our time.)

- Social media erupted with joy yesterday in reaction to the Supreme Court's decision to strike down the Defense of Marriage Act and California's Proposition 8.

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by Steve Hall    Jun-27-13    
Topic: Agencies, Brands, Campaigns, Industry Events, Racy, Social, Tools



Launchpad NYC 'Ad Darlings' Get Creative With Their Closets

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Well this isn't news. Everyday at the Adrants offices, the interns sport the highest of fashion in the form of short skirts (pleated plaid minis always win), Daisy Dukes, midriff-baring crop tops, cleavage-enhancing (not that these top-heavy ladies need it) halter tops and gam-glamorizing high heels of epic proportion.

Seems like Launchpad NYC wants to get in on the action and challenge our interns by launching a blog, Office Outfit Challenge, that highlights the high styles of "5 advertising darlings" in some kind of daily effort to "pull off a fashion magazine miracle.

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by Steve Hall    Jun-24-13    
Topic: Agencies, Racy



Miami Dolphins Cheeleaders Do "22" And Other Post-Cannes News

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OK so it's time to put the "seriousness" of Cannes Lions behind us and get back to what's "truly important" in advertising; hot chicks in bikinis lip syncing pop sings. If you recall, the Miami Dolphins Cheerleaders did Carly Rae Jepsen's "Call Me Maybe" -- much like everyone else in the world did. Now they are back in full bootylicious bodaciousness doing Taylor Swift's "22" while cavorting in bikinis and cheerleading garb.

The "Call Me Maybe" video promoted the team's calendar. This video promotes a chance to meet the ladies at the Dolphins Opener on September 22.

In more pressing news, 111 Minna now serves Red Door Coffee, seven in ten people in the UK now own a smartphone, the Samsung Galaxy S4 is -- wait for it -- now available in five new colors, a BuzzFeed partnership with GE now lets readers view the site in "flight mode," mobile marketing will hit $400 billion by 2015 and, of course, Mad Men ended its season last night.

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by Steve Hall    Jun-24-13    
Topic: Racy



Leaky Tampon Causes Shark Attack

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OK, right up front let's be clear -- this is not a real ad. However, the message it sends -- sharks are attracted to blood -- is well demonstrated. The "ad" appears in the very rotten film Movie 43 and is for Tampax. It urges woman to make sure their tampons don't leatkso, ya know, they don't get sniffed out by a giant shark that will tear you a part with spooftastic, Jaws-style hilarity.

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by Steve Hall    Jun-20-13    
Topic: Racy, Spoofs, Strange










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