Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.
Australian surf and swimwear brand Roxy is in hot water over a recent promotional video for its Biarritz event that features a blond surfer rolling around in bed wearing only her underwear and then taking a shower presumably naked. The video has been dubbed "softcore porn" by some.
While some may see it that way, Roxy explains the video is simply a competition to guess the surfer's identity. Reports state five-time world professional surfing champion Stephanie Gilmore or South African professional surfer Rosy Hodge are the featured blond in the video.
Courtesy of Berlin-based Glow, we have a couple of ads for Blush Lingerie that have fun with the terms "undercover" and "prism." There's really nothing more to say other than wallow in the wit of yet another lingerie brand jacking culture for profit.
- Bar Refaeli strips down to her lingerie again for a new Passionista ad campaign.
- This Digiday article explores the belief among young agency employees that it's the agency itself which causes them to job hop so much because staying doesn't allow them to move ahead. People...same shit, different decade. Nothing has changed in 30 years.
- Apple's new ad campaign isn't impressing the critics nor the public.
- The Sun has rounded up what they deem to be the sexiest TV ads of all time, all of which have been covered here on Adrants over the years (Except the 1992 Cindy Crawford Pepsi ad as that was before our time.)
- Social media erupted with joy yesterday in reaction to the Supreme Court's decision to strike down the Defense of Marriage Act and California's Proposition 8.
Well this isn't news. Everyday at the Adrants offices, the interns sport the highest of fashion in the form of short skirts (pleated plaid minis always win), Daisy Dukes, midriff-baring crop tops, cleavage-enhancing (not that these top-heavy ladies need it) halter tops and gam-glamorizing high heels of epic proportion.
Seems like Launchpad NYC wants to get in on the action and challenge our interns by launching a blog, Office Outfit Challenge, that highlights the high styles of "5 advertising darlings" in some kind of daily effort to "pull off a fashion magazine miracle.
OK so it's time to put the "seriousness" of Cannes Lions behind us and get back to what's "truly important" in advertising; hot chicks in bikinis lip syncing pop sings. If you recall, the Miami Dolphins Cheerleaders did Carly Rae Jepsen's "Call Me Maybe" -- much like everyone else in the world did. Now they are back in full bootylicious bodaciousness doing Taylor Swift's "22" while cavorting in bikinis and cheerleading garb.
The "Call Me Maybe" video promoted the team's calendar. This video promotes a chance to meet the ladies at the Dolphins Opener on September 22.
In more pressing news, 111 Minna now serves Red Door Coffee, seven in ten people in the UK now own a smartphone, the Samsung Galaxy S4 is -- wait for it -- now available in five new colors, a BuzzFeed partnership with GE now lets readers view the site in "flight mode," mobile marketing will hit $400 billion by 2015 and, of course, Mad Men ended its season last night.
OK, right up front let's be clear -- this is not a real ad. However, the message it sends -- sharks are attracted to blood -- is well demonstrated. The "ad" appears in the very rotten film Movie 43 and is for Tampax. It urges woman to make sure their tampons don't leatkso, ya know, they don't get sniffed out by a giant shark that will tear you a part with spooftastic, Jaws-style hilarity.
We'd venture it's a sure bet the brand McAfee is none too pleased with a recent video released by founder John McAfee in which he trashes the software he created because the people who have run the company without him for the last 15 years have "fucked it up."
In the video, he hilariously reads profanity-laden emails he says he still receives even though he is no longer associated with the company.
In yet another idiotic use of the jack off meme, a video entitled Awkward Shakes treats us to several awkward moment of guys polishing their knob in situations where polishing the knob would normally be taboo. Except, of course, they're not polishing their knobs? All their doing is shaking their protein shake.
Where have we seen this before? Aside from everywhere, who can forget the famed Shake Weight?
Hmm. maybe this is like a fart. No matter how many time you hear one, it's still funny.
Because, after all, we know fashion conscious women always choose their vehicle for its color and not its performance. And they obviously don't know how to drive right either. And all they like to do all day long is shop. And eat chocolate. But if we are being shallow and choosing, I'll take the leggy brunette in the pleated miniskirt.
The ad comes to us courtesy of Commonwealth. It was shot by Angus Wall and produced by Elastic