- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
Pamela Anderson of Playboy, Baywatch and other various forms of fame has launched a line of lingerie in her name, Pamela Couture Collection through Secrets in Lace. Of selection of Anderson, a Secrets in Lace spokesperson said, "This collaboration is the perfect match, as Pamela Anderson exudes sex appeal, and her stocking line is no exception. She knows how to play up her assets; this line exemplifies just that."
So there's your answer to "What is Pamela Anderson up to these days?"
Ever heard of Desiree Elyda Villalobos? We know. It's a mouthful. And she is. She's best known for...well, not much at all...except for the fact she possesses the sort of look and shape that could catapult her to fame if for no other reason than for her look and shape. After all, what the hell makes the Kardashians so popular?
Anyway, Villalobos can currently be seen in a promotional video for Primitive Apparel. In the video, she wanders peacefully through a park and has a picnic of fruit and, yes, watermelon, as her "shape" threatens to unleash itself from the confines of her clothing.
This is what passes for fashion promotion.
Hot chicks? Check. Slow motion videography? Check. Close up shots of the "do me" look? Check. Catwalk prance? Check. Windblown hair? Check? Overuse of strobe lights and flash? Check. Pulsating soundtrack? Check. Booty shots? Check. Cleavage shots? Check.
If you've completed this list then you have created yourself a Russian lingerie commercial. If you steal this commercial and upload it to your own YouTube account and drop a link to Russian Beautiful Girls then you're a lazy Russian dating service marketer.
Hugh Hefner and every other "older man" will love this one from fashion label YMI. And it begs the question; do young women really like older guys or is it all just a game? A daddy complex? A gold digger scenario? We bet if you ask most older guys, they really don't care what the reason is as long as young, hot women hang with them.
And that's (sort of) what's going on in this YMI video in which two young hotties break into a YMI store, prance and dance around the store in lingerie, dresses and anything else they can find on the racks and have a little fun with the security guard. And, of course, Mr. Security Guard doesn't mind one bit. No, not at all. And who in his place would? He's bored. He's got nothing to do on during the night shift. Why wouldn't he welcome a couple of babes modeling YMI fashions for him and taking pictures of themselves with him?
Read what you will into the potentially stereotypical overtones in this Persona Films-produced Ritani jewelry commercial in which men discuss the size of their...oh don't worry, we're not going down that road. But Ritani takes us down that road...all to sell engagement rings.
While some Giants fans celebrated their first World Championship win in 52 years with toasts, high-fives, and parties in the streets, others took to celebrating in the bedroom. To show support of Giants fans and help build excitement for the team this year, Comcast SportsNet, with help from BBDO San Francisco, is asking those who got busy in the bedroom during the game last year to take note of the brand's Search for the World Championship Baby.
Comcast is looking to find the boy or girl born closest to 7:54PM PST on August 1, 2011, the nine-month anniversary of World Series win. The winning baby will receive a birth certificate signed by the San Francisco Giants, a commemorative brick paver at AT&T Park with the baby's name and a $2,010 gift card.
Last week, a video was floated to YouTube that hypes an army of Russian women willing to tear off their clothes in support of Vladamir Putin running for the Russian presidency. While Putin, who has already served two terms, hasn't declared he's running, that hasn't stopped these women, referred to as Putin's Army, from asking other women to post their own videos of themselves tearing off their clothes. Reportedly, the best tearing video will win the woman an iPad2. Some reports claim women are also being urged to kill something or someone to win the contest.
As they have in year's past, PETA, again, has dressed a few women in lettuce bikinis and sent them out to do the cause group's bidding. This time, the lettuce bikini-clad ladies handed out vegetarian hot dogs on Capitol Hill Wednesday to celebrate National Veggie Dog Day. Seriously? You have to be kidding. There's a day for hot dogs?
Of the campaign the the apparent hotness of the PETA lettuce ladies, PETA EVP Tracy Reiman said, "Our sexy vegetarians are living proof that kicking the meat habit is a great way to stay fit, trim, and energetic. And since a vegetarian diet also reduces your carbon footprint and saves animals' lives, it's a win-win situation for everyone."
Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."
Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.
So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.