Beach Volleyball Hotties Gyrate in Slow Motion For Club Seat

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No sooner do we offer a shockingly un-Adrants-like viewpoint concerning the use of sex in advertising, we are forced (with tooth picks in our eyes!) to endure the tantalizing gyrations of a bevy of bathing suit-clad hotties as they dance (in sow motion, no less) across a beach volleyball court to pimp Club Seat.

Club Seat is a promotional entity of Volkswagen Group UK which hosts special events around the globe. The Beach Volleyball Grand Slam Gstaad 2010 is one such event.

Yea. The whole anti-sex sells rant was a waste of time. Bring on the booty!

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by Steve Hall    Aug-29-10    
Topic: Racy, Video



Playboy Seeks Hottest Social Media Babe

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Playboy has been curating a Miss Social competition which seeks to name the hottest woman using social media. Over 2,000 nominees, who had to use social networking sites (e.g., YouTube, Twitter, Facebook) to promote themselves and urge their friends/followers/family/public to vote for them using a specific keyword and mobile shortcode, have been winnowed down to 16 finalists.

The finalists will face off against one another in a bracket competition with the winner chosen by the public via text. All 16 finalists are beautiful women. All have wonderful attributes. The choice will not be an easy one.

But we're going to offer up some choices of our own.

Best Figure: Dewi
Best Booty: Kristin
Cutest: Sarah
Best Boobs (real): Amy
Best Boobs (Questionable): Chaney
Best (Most) Tattoo: Asia

Cast your vote here.

by Steve Hall    Aug-25-10    
Topic: Promotions, Racy, Social



Agent Provocateur Does Twin Peaks

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Intentional or not, this new video from Agent Provocateur entitled Betty Sue pays homage to the early ninties TV oddity Twin Peaks. From the music to the dancing in a strange room to the cinematography, it has David Lynch written all over it.

Alas David Lynch had nothing to do with this production. Perhaps a fan of Lynch, the video was directed by Johan Renck and produced by RSA Films. It's steamy. It's weird. It's right up Agency Provocateur's alley.

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by Steve Hall    Aug-25-10    
Topic: Brands, Racy, Strange, Video



Northern Irish Strip For Retail Campaign

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Hyping the fact nobody takes off more, 70 percent, a campaign in Northern Ireland for retailer The Outlet features people with, well, 70 percent of their clothing off. Some, we're told, will be 100 percent naked which is, we're told, a big deal for the conservative Northern Ireland market.

The campaign, which includes print, radio, outdoor, digital and promotion, is called The Naked Truth and broke this week.

by Steve Hall    Aug-10-10    
Topic: Campaigns, Racy



Greenpeace Arrested, Missionary Positioned, Hipsters Jazz

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- Greenpeace publicity stunt in Calgary ends in eight arrests.

- Some ads are destined never to see the light of day. Here's View image from Life Cover.

- According to ComScore, Inc., the number of consumers accessing business directories on mobile phones increased 14 percent year-over-year to 17.3 million users in March 2010.

- How much hipster can you fit into a Jazz? Honda Jazz illustrates.

by Steve Hall    Aug- 4-10    
Topic: Guerilla, Policy, Racy



Kelly Brooke Bares Butt and Boob For Reebok EasyTone

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This week, Londoners were treated to a gigantic billboard on which a naked Kelly Brooke illustrated how Reebok EasyTone sneakers will make anyone's ass look as good as hers. Seriously. That's all it takes. A pair of sneakers. And you'll have an ass as fine as Kelly's. Genetics are irrelevant.

by Steve Hall    Aug- 4-10    
Topic: Celebrity, Outdoor, Racy



Sisley Confirms Women Love Cucumbers

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Occasionally write things here on Adrants that could loosely be interpreted as intelligent. Five years ago, we think, was one of those occasions. We were making comment on a Sisley advertising campaign which, as many fashion campaigns do, objectified women.

Flash forward to 2010 and the new Fall/Winter Sisley campaign. We're not sure this one objectifies women but it sure makes them look stupid. Yea, there's the ubiquitous cleavage shot but there's also a woman falling out of a dryer and a woman on the floor having fun with a bunch of cucumbers.

It's kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog? No. We want some action and excitement. Even if it it idiotic and pretentiously stupid.

by Steve Hall    Jul-23-10    
Topic: Brands, Campaigns, Racy



Diesel's Mad Mamacitas Jack Up New Fragrance

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Phallic? Definitely. Hot? Indeed. Strange. For sure. This new campaign from for Diesel's Only the Brave men's fragrance in Mexico goes all phallic on us with a bevy of Mad Mamacitas.

More of the Mad Mamacita hotness can be seen here, here and over at the campaign website.

There's really nothing more motivational than imagery of a man gripping his penis adorned with a gaggle of scantily-clad hotties seducing you with come-hither looks to make you run right out to your local retailer and buy this stuff.

If you're 14.

by Steve Hall    Jul-23-10    
Topic: Campaigns, Racy



Fishnet Stockings and Cupped Breasts Urge Australians to Vote

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There are many ways to convince people to vote. This, we must say, is the first time we've seen a porn-ish strategy applied. To get young people to vote, a print ad asks, "I'm legal. How about you?" Accompanying that witticism is an image that leaves no doubt which double entendre the ad's creators were going for.

Dressed in fishnet stockings and a thong, a "barely legal" woman is cupping her breasts and looking into the camera as if you were the only thing on the planet she had on her mind the moment that shutter clicked.

Of course, the ad comes from the Australian Sex Party, an organization which aims to fight for Australian's sexual rights and personal freedoms and urges the government to keep politicians out of the bedroom.

Thanks, Bill.

by Steve Hall    Jul-20-10    
Topic: Cause, Political, Racy



Seals Clubbed, Old Spice Spoofed, Aniston Stripped, Camera Lifeproofed

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- PETA sets Oh Canada to baby seal slaughter.

- Old Spice remixed. Funny. Except for the way to long self-promo at the end from the video's creator.

- Jennifer Aniston gets naked to sell her new line of perfume.

- Why was the world's most famous plus-sized model photoshopped to look skinny?

- Tommy Hilfiger's Fall 2010 campaign does the Royal Tenenbaums.

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by Steve Hall    Jul-19-10    
Topic: Brands, Cause, Celebrity, Industry Events, Racy, Spoofs










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