Catch Up Lady points us to what is perhaps the best car dealer promotion we've ever seen. Of course, that might not be saying much as we avoid their marketing like the plague but go with us on this one. Clay Automotive, located just outside of Boston, has created a hilarious but very informative video in which the seven ways car dealers take you are explained. Citing several terms associated with buying a car such as hosed, porked, betrayed, cheated and slammed, a very round man explains how Clay Automotive makes car buying a pleasure buy...yes...undressing. It's a metaphor, of course, for Clay Automotive's opening it all up and hiding it from the buyer. We say brilliant to this one. We just might travel to Clay to buy our next car.
Jim Beam has gone all beer babe on us here with a newish commercial that offers up the perfect girlfriend. She doesn't mind if you are fat or have back hair. She will like you if you watch a lot of football and won't mind if you leave her at home and go out with the guys all the time. She doesn't care if you don't buy her flowers and she has no problem with you going to the strip club. She truly understands your needs. What this has to do with selling bourbon, we have no idea. And, if there were such a girlfriend as this girl, you can believe you would be doing none of the above but rather ravishing her on the couch as she blathers lovable platitudes even as your happy ending is achieved in a paltry 30 seconds..
This commercial isn't in English but that hardly matters. The message is clear. Most women can't find anything to wear in the morning but those that do get all the attention from their office mates. While we're not sure not finding something to wear in the morning is actually a bad thing, we like the direction in which this commercial went with the notion.
Being blatantly stereotypical for a moment, we know cars seem to command a certain level of love from guys and it's not usually the women who become so enamored by them they do crazy things like flash a car with their lingerie-clad bodies. However, the Porsche in this commercial is the lucky one from the look of its rear spoiler. But, wait. There may be some anatomical incorrectness here or, at least some lesbian love considering most cars are referred to as "she" making this car's "reaction" a bit odd to say the least. But in this day and age of fluid sexual orientation, who's to judge?
Apparently Italy, Adrants and the dependable folk at Caffeine Marketing share a palate when it comes to coffee. Here's a coffee campaign that draws our attention in a way no Folger's ad ever could. Copy reads, "Italy's favorite coffee."
For Lavazza of Italy, ad photographer Eryk Fitkau marries the heady effects of raw, unadulterated coffee beans to equally intoxicating raw flesh. We're being sucked into the texture of the ad as we speak. We can almost smell it.
Oh ick. Coffee beans are oily. Romping around in them must be even worse than sand. And the smell! God the smell!
We've been focusing too long. Check out a variation of the ad right here.
Dare we say watching a woman stripping in a YouTube video is becoming a bore? It may be but since the readers of Adrants voted Anna, the woman who reads from the new book, Punk Marketing, while taking her clothes off to be hotter than Cleo, the other woman who did the same thing for the book, we thought it would be a disservice not to give you more of what you want. So, here she is for a second time; Anna stripping while reading Punk Marketing.
Jetpacks points us to this ad for Cesare Paciotti.
A date rape scenario definitely showcases the dress at a good angle. We often wonder how well our clothes look on us as we lie across the bathroom floor next to a pool of vomit that missed the loo. Next print ad, Cesare Paciotti?
While it might be fun to watch and video tape your roommate's hot girlfriend strip down to her underwear, we're not sure it would be equally as enjoyable to watch and video tape your roommate strip down to his underwear and make out with his girlfriend while you watch. Oh wait. Sorry. Some people like that voyeuristic stuff. And, apparently, so does Network2, a destination for episodic web productions not destined or television but for your computer screen. A promotional video, created by Keta Keta, illustrates exactly what we're talking about.
Let's have some fun. Perhaps you've seen the recent YouTube campaign for the book Punk Marketing, in which a model, Cleo, stips while reading excerpts form the book. Yea, yea. We know the striptease is nothing new but we haven't seen it used this way before. Now, a second model, Anna, has been added to the mix and we're curious which one you like better so we're going to host a fun little poll.
You can read about the campaign's history here, here and here. You can view the three Cleo videos here, here and here. And you can view the Anna video here.
After you've "educated" yourself, take our quick poll here and let us know what you think. We'll report back the results.
Gratuitous sex sell alert! Now you can't say we didn't warn you. Apparently hot girls and erections are now the method of choice for financial services recruitment. It seems a position with Optiver allows one to have a successful, rewarding career in financial services without burning out or losing one's lust for life. One of these two men on the park bench who watch the ubiquitous hottie prance by in this ad has, as clearly illustrated, not lost his ability to raise the bar.