Lavazza Grinds Beans the Way We Like It

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Apparently Italy, Adrants and the dependable folk at Caffeine Marketing share a palate when it comes to coffee. Here's a coffee campaign that draws our attention in a way no Folger's ad ever could. Copy reads, "Italy's favorite coffee."

For Lavazza of Italy, ad photographer Eryk Fitkau marries the heady effects of raw, unadulterated coffee beans to equally intoxicating raw flesh. We're being sucked into the texture of the ad as we speak. We can almost smell it.

Oh ick. Coffee beans are oily. Romping around in them must be even worse than sand. And the smell! God the smell!

We've been focusing too long. Check out a variation of the ad right here.

by Angela Natividad    Mar-15-07    
Topic: Good, Magazine, Racy



Adrants Poll Winner Anna Strips Again For Marketing Book

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Dare we say watching a woman stripping in a YouTube video is becoming a bore? It may be but since the readers of Adrants voted Anna, the woman who reads from the new book, Punk Marketing, while taking her clothes off to be hotter than Cleo, the other woman who did the same thing for the book, we thought it would be a disservice not to give you more of what you want. So, here she is for a second time; Anna stripping while reading Punk Marketing.

by Steve Hall    Mar-12-07    
Topic: Campaigns, Good, Promotions, Publishing, Racy, Video



No Means Yes, Roofies are Sexy, Says Cesare Paciotti

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Jetpacks points us to this ad for Cesare Paciotti.

A date rape scenario definitely showcases the dress at a good angle. We often wonder how well our clothes look on us as we lie across the bathroom floor next to a pool of vomit that missed the loo. Next print ad, Cesare Paciotti?

by Angela Natividad    Mar- 8-07    
Topic: Brands, Magazine, Racy



Kinky Voyeurism Promotes Episodic Web Video Site

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While it might be fun to watch and video tape your roommate's hot girlfriend strip down to her underwear, we're not sure it would be equally as enjoyable to watch and video tape your roommate strip down to his underwear and make out with his girlfriend while you watch. Oh wait. Sorry. Some people like that voyeuristic stuff. And, apparently, so does Network2, a destination for episodic web productions not destined or television but for your computer screen. A promotional video, created by Keta Keta, illustrates exactly what we're talking about.

by Steve Hall    Mar- 7-07    
Topic: Online, Racy, Video



Book Promotion Strip Videos Beget Stripper Preference Poll

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Let's have some fun. Perhaps you've seen the recent YouTube campaign for the book Punk Marketing, in which a model, Cleo, stips while reading excerpts form the book. Yea, yea. We know the striptease is nothing new but we haven't seen it used this way before. Now, a second model, Anna, has been added to the mix and we're curious which one you like better so we're going to host a fun little poll.

You can read about the campaign's history here, here and here. You can view the three Cleo videos here, here and here. And you can view the Anna video here.

After you've "educated" yourself, take our quick poll here and let us know what you think. We'll report back the results.

by Steve Hall    Mar- 5-07    
Topic: Online, Racy, Video



Career in Financial Services Helps Keep It Up

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Gratuitous sex sell alert! Now you can't say we didn't warn you. Apparently hot girls and erections are now the method of choice for financial services recruitment. It seems a position with Optiver allows one to have a successful, rewarding career in financial services without burning out or losing one's lust for life. One of these two men on the park bench who watch the ubiquitous hottie prance by in this ad has, as clearly illustrated, not lost his ability to raise the bar.

by Steve Hall    Mar- 1-07    
Topic: Commercials, Good, Racy



Friendly's Restaurant Offers Free Happy Ending

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In the pantheon of unintended hilarious road signage comes this image from Adrants reader Andy Malis who passed by a Maryland Friendly's on his way to work and simply had to turn around and capture the image for us. Family friendly Friendly's is now providing its patrons free sexual satisfaction as long as they buy five new sandwiches. We think this sign will be coming down soon.

by Steve Hall    Feb-28-07    
Topic: Bad, Outdoor, Racy, Strange



Spicy Buffalo: It's Not Paris Hilton But It's just As Hot

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Hardee's and Carl's Jr. are up to their spicy hotness again. If you remember, this is the restaurant chain that had Paris Hilton slather herself all over a Bently while eating a giant hamburger. Now, with help from Spacedog Interactive, the chain has enlisted the services of another delicious-looking (hey, we're talking about food here so we can use the word delicious if we want!) blond named Ashley Hartman who takes center stage on the company's Spicy Buffalo site and alluringly frolics about for your pleasure. It's all to promote the chain's new Buffalo Chicken Sandwich.

On the site, you'll find a description of the sandwich, a history of Frank's Red Hot Sauce, a behind the scenes look at the commercial shoot and, of course, the spots themselves. The best line in the commercials: Good thing chickens have big breasts. Yes, the entire thing is laced with double entendres and we love everyone of them. Bring on the cause groups!

by Steve Hall    Feb-28-07    
Topic: Good, Online, Racy, Video, Viral



Punk Marketing Returns with Bathing Cleo

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Those Punk Marketing guys really know how to capture attention. In a surprise hijack of our ADHD-afflicted mental states, a bathing Cleo appears for the sultry third installment of the book's twisted "storytime with a stripper" effort. And while arguably more chaste, we like it way better than PETA's striptease state of the union.

"Business people must rise up and take back subtlety," Cleo purrs as she toys with a bar of soap. Interesting point. And we're appalled that we sat through all 4.5 minutes of it. If this is indeed the best way to capture an antsy websurfer's attention, how best to capture a reader's? Does the book come with illustrations?

Catch the first and second vids here.

by Angela Natividad    Feb-27-07    
Topic: Online, Promotions, Publishing, Racy, Video



Perfect Orgasm Not Allowed in Seattle

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Pity the poor female who, according to the Seattle Times, isn't allowed to pursue the perfect orgasm recently offered by British Columbia's Victoria in its tourism campaign. The city recently submitted an ad with the headline, "Your Search for the Perfect Orgasm is Over," to the Seattle Times' Northwest Life Sunday magazine but the ad was deemed too racy. Ultimately the ad did run but with the much blander headline, "Your lust for fine fare can now be satisfied." The ad is part of a Trapeze Communications-created campaign which created the campaign's theme, "Victoria, B.C, Full of Life."

Come on America! You know need all the relaxation we can get. Let Canada offer up it's fun for all of us to experience.

by Steve Hall    Feb-23-07    
Topic: Magazine, Newspaper, Policy, Racy










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