Marissa Miller Attempts to Sex Up Buick Enclave


Sports Illustrated model Marissa Miller has been tapped by Buick to lend a bit of sexiness to its Enclave. This behind the scenes look at the creation of the commercial gives us a glance at what Buick is going for. It's all about the distracting qualities of beauty. Although, if the commercial is to be taken literally, the Enclave is destined to cause disaster wherever it is seen.

What we love most about this behind the scenes look is the ceaseless verbal analogies the ad's creators spew likening the hotness of Miller to the hotness of the car. Of course their comments are politely couched and devoid of any tongue wagging that might normally coincide with the description of a supermodel.

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by Steve Hall    May-10-12    
Topic: Brands, Campaigns, Celebrity, Commercials, Racy

Women's Privates 'Locked,' Dior Meets Depeche Mode


- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.

- The top 100 digital marketing-related boards on Pinterest.

- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.

- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.

- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.

- The Swedish Armed Forces looked for locking a guy in a box. Interesting story.

by Steve Hall    May- 7-12    
Topic: Brands, Celebrity, Games, Guerilla, Racy, Social

Dear Ladies, Does Bar Refaeli Make You Mad?


Here's a question for the ladies. Does watching Bar Refaeli frolic and writhe atop her bed, recline in a bathtub and not smoke a cigar make you want to run out and buy underwear for your man? Or does it just make your boyfriend horny and beg for a quickie?

Or does it just make you feel self-conscious about your own less-than-perfect body and want to hurl things at your computer screen in protest over the abject frustration of watching Bar Refaeli's perfection slap you in the face?

And yes, we do know this is an ad for men's underwear. But the question to the ladies still stands because the answer men would give is a forgone conclusion.

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by Steve Hall    May- 7-12    
Topic: Racy

Megan Fox Shows Some Leg For Sharper Image


Clad in thigh high stockings, lacy black lingerie and a form fitting white shirt, Megan Fox seductively peers out at us in a convincingly inviting manner that leads one to believe she'd have no problem at all if we crawled across the bed and slid our fingertips up her exposed thigh while leaning in to...oh wait...sorry....this is an advertising article. Sorry, thought I was filing my Playboy piece for a second there.

Anyway, back to the ad. Yes, this is an ad. For Sharper Image. We're not sure it's going to convince anyone to actually shop Sharper Image. More likely, it's going to cause quite a few guys...and close their eyes and fantasize what it would be like to lay in that bed with Megan and...oh wait...still an advertising article. Must. Stop. Now.

by Steve Hall    May- 5-12    
Topic: Celebrity, Racy

Frolicking Beach Hotties Sell Tires


This is perhaps the oddest tire commercial we have ever seen. After all, we're talking about tires here and all every tire commercial focuses on is what the tire is made of, how great it grips the road and how affordable it is. It's basic price and item type stuff.

So when we stumbled upon this Kumho Tire commercial over at Who Is That Hot Ad Girl, our first thought was, "Wait, hot girls in a tire commercial? When does that ever happen?"

The ad focuses on a group of finds out having fun at the beach while a droll voiceover intones things about friends, love, life and...the weather before ending with an excitable "Let's go!"

Odd. But, hey, who really wants to see yet another same 'ol tire commercial when you can watch hot girls frolic on the beach?

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by Steve Hall    May- 1-12    
Topic: Commercials, Racy, Strange

Hot Girl, Fat Guy Deliver Mixed Message For Hook Up Site


Well here's an interesting approach to promoting a hook up site. Established Men, a site that "connects ambitious and attractive girls with successful and generous benefactors to fulfill their lifestyle needs," is out with a billboard campaign. This one, spotted in Boston by an Adrants readers, has a bit of a twisted message.

The billboard carries the headline, "When your daughter asks you why she has to study for her her this picture" alongside an image of a young, fit woman with her arms around an older, far-less-than-fit man.

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by Steve Hall    Apr-30-12    
Topic: Outdoor, Racy, Strange

Underwear-Clad Hotties Make Bike Deliveries For Boston Restaurant


Yesterday Boston-based Ole Restaurant kicked off its new bike delivery service by sending out one hot guy and one hot girl dressed only in their underwear to make surprise deliveries to startled Bostonians. Smartly, the company made its deliveries to media outlets in the city with the obvious purpose of scoring some publicity.

Note to videographer: If you're going to shoot a three minute video of barely dressed hotties, the least you could do is get a few good gratuitous shots of the pair. Way too much quick cutting here.

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by Steve Hall    Apr-27-12    
Topic: Guerilla, Promotions, Racy

Prostitute Flash Mob Calls Attention to Human Trafficking


Stop the Traffic, an international organization that fights human trafficking is out with a flash mob-style guerrilla effort created by Duval Guillaume and produced by monodot. In Amsterdam's red light district "prostitutes" can be seen breaking into dance. When the dance ends, a projected message reads, "Every year thousands of women are promised a dance career in Western Europe. Sadly, they und up here." Not exactly what the crowd was expecting but a powerful message none the less.

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by Steve Hall    Apr-25-12    
Topic: Cause, Racy, Video

Only in Agency Provocateur Ads Do Lingerie-Clad Hotties Tackle Robbers


Um, like, yea. This would totally happen. Maybe in the Penthouse Forum section (does that still even exist?) but certainly not in your real life. Likely, you'd get some sweaty pig with too much body hair and a beer gut chasing you in tighty whities than some hot chick whose dress happens to rip off revealing her super hot lingerie.

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by Steve Hall    Apr-24-12    
Topic: Racy

Fast Driving, Not Sweaty Cleavage, Gets Ad Banned


Well here's a first. An Australian Suziki Swift Sport ad was banned not because it showed some hot chick's sweaty cleavage but because...wait for promoted "reckless or unsafe driving." Really? How...oddly logical.

The ad in question has a couple racing through a parking garage in the Suzuki. Apparently, the car is so hot, it causes the fire sprinklers to go off and, of course, allow for a gratuitous shot of sweaty boob cleavage.

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by Steve Hall    Apr-19-12    
Topic: Commercials, Policy, Racy

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