Slapping down the UK's Advertising Standards Authority which didn't like a recent ad Ryanair ran in three newspaper which featured an image of a model in a school girl outfit with the copy, "Hottest. back to School Fares," Ryanair head of communications Peter Sherrard said, "This isn't advertising regulation, it is simply censorship. This bunch of unelected self-appointed dimwits are clearly incapable of fairly and impartially ruling on advertising."
Sherrard went on to site the common practice of British newspapers which feature topless women within their pages on a regular basis and stated the airline would not withdraw the ad as requested by the ASA which received 13 complaints.
Playboy has collected a treasure trove of sexy commercial and ranked the top 21 in it's February 2008 issue. The 21 finalists are ranked in the printed magazine but online they are still open for voting. Believe it or not, we don't read Playboy but AdFreak's Tim Nudd does and he shares some of the rankings.
So here's an intriguing campaign for you transparency lovers. Strawberry Frog crafted a website for Brazilian lingerie company Universo Intimo, filled it with images of impossibly hot models...then added a blog on which a woman writes about how young girls can be demoralizing and create impossible to achieve expectations.Um, nice but huh?
So when did it become a rule that it's OK (or not R rated at least) to show a woman's breasts as long as the nipple area is covered? Apparently everyone loves the rule because there's thousands of videos on YouTube (which don't like nudity) and Flickr (which can't get enough nudity) with women barring their entire upper body except for that apparently R rated area known as the nipple and the areolae.
Now it seems, at least in Mexico, it's OK to show women in ads minus nipples and areolae as illustrated by this Mia seamless lingerie ad Copyranter so kindly shares with us. Sadly, so as not to offend the faint at heart, we've cropped the thumbnail accompanying this piece. If you can to see some really strange looking n ipple-less breasts, click here for the debatably NSFW image.
While this scenario is, at best, a bit of a stretch, the commercial in which the scenario plays out does a pretty good job commanding one's attention as one wonders just why the hell we are watching a guy shave his pubes. As the scenario progresses, the camera pans off the guy and to the right where...well...this is one of those commercial you just have to watch to fully appreciate.
Oh ha, ha, ha. We get it. How could we not? Why don't you just get a toilet plunger and shove your witty little double entendre down our throat to make sure we really, really understood the oh-so-witty joke you were trying to make. Come on. Our mouth is wide open and ready to receive your sorry ass creativity.
Oh, sorry, you want to know what we're talking about? But, come on, we always have so much fun when we switch into trash mode. Can't we go on just a little bit longer? OK, OK, we'll tell you. The creator of this commercial for language learner Berlitz thought some sledge hammer-style visual paronomasia (look it up) would be the best way to show people how Berlitz can make a huge (did we say huge?) change in your foreign language speaking skills. We humbly submit that we get your point, Berlitz.
In the customs line at Heathrow we saw this leggy ad reading "I love Italian shoes."
And then we blinked. What's that logo in the upper left-hand corner? Is that a wide-open, heart-shaped pair of legs? Then we understood. If crotch shots keep Britney in the public eye, why not use the same method to promote the quality of Italian footwear?
The logo and ads are brought to you by ANCI, the National Association of Italian Footwear Manufacturers. The ad we saw (and hastily snapped for posterity) goes on to say, "The words 'Made in Italy' are a guarantee of fine Italian-crafted shoes."
Who are we to say a quality product can't open wide every once in awhile?
OK, OK OK! We don't usually highlight spec ads but because no less than nine people have sent us this video, we guess there must be some kind of demand for it so here it it. Believe it or not, we've grown tired of Wonderbra's wacky efforts at advertising its supportive devices but it seems many have not including the creators of this wannabe ad.
The "ad" uses the age-old visual trick of the revolving spiral that, when stared into for a while, can make the following image appear to move as well. In this case, it's a pair of bra-clad breasts which seem to continuously get bigger. Yet another witty representation of the apparently magical breast enlarging qualities on Wonderbra.
Wow. Could this potentially sexy ad be any less sexy and more pedestrian that it is? To promote its full body blow dryer, Triton created a video featuring a nude model in her bathroom taking a shower and then drying off. While all this imagery is happening (nude and possibly NSFW), an announcer drones on about how the product saves on towel usage, doesn't spread germs, makes for less laundry, reduces harmful humidity, warms you on a cold winter morning and makes drying the kids and pets fun.
Hmm, apparently every ad doesn't have to be innuendo-laden and over the top objectifying of women to actually convey a commercial message. Who knew?
When the vanity that is Hair Club for Men Hooks up with the vanity that is Playboy, it's clear we've entered a new chapter in the book of cultural vanity. When otherwise perfectly good looking but folically challenged men are paired with perfectly airbrushed (oh wait. that's so 70's. Photoshopped) Playboy Playmates, well, you have an online game, of course. Yes, really. After all, it's likely the only time you'll see a balding guy with a hot chic.
The game, Photo Hunt was created by Cowboy, an agency George Parker recently riffed asking, "Cowboy!!! Fucking Cowboy!!! They have to be kidding, right?"