Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign

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Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson's work for the brand's 2012 campaign came under fire for degrading women.

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by Steve Hall    Jan- 3-13    
Topic: Brands, Campaigns, Racy, Strange



The 30 Sexiest Ads of 2012

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During the holidays the serious business of advertising is a bit slow. Most of you are visiting relatives, drinking egg nog and eating ham. And probably looking for something a bit more interesting than a fourth viewing of National Lampoon's Christmas Vacation. So it's the perfect time to bring you a round up of the year's sexiest advertising.

Yea, we know. In the grand scheme of things, it's not really that important. But it is fun. And if there's any time of the year when you have bit of extra time to have fun, it's during the holidays.

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If you are working, your boss is relaxing in the Caribbean and your clients are off skiing in Europe so you have you have nothing better to do than pass the time reading this sort of silliness on Adrants.

So here we go. In no particular order, here are the 30 (or so) sexiest ads of 2012.

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by Steve Hall    Jan- 2-13    
Topic: Racy



Can A Condom Contain A Mayan Eruption?

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As we hurtle towards Friday, December 21, the day the earth will supposedly end, everyone's having a little bit of fun. From Toyo Tires to T.G.I. Friday's to Stone Brewing to JELL-O, everyone's getting in on the fun. Including Durex Condoms.

If you think about it, a condom brand aligns quite well with portent of Friday's events which, no doubt, will include uncontrolled eruptions, explosions, bangs and other generally messy activity. Sort of like another kind of eruption which, at times, can, indeed, be explosive, uncontrolled and, yes, quite messy.

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by Steve Hall    Dec-19-12    
Topic: Racy, Strange



Awkwardly Sexy, Christmas-Themed Ad Pimps Funeral Parlor

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OK so we've all seen those cheesy car dealer commercials filled with ridiculous inanities and horrific production values, right? But how about funeral parlor commercials? If you ever do see them they're usually somber and dignified. Well, not so with Funeraria Lopez which, though not necessarily undignified, is certainly filled with cheese.

In the ad, we see the funeral owner, his staff or family, Santa and two hotties clad in sexy Santa costumes, one of whom can be seen lounging in a coffin.

Weird. Just weird.

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by Steve Hall    Dec-18-12    
Topic: Racy, Strange



Disney-Like Soundtrack + Bikini-Clad Model = Fruit Drink Ad

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With a soundtrack that plays very much like a tune from the latest Disney pop star, this work from Israeli agency Reuveni Pridan IPG for fruit drink Yafora Tavori is all fun and frivolity...complete with a red-headed beauty in a bikini swimming with fish.

And somehow the notion of fish and salt water connotes a fruit drink that actually tastes good.

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by Steve Hall    Dec-17-12    
Topic: Commercials, Racy



Bar Rafaeli Does Santa Claus Striptease For Lingerie Brand

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In a new commercial for underwear brand Under.me, Bar Rafaeli struts through New York City in a Santa Claus outfit before returning to her apartment and slowly stripping to reveal her Under.me undergarments.

Shot in black and white, the ad promotes the brand's 20 percent off Christmas sale.

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by Steve Hall    Dec-14-12    
Topic: Celebrity, Commercials, Racy



Victoria's Secret Models Attempt to Sing 'Deck the Halls'

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We're sure Candace Swanepoel, Miranda Kerr, Doutzen Kroes (gotta love that name), Alessandra Ambrosio, Lily Aldrige, Lindsay Ellison and Erin Heatherton are all perfectly lovely women. As are, it would seem, all of the Victoria's Secret models. But when we view them in this cringe-worthy Christmas ad attempting to sing Deck the Halls, we want to poke holes in our ears just to stop the pain.

Yea, sure. It's fun to show hot women try to sing Christmas carols. Especially when they're all dolled up in holiday-themed hottie-wear. Hell, it's fun to show hot women doing nothing at all. But. Please. Make. It. Stop.

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by Steve Hall    Dec-13-12    
Topic: Racy, Strange, Video



Flower Porn Promotes Russian Beer

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Ever since Russia became, well, whatever it has become after its communist days, the country's ad industry has been obsessed with sex. Even more to than the French, GoDaddy and Carl's Jr.

To promote Redd beer, Artery VFX helped created a commercial that, well, let's be blunt, is flower porn. Instead of humans writing and moaning in ecstasy while the camera films things going in and out of other things, this piece of work focuses on flowers doing it...explosively.

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by Steve Hall    Dec-12-12    
Topic: Racy



Fiat Girl Catrinel Menghia Gets Topless For Fiat 500 Abarth Cabrio

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We were first introduced to Catrinel Menghia in November 2011 when she appeared in a Fiat ad that would ultimately air in the 2012 Super Bowl. At the time, Menghia was simply known as The Fiat Girl, that hot woman who made a man dumbfounded with her beauty. What a difference a year makes. Famous in all parts of the world now, Menghia continues her work for Fiat.

This time around, she appears topless, thanks to a scorpion, to tout the topless Fiat 500 Abarth Cabrio. As the camera slowly slide its way up her legs, over her butt and across her back, a scorpion works its way up to the back of her bikini top and, as the voiceover says, "small, wicked and now...topless," yes, clips her bikini strap so she, too, becomes topless. What a witty analogy. Never seen that one before.

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by Steve Hall    Dec-10-12    
Topic: Racy



The Weirdest Toothpaste Commercial You Will Ever See

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This is a really, really, really weird commercial. It's for toothpaste but you'd never know that when you first watch it or without having first seen the video's title. In what is likely NSFW (though no nudity), a man and a woman return home from an evening out and proceed to go at each other as if neither of them have had sex in over a year. The intensity builds, the passion mounts and...well...just watch it all the way to the end.

It's the furthest thing from a P&G commercial you'll ever see.

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by Steve Hall    Dec- 6-12    
Topic: Racy







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