Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.
The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand's shift away from a straight sex-sells approach to one that includes aspects of the brand's actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.
As you may have realized, we're somewhat partial to the sex-sells approach to advertising here at Adrants. That said, there are limits and there are matters of taste. Writing on Venture Beat, Jolie O'Dell brings to our attention a promotional email she was sent by voice-control company Voco touting their booth at next week's CES in Las Vegas.
Next to a pair of disembodied legs, the ad urges the reader to "Play with my V-Spot. Another image of a woman's red-lipped open mouth carries the headline, "Because oral is better."
Created by Dirk Marketing, the ads shamelessly tie the the product to a woman's vagina and the act of giving a blow job. O'Dell, a classy and refined woman if ever there was one - something you immediately realize once you meet her - eloquently castigates Voco for it's seemingly out of touch approach to marketing.
Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."
So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.
See? Staying fit dertainly does have its benefits, right?
Richardson's work for the brand's 2012 campaign came under fire for degrading women.
During the holidays the serious business of advertising is a bit slow. Most of you are visiting relatives, drinking egg nog and eating ham. And probably looking for something a bit more interesting than a fourth viewing of National Lampoon's Christmas Vacation. So it's the perfect time to bring you a round up of the year's sexiest advertising.
Yea, we know. In the grand scheme of things, it's not really that important. But it is fun. And if there's any time of the year when you have bit of extra time to have fun, it's during the holidays.
If you are working, your boss is relaxing in the Caribbean and your clients are off skiing in Europe so you have you have nothing better to do than pass the time reading this sort of silliness on Adrants.
So here we go. In no particular order, here are the 30 (or so) sexiest ads of 2012.
As we hurtle towards Friday, December 21, the day the earth will supposedly end, everyone's having a little bit of fun. From Toyo Tires to T.G.I. Friday's to Stone Brewing to JELL-O, everyone's getting in on the fun. Including Durex Condoms.
If you think about it, a condom brand aligns quite well with portent of Friday's events which, no doubt, will include uncontrolled eruptions, explosions, bangs and other generally messy activity. Sort of like another kind of eruption which, at times, can, indeed, be explosive, uncontrolled and, yes, quite messy.
OK so we've all seen those cheesy car dealer commercials filled with ridiculous inanities and horrific production values, right? But how about funeral parlor commercials? If you ever do see them they're usually somber and dignified. Well, not so with Funeraria Lopez which, though not necessarily undignified, is certainly filled with cheese.
In the ad, we see the funeral owner, his staff or family, Santa and two hotties clad in sexy Santa costumes, one of whom can be seen lounging in a coffin.
Weird. Just weird.
With a soundtrack that plays very much like a tune from the latest Disney pop star, this work from Israeli agency Reuveni Pridan IPG for fruit drink Yafora Tavori is all fun and frivolity...complete with a red-headed beauty in a bikini swimming with fish.
And somehow the notion of fish and salt water connotes a fruit drink that actually tastes good.
In a new commercial for underwear brand Under.me, Bar Rafaeli struts through New York City in a Santa Claus outfit before returning to her apartment and slowly stripping to reveal her Under.me undergarments.
Shot in black and white, the ad promotes the brand's 20 percent off Christmas sale.
We're sure Candace Swanepoel, Miranda Kerr, Doutzen Kroes (gotta love that name), Alessandra Ambrosio, Lily Aldrige, Lindsay Ellison and Erin Heatherton are all perfectly lovely women. As are, it would seem, all of the Victoria's Secret models. But when we view them in this cringe-worthy Christmas ad attempting to sing Deck the Halls, we want to poke holes in our ears just to stop the pain.
Yea, sure. It's fun to show hot women try to sing Christmas carols. Especially when they're all dolled up in holiday-themed hottie-wear. Hell, it's fun to show hot women doing nothing at all. But. Please. Make. It. Stop.
Ever since Russia became, well, whatever it has become after its communist days, the country's ad industry has been obsessed with sex. Even more to than the French, GoDaddy and Carl's Jr.
To promote Redd beer, Artery VFX helped created a commercial that, well, let's be blunt, is flower porn. Instead of humans writing and moaning in ecstasy while the camera films things going in and out of other things, this piece of work focuses on flowers doing it...explosively.