Real-Time Marketing? How About Real-Time Sexy?


All this talk about real-time marketing, inappropriate tweets and Tiger Woods has us in serious need of a relaxing diversion. Well thanks to Victoria's Secret answering the question, "What is sexy?", with a bunch of lingerie-clad models prancing about, we have our diversion. Enjoy.

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by Steve Hall    Mar-27-13    
Topic: Racy

Blush Lingerie Supports Pussy Riot With Lingerie Stunt


In support of Pussy Riot band members who were arrested and sent to prison last year for protesting against Vladimir Putin on the alter of a Moscow cathedral, Bush Lingerie is out with an ad which features a lingerie-clad woman prancing through the streets of Russia.

The effort aims to raise $2,500 for one month of care for the band members.

Some will say, it's a valiant effort. Others will say it's just a brand leveraging a political issue for its own gain. We say it's a woman prancing around in her lingerie. Relax and enjoy.

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by Steve Hall    Mar-25-13    
Topic: Racy

Ford in Hot Water Over Ads Featuring Bound, Gagged, Barely Dressed Hotties


An ad campaign created by an Indian agency for Ford has come under fire for its creative approach. Three ads, which tout the brand's Indian-made Ford Figo, feature cartoon characatures of women (and men) bound and gagged in the vehicle's trunk.

Ford has issued an apology which, in part, reads, "We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency."

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by Steve Hall    Mar-25-13    
Topic: Brands, Policy, Racy

'Jaws'-Like Danger Threatens Bikini-Clad Bather


Here's an interesting approach that calls attention to skin cancer prevention. Of course, it's flawed because the sun can reach you even when you are in the water. Anyway, in this Peruvian ad, we see a bikini-clad lady make her way into the water. She is accompanied by the theme from Jaws. We here the theme song until she dips under water signaling the danger is over. That, of course, is the flaw but we get what the creators intended. Cover up. Keep yourself shielded from the sun's harmful rays.

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by Steve Hall    Mar- 6-13    
Topic: Cause, Racy

Does Parking Your Car Give You an Orgasm?


Apparently, parking a car can be much like having sex. At least according to this TMW-created ad for Durex Ulta Thins condoms. The ad is entitled Intensely Close which, of course, is a rif on just how close you can get to your partner because the condom is so thin. Of course, nothing gets you closer than a vasectomy!

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by Steve Hall    Feb-21-13    
Topic: Commercials, Racy

Valege Lingerie Helps Two Boobs Find Each Other


It's all about proper cleavage, right? Just the right amount of inward and upward push to form that perfect crevice of delight every woman wants to have and every man wants to dive into. Well now thanks to Valege Lingerie, two boobs will never again suffer from being apart from one another.

Created by Paris-based Marcel, these three ads are, perhaps, the wittiest bra ads we've seen in some time. Cartoonish in nature, they avoid the in-your-face sexualization of Wonderbra and the impossible-to-achieve beauty approach of Victoria's Secret. Just two boobs trying to get together. And every woman can relate to that.

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by Steve Hall    Feb-19-13    
Topic: Racy

Sports Illustrated Teases Swimsuit Issue


As if the Sports Illustrated Swimsuit Issue actually needs any promotion. But that didin't stop the brand from putting one out to support its week-long push to get everyone to clamor for its cleavage collection as if humans were a species that can't get through one day without fantasizing about having sex with Kate Upton. Oh wait.

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by Steve Hall    Feb-13-13    
Topic: Racy

Percussionist Slaps Four Thong-Clad Asses


Here's one of the more unique methods a musician can use to call attention to his band. Percussionist Jorge Perez, member of the musical group Patax, can be seen in this video having his way, musically speaking, with four woman who have offered up their thong-clad asses for Jorge to, well, slap as he sees fit.

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by Steve Hall    Feb-12-13    
Topic: Racy, Strange

Jennifer Love Hewitt Struts Curves in 'Client List' Promo


Remember all the uproar last year surrounding the exposure of Jennifer Love Hewitt's cavernous cleavage in ads for Lifetime's The Client List? Well, that will pale in comparison to the promotion the network is out with for the sophomore season of the series in which Hewitt "services" customers at a massage parlor called The Rub.

In the promotion, the curvaceous Hewitt can be seen seductively displaying her smoking hotness while wearing not much more than her underwear.

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by Steve Hall    Feb- 8-13    
Topic: Celebrity, Racy

Nina Agdal Serves Up Sexy Super Bowl Delight For Carl's Jr.


While watching the Super Bowl back in the day, we could expect several brands to serve up a delicious selection of scantily-clad women hocking beer, domain registration, energy drinks, lingerie and even water. Today, relatively few brands play the sex-sells card any more but thanks to Carl's Jr., the approach isn't quite dead.

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by Steve Hall    Feb- 3-13    
Topic: Celebrity, Racy, Super Bowl 2013

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