Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."
Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.
Courtesy of UK viral game maker TAMBA Internet, The Gadget Show's Suzi Perry now has her own game called Suzi Says. To play, you have to grab the items she tells you to. Sounds easy? It's not. But it really doesn't matter how well you play because after the game, you are treated to a video of Suzi undressing while a Nokia N95 strategically covers the NSFW parts.
What's this promoting? Um. Sorry, We have no idea. We are easily distracted.
Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.
While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.
Lingerie company La Senza has chosen Sports Illustrated cover girl and Czech supermodel Petra Nemcova for its new spokesmodel for a soon to be launched ad campaign. Nemcova will replace the decidedly more curvaceous Gemma Atkinson who appeared in the brand's campaign for the past six months.
Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.
Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?
Delivered with nary a wink, Reuters' Ian Sloan provides news coverage of Japan's Triumph-sponsored Show Me Your Sloggi Contest. Sloan's dry statement, "consumer priorities are shifting to different assets," leads to a woman explaining how everything has been done to breasts to make them more attractive and noticeable, interests are now shifting to women's backsides.
Triumph and Sloggi are well know for their cheekishly exploitive (did we just say that?) tactics for moving lingerie off the shelves. From No Smoking bras to Sloggi's pole dancers to Tiger bras to Sloggi's endless collection of stunts, the two companies are, for sure, fixated with the female ass.
Though very far from the likes of true ass queen, Vida Guerra, Kaho Watanabe is doing her best to uphold Japan's bottom line.
It's about time. Most every campaign that calls attention to breast cancer features some colored ribbon or some celebrity lamely attempting to soften you up so you'll make a donation. Why? Why? Why? It's boring. Why not offer women (the ones affected by this disease) what they really want; stunningly hot, six packed guys in near nude poses offering themselves up as fantasy fodder. It might even be enough to make that next chemo session pass a little quicker.
Well, that's what The McGratch Foundation's Naked for a Cause did for its 2008 calendar. It enlisted the help of 26 NRL and AFL Australian footballers to strip down and offer up their chiseled bodies for all to admire. Who can complain with that? We have our Double Standard-equipped saber to debate anyone who does.
We're told by Joy Martinez the guy in this video works (worked?) at MediaVest, reached an "I'm mad as hell and I'm not gonna take it anymore" moment" and decided to run around Times Square naked. This is what our business does to people?
You know you've got a winning YouTube video campaign when you have guys leaving comments like, "I want to see her doing you from behind" and "I confess I just busted a nut." And so continues the travails of Amy, the big breasted cheerleader for The Comebacks who has recruited her near equally big breasted friend, Cindy, to help call attention to the movie by having...a locker room catfight. Maybe it's just us but we have a feeling this video promotion is going to be far more popular than the movie itself. Then again, who thought American Pie would amount to much?
- Wendy's get all high and mighty with it's new Saatchi & Saatchi-created online promotion for its Hot Juicy Burger!
- We all thought those VW Crash ads were pretty good. Not so much anymore though after seeing this crashtastic ballet-style ad for Renault.
- Dove follows up its Evolution commercial with an equally powerful one called Onslaught in which an innocent girl is pummeled with adult imagery.
- And this week we got even more big boobs from our big boobed Cheerleader friend, Amy, who's doing her best to promote the movie The Comebacks.
- Dutch agency TBWANeboko did a very nice illustration-style campaign for TomTom's Mapshare.
- Leo Burnett grew a a lettuce garden on a billboard in Chicago to promote McDonald's fresh salads. Beautiful.
- Sony unleashed its third Fallon-created commercial. Called Play-Doh, a bunch of bunnies are animated around the streets of New York. Too bad the idea was stolen from an artist.