Zune Ad Blows. Literally. OK, Figuratively But Still

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We know Microsoft wants us all to think its new Zune MP3 player is the MP3's answer to social networking what with its questionably easy method of song sharing and such . What we didn't know was just how social the staid monolith would get in order to convey its apparently very friendly social skills. Look at this banner ad for Zune found on Metacritic and ask yourself exactly what this particular sort of social activity has do to with song sharing. And before all you conservative types jump out of your seat and scream "Adrants goes for cheap salaciousness again!", ask yourself why Microsoft or the art director behind this creation cold not have chosen from 3 million other shots of a woman making love to a microphone before choosing this image which alludes to an entirely different kind of love making. Click the image to increase the size of the love making.

by Steve Hall    Jan-23-07    
Topic: Brands, Online, Racy, Strange



Two Hotties Capture Dude in Hotel Room For Webcam Action

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When someone sends us something they describe as "sexy and juicy," our attention perks up. So off we shot over to the Diesel site where, beginning today and running through Friday, two girls in their underwear are holding a guy, a Diesel sales rep, hostage webcam-style on a bed in a hotel room. The set up has five camera angles to choose from and the ability to chat with the two girls. Though intriguing, as with most live webcam set ups, the quality is bad and video and audio continuously cut in and out. That's no way to enjoy hotties of either sex. Perhaps they'll get it right after a while. OK, now it's working fine. Aside from pure tantalization, we're not quite sure how this is going to sell any product for the company. Oh wait. This is advertising. It's not suppose to sell. It's suppose to amuse. Our bad.

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by Steve Hall    Jan-22-07    
Topic: Brands, Good, Online, Racy, Video



Adrants Loses Touch, Features Bulging Bikini Six Months Late

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MIT Advertising Lab writes "Can't believe I beat Adrants to a post with a semi-naked woman peddling a product, but here it is." Unfortunately, we are both six months late featuring the bikini-clad Carmen Elektra whose bulging breasts far exceed the capabilities of her cherry designed top while she poses with a bottle of Coke. What does this have to do with advertising? Absolutely nothing other than to combat the dearth of featured flesh here on Adrants. Drool more here. Letters of complaint can be addressed to toomuchsalaciousfleshonadrantsthatbelittleswomen@adrants.com.

by Steve Hall    Jan-19-07    
Topic: Brands, Celebrity, Racy



Characters Go Buggy in Sex Tape-Turned-PSA

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Brazilians can keep things hot. YouTube was recently shut down in Brazil after model Daniela Cicarelli won an injunction against them for perpetuating a video of her and a boyfriend having sex on the beach.

Why do celebrities act confounded after getting caught having sex in public? Let's just make it a rule of thumb that, famous or not, public sex conceives sex tapes. We've accepted it. Why can't they?

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by Angela Natividad    Jan-17-07    
Topic: Celebrity, Good, Online, Racy, Video



Bush Screws Country in Raunchy Guerilla Effort

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Turning a serious topic into a matter of farce is a great way to keep things relevant. Better still is the marriage of farce and sex, especially when it comes to politics.

It's not really clear who's behind this viral about a couple that decides to roleplay as Bush and The Country, but it's funny in a sadistic way to watch the one have a go at the other with pillow-talk like, "I'm gonna get you involved in a unjustified war in Iraq - with no exit strategy!" as the notched shouts, "Don't pull out, don't pull out!"

It's not hard to tell who here is getting screwed. Better still, the roleplay Bush tosses in some saucy grammar like "I'm gonna jeopardate social security - and I'm gonna make millions without healthcares."

We'll see how big of a splash the statement makes with 'net users at large, but you have to commend a group that attempts to turn you on, alter political bearings and make you laugh all at the same time. The words "habeas corpus" were never sexier.

by Angela Natividad    Jan-15-07    
Topic: Online, Racy, Viral



To Combat True.com, Match.com Unleashes the Cleavage

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Over the past few months, Copyranter has been diligently following the ever increasing cup size and revealing cleavage of True.com models who force you to stare at them every time you log into your MySpace page. Now, it seems, stodgy Match.com has had enough and has instructed its creative folks to unleash its own D+ cup cleavage upon us to attract eyeballs just as True.com does.

Copyranter notes the model in the ad is said to be an actual Match.com member (as opposed to True.com's hired models) but also questions the validity of her "Brody100" profile and posits she's a Match.com employee or a "paid plant." Who cares. Cleavage is cleavage after all so we're not going to be picky. What's that saying? "Bigger is better?"

UPDATE: We have been assured by Match.com's PR agency that Brody100 is, indeed, the real deal. She, along with 25 other Match.com members are featured in the company's just launched campaign.

by Steve Hall    Jan- 5-07    
Topic: Creative Commentary, Good, Online, Racy



Hotpants + Cleavage + Wal-Mart Git 'R Done For Country Singer

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If you're into the whole cowboy-up, redneck, git 'r done scene and want to assume Danny Griego's new Wal-Mart Girls single is just a marketing ploy by his record label, Miramonte Records, to get his new album into Wal-Mart, you just might like this music video (does not seem to work with Firefox) featuring the sort of Wal-Mart girls you will certainly never see in an actual Wal-Mart. Except for the ones that dolled themselves up for Playboy. Ad Age couldn't help themselves.

The video aired twice as an ad during last week's Independence Bowl and is said to be a ploy to boost consumer demand at Wal-Mart forcing the overtly conservative retailer to allow hotpants and boobs onto their CD racks. Of course, the record label denies it's a ploy, Wal-Mart has distanced itself but did say it may carry the album if demand warrants.

by Steve Hall    Jan- 3-07    
Topic: Good, Online, Racy, Television, Video



Wrist Slitting Ad Greets Traveling New Year Revelers

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We Matter decided to start the year off right with print ads on BART featuring a girl cutting her wrists for lack of attention.

"How the hell can they wish us a happy 2007 with images like that?" snarled the teenage BART passenger who was forced to stare at it for the whole ride.

Hey, at least we know people look at ads and even take them a little personally. Maybe next year We Matter will glam up the campaign by putting one of those "HAPPY 2007!" party hats on its not-so-optimistic New Year poster children.

Read the copy here. We dig wake-up call ads, especially since cutting is a topic in suburbia that's not much addressed (and should be). That revelers came across the campaign over the threshold of 2007 was just awkward timing.

by Angela Natividad    Jan- 2-07    
Topic: Outdoor, Poster, Racy



Lynx Offers 100 Percent Off Women's Clothing

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You have to love the simplicity of this Lynx promotional email containing the subject line "100% off women's clothing." Upon opening the email, the only this you see is a naked (with the appropriate body parts covered) specimen of female perfection who peers out at you with a look you can only hope to ever see in real life. It's a witty play on words that gives nod to the long-running notion portrayed in past campaigns that wearing Lynx gets you the girl.

by Steve Hall    Dec-22-06    
Topic: Direct, Good, Online, Racy



Julie Mancuso New Lange Girl

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How could we possibly forget? We grew up skiing and still do. We subscribed religiously to Ski and Skiing and Powder when it made its entry. We even owned Lange boots but we only have vague memories of the Lange Girls which graced the pages of Lange ski boot ads for years. Perhaps, the parents tore out the Lange ads before we were able to read the magazines. Perhaps we have a horrible memory. Perhaps we were so infatuated with Jonna Lee we didn't have time for anyone else. Anyway, the Lange Girls are back. Or they never left and we never noticed. Now, though, Lange is using female sports figures rather than models such as U.S. Ski Team member Julia Mancuso who's gracing the current campaign.

by Steve Hall    Dec-22-06    
Topic: Campaigns, Magazine, Racy










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