Bud Light Hangs With Beach Blanket Bimb...Uh...Beauty

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No sooner to we take beer marketers to task for foisting idiotically staged and sexually charged commercials, do we stumble upon these Cannonball Agency-created, Cutters-edited ads for Bud Light's Have Soome Fun With It Campaign. Oh sure, some might say these are just as idiotic and sexually charged as every other beer marketer's work but we'd disagree. There's just something intriguingly different about these ads that different enough to maintain interest. Feel free to disagree because we know some well. But you all know we love a good debate.

by Steve Hall    May-18-07    
Topic: Brands, Campaigns, Commercials, Good, Racy



Nothing Encourages Pursuit of Happiness Like a French PSA

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We do love a good French PSA in the morning.

Shedwa pokes us in the direction of a couple of French AIDS awareness ads admonishing watchers to "live long enough to find happiness. Protect yourself." The message is typical but the ads certainly aren't (unless you're comparing them to this. Aren't the French awesome?).

See both versions below.

o "Baby Baby" (the straight one):


o "Sugar Baby Love" (the gay one):


more »

by Angela Natividad    May-14-07    
Topic: Best, Cause, Commercials, Online, Racy, Television



Playboy Enters Second Life, Geeks Rejoice

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OK, it's a slow news day around here so forgive us if we report the stunning news Playboy is going to set up shop in Second Life. Set to occur in June, details are scarce and Second Life Herald has a lot of questions such as will there be a virtual Mansion? Will the real world bunnies have anything to do with the virtual bunnies? Will there even be virtual bunnies? How many Playboy Bunny avatars will actually be fat, balding, middle aged gamer geeks getting their rocks off while staring at their virtual Bunny? Do tell, Hugh. Inquiring geeks want to know.

by Steve Hall    May-10-07    
Topic: Games, Online, Racy, Social



7 Eleven Helps Adrants Balance Editorial Coverage

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Thank you, 7 Eleven! Finally, we can feature an ad campaign that objectifies men. Rather than scantily clad women, we have scantily clad men vamping for 7 Eleven in Australia to promote the chain's frozen Slurpee. With gleeful abandon, the men in the ads are given the full beefcake treatment and portrayed as poolboy, pole dancer and maid. Contrary to what one might assume, this reverse double standard-ish campaign was not created by a bunch of giggling female creatives sitting around the conference room table but by five guys at Leo Burnett Melbourne...who probably also giggled madly while sitting around the conference room table. This ought to keep us editorially balance for at least another year, don'tcha think?

by Steve Hall    May-10-07    
Topic: Campaigns, Creative Commentary, Good, Magazine, Racy



Big Brands Support Naked Breasts...Depending on Context

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In what could be labeled either a twist-the-story rant or an insightful examination of the double standard brands may or may not apply when they associate themselves - or choose not to - with nudity. Drunken Stepfather's Jesus Martinez is miffed marketers won't advertise on his site because he occasionally features nude images but they will advertise on Jane's Get It Together blog where, recently, fully nude images of woman's breasts have been proudly displayed alongside national advertisers such as Thermasilk, Oakley and Dove.

Should the morality police be called for this serious transgression of double standards or should we all relax because, in this case, context is everything. Drunken Stepfather, an endlessly amusing site focusing on celebrity news, features somewhat racy imagery and occasional nudity. Jane's Get it Together blog features reader-submitted nude pictures highlighting breasts as part of the magazine's Guide to Breast Health. Again, context. Breasts as arousing sex object versus breasts as body part in need of care just like any other body part.

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by Steve Hall    May- 9-07    
Topic: Brands, Opinion, Publishing, Racy, Weblogs



AIDS Awareness PSA Chronicles Zesty Kink-Romp

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TBWA, France is responsible for this AIDS awareness ad, the third installment of what apparently started out a slightly more charming series. Thanks go out to FishNChimps who, as usual, knows how to send us home happy.

We love love love love love love love PSAs from the French. They're masters of the subtler message delivery arts.

by Angela Natividad    May- 4-07    
Topic: Campaigns, Online, Racy



Metro Gym Gives You A Tight Ass For Your Next Office Party

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Oh, the fabled office party. That national workplace pass time which accomplishes nothing except to make you look like an idiot in the morning for that thing you did last night which, in the heat of the moment, you thought was funny...but really wasn't. There are countless stories of office parties gone wrong but Metro Gym wants to help. Well, at least with one ass-pect of of the party: toning your ass to perfection so when you place your naked ass on the copy machine, the reaction to the result will be jealously rather than laughter. Metro Gym thinks there's nothing hotter than a tight ass sitting on a copy machine and they promise to help you get that tight ass.

more »

by Steve Hall    May- 3-07    
Topic: Newspaper, Racy, Strange



Big Boobs in Boise Not Welcomed

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A group of Boise mothers are miffed over a recent billboard promoting the Indianapolis-based Bob and Tom show which shows the pair emblazoned cartoon-style on a t-shirt stretched across a pair of very large breasts alongside the headline, "2 Boobs in the Morning.". The Boise affiliate which airs the show, in response to complaints, has decided to take down the board.

One mother, Kayla Mooso told Indianapolis television station WRTV, "My kids both saw it and my daughter is seven and she said, 'Mom, that's gross, that's immodest.'" Hmm, any seven year old who can use the word "immodest" certainly has the right to an opinion.

by Steve Hall    May- 3-07    
Topic: Outdoor, Racy, Radio



Originalcast Gives Literal Legs to 'Objectification'

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Okay. The whole half-naked gyrating, preening chick thing? So unimaginative. Every artist's used that shtick to draw eyeballs to otherwise poorly thought-out music videos.

Here's a really awesome way to ensure your crappy single sticks out while maximizing the fullest potential of your props. Thank you Originalcast.

We should mention we have no problem with objectification in general. In fact, we kind of like it. Possibly the pseudo-'80s context, shitty hats, bad music and pretentious posturing put us over the edge. Or maybe it was the drumming over immobile breasts. Sometimes it's hard to tell.

by Angela Natividad    May- 2-07    
Topic: Racy, Strange, Video



iPod Powered OhMiBod Sex Toy Delivers Music-Powered Orgasm

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Where back in the day The Cars said "Let the good times roll," vibrator maker Soft Paris says let the good times vibrate with the lyrics "you should plug it, let's all plug it" in this iPod-style commercial for the company's Oh My God-inducing OhMiBod iPod plugin sent to us by Shawn Waite. The device promises to rock your inner world Beautiful Agony-style with the pulsating beat of your own iTunes collection.

We can just hear the frantic, mid-orgasm calls to Apple tech support from the office bathroom complaining the device is stuck and won't turn off and, while admitting between orgasmic breaths of air extended periods of pleasure aren't normally a problem, returning to a meeting in full-on orgasm certainly would be a bit embarrassing. Now that's something that'd surely awake any CSR from their coma-inducing day at the office. Though this device may surely be fun for some, Ariel thinks it looks like a Tampon which we're sure is a "device" that isn't all that fun to insert or to have stuck inside.

by Steve Hall    Apr-29-07    
Topic: Racy, Strange, Video










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