What? Wait a minute. This just isn't right. Have we finally realized women aren't the only objects that can be used to sell beer? Is it possible a hot guy could attract as much attention as a hot girl? Just what is going on here? Are we observing a new trend of sorts? What, pray tell, are all the leering, slobbering, Budweiser drinkers going to do now that they may be subjected to the trite objectification of men instead of the beer babeliciousness they have come to expect from most brewers' advertising?
We are stunned. Stunned! Have we reached a culturally significant watershed moment here? This just boggles the mind. This turns things upside down. Are the Coors Twins out of a job? What about the Miller Lite Cat Fight babes? The St. Pauli Girl? The Rolling Rock Beer Ape Babes? The Milwaukee's Best Automotive Girl? The Foster's Beer Boob? The Bavaria Beer grocery store stripper? Beer.com's Virtual Bartenders? The Troegs Beer burping and farting babe? The Labatt's Blue lesbians?
Axe just keeps pumping out the goodies for 14 year old boys across the globe. And every other guy across the globe of any age since all men are 14 years old when it comes to certain thoughts. Anyway, enough with the psychoanalysis. Axe, once again, is having fun at the expense of the male race's instinctual weakness, women.
In this little video created to look like an actual webcam mounted near a beach shower, the viewer can change the temperature of the water and view the results. Don't bother with the Cold setting. It doesn't deliver the response you expect. Go right to the Very Hot setting and you'll get the usual girl on girl goodness.
In yet another stab at the unfortunate fact whomever created mankind was distracted the day time-to-orgasm was programmed for men and women, this commercial for Heinz Microwaveable Soups celebrates what can be accomplished within two minutes. The work was created by an all-male creative team from Leo Burnett London. Come on guys, Verizon's already diminished men to clueless idiots. The least you could have done was give us back our manliness. Not every one of us carries a two minute warning sign on or head.
Belgian NEE party senate candidate, Tania Derveaux, in an effort to thwart the efforts of candidates who were making what she claims to be ridiculous job opportunity promises, launched a campaign in which she posed nude and promised she'd create 400,000 new jobs. Men, being who men are, immediately responded to the campaign by emailing Tania to ask her for a blowjob. (Hey, it's got the word "job" in it after all.)
Ever the one to capitalize on the chance at more publicity for her cause, Tania plans to oblige her supporter's wishes and has promised to offer 40,000 actual blowjobs to those who sign up. Humorously, she's offering the shy and married ones a virtual blowjob in Second Life. All one has to do is sign up and agree to the terms of service.
No sooner to we take beer marketers to task for foisting idiotically staged and sexually charged commercials, do we stumble upon these Cannonball Agency-created, Cutters-edited ads for Bud Light's Have Soome Fun With It Campaign. Oh sure, some might say these are just as idiotic and sexually charged as every other beer marketer's work but we'd disagree. There's just something intriguingly different about these ads that different enough to maintain interest. Feel free to disagree because we know some well. But you all know we love a good debate.
OK, it's a slow news day around here so forgive us if we report the stunning news Playboy is going to set up shop in Second Life. Set to occur in June, details are scarce and Second Life Herald has a lot of questions such as will there be a virtual Mansion? Will the real world bunnies have anything to do with the virtual bunnies? Will there even be virtual bunnies? How many Playboy Bunny avatars will actually be fat, balding, middle aged gamer geeks getting their rocks off while staring at their virtual Bunny? Do tell, Hugh. Inquiring geeks want to know.
Thank you, 7 Eleven! Finally, we can feature an ad campaign that objectifies men. Rather than scantily clad women, we have scantily clad men vamping for 7 Eleven in Australia to promote the chain's frozen Slurpee. With gleeful abandon, the men in the ads are given the full beefcake treatment and portrayed as poolboy, pole dancer and maid. Contrary to what one might assume, this reverse double standard-ish campaign was not created by a bunch of giggling female creatives sitting around the conference room table but by five guys at Leo Burnett Melbourne...who probably also giggled madly while sitting around the conference room table. This ought to keep us editorially balance for at least another year, don'tcha think?
In what could be labeled either a twist-the-story rant or an insightful examination of the double standard brands may or may not apply when they associate themselves - or choose not to - with nudity. Drunken Stepfather's Jesus Martinez is miffed marketers won't advertise on his site because he occasionally features nude images but they will advertise on Jane's Get It Together blog where, recently, fully nude images of woman's breasts have been proudly displayed alongside national advertisers such as Thermasilk, Oakley and Dove.
Should the morality police be called for this serious transgression of double standards or should we all relax because, in this case, context is everything. Drunken Stepfather, an endlessly amusing site focusing on celebrity news, features somewhat racy imagery and occasional nudity. Jane's Get it Together blog features reader-submitted nude pictures highlighting breasts as part of the magazine's Guide to Breast Health. Again, context. Breasts as arousing sex object versus breasts as body part in need of care just like any other body part.
TBWA, France is responsible for this AIDS awareness ad, the third installment of what apparently started out a slightly more charming series. Thanks go out to FishNChimps who, as usual, knows how to send us home happy.
We love love love love love love love PSAs from the French. They're masters of the subtler message delivery arts.