As we seem to have said here many times over the past week or so, in these tough economic times, companies are resorting to all manner of silly pomp and circumstance to pimp their wares. So to announce to the world...OK, Australia... it will cease to charge booking fees, online travel agency ZUJI Australia has chosen an old standby: assvertising.
Apparently people all across Australia are dropping their pants to "uncover the online fees." We're not quite sure that's the best method for delivering the message but it did result in a PR stunt which shared with Australians hot-assed women (and a few men) in their underwear parading around central Sydney.
And what's not to love about some hot ass once in a while?
It's really difficult to write about something as frivolous as an underwear commercial after having viewed this emotionally-charged campaign for safe driving but, alas, it's our job to bring you the advertising goods. So...here's a Bond Underwear commercial in which a group of perfect-bodied women go rollerskating - in their underwear, of course - seventies style
This is hilarious. American Copywriter has put together, in chronological order, a series of online ads for the free online video game, Evony. The early ads can certainly be seen as relating to the medieval nature of the game. But as the ads progress, one wonders wheter or not Evony has turned into a dating site or a retailer like Victoria's Secret or Frederick's of Hollywood pimping cleavage-enhancing bras.
Odd. Just odd.
So this video, Naked Girls Interrupted, had everyone abuzz yesterday. Sexy, Sexy. Sexy. Yes, sexy. That is until the guy shows up. In the video, we see four naked women...and the guy...strut their way down the street as song titles appear over the black bars that are blocking out the naughty bits. It's all for the upcoming release of Guitar Hero 5.
As if preparing for some sort of orgiastic, possibly food fetish-related, house party, the people in this commercial gleefully get dirty as fast as they can in order to make it to the party. Once at the party, it seems we're witness to what appears to be doggy-style exhibitionist action with aforementioned people looking on and cheering as a couple get closer to, well, it's not what you think.
Hey. Whatever turns you on.
When you're cruising through your inbox to rid it of the few items your spam filter missed, pointless newsletters you never signed up for, Nigerian-style scams (which, sadly, still make their way through) and shockingly unrelated press releases and you stumble up one featuring an image of a woman bent over with her head in a box and wearing nothing more than heels, and underwear, you do sort of pause and wonder, "Huh? What the hell is this for?"
OK, that was a long sentence. Anyway, this email is from The Observer's Very Shop List and it's all about improving your summer wardrobe with a visit to Rue La La, a "a private two-day sales boutique of the most desirable designers at 30-80% off retail prices."
Have at it.
Huh? Did we just write that headline? Are we now going to launch into how the use of sexual imagery is gratuitous, after having defended it (sort of) for years? Yes we are. Why? Not becasue sexual imagery is a bad thing. No. Not at all. But because this particular campaign leaves one with a giant, "You're selling what to who?" disconnect.
Copyranter found a New Zealand-based campaign for Widex hearing aids which employs "a naked hussy and a tattooed, tasseled tranny (I think)." Yea. Seriously.
- A little overexcited Zappos fun courtesy of Meg Ryan.
- If you care, Spike would like us to know who the top ten ugliest rappers are.
- smashLAB's Eric Karjaluoto tells us about Blair, a newsletter with "strong insights for design studios on how to avoid begging for work."
- Six Flags' Mr. Six is back and we love him. Oddly, some don't.
- Check out Buffalo Wild Wing's new Night Hunger Monsterizer.
- Bono is a co-founder of Elevation Partners which put $435 million into Palm. He also shills as pitchman for RIM's Blackberry. Hmm. Conflict of interest?
- CustomAdArt lets advertisers post jobs on the site detailing the image they want and how much they will pay for that image. Photographers then compete to create the best image. Have at it, people.
A couple weeks ago, we announced the launch of questionably-named mobile company, KGB, a service that offers human answers to texted questions. As a follow up to the launch, another commercial features two guys arguing over whether or not Archie Griffin won two Heisman trophys.
Spokesbabe Elizabeth Bogush just happens to be within earshot of the two bickering men and offers a challenge; the loser gets to wear her skirt. Which, odd an visually unpleasant as that may seem, is a coup for the rest of us becasue we all get to see Bogush flaunt her figure in her underwear.
Apparently this Sprite commercial was banned in Germany though it's listed as spec work on YouTube. But let's not get bogged down with details. No. Let's just enjoy the explosively effervescent glory the man and woman share together in the ad.