What Is It About Slow Motion And Breasts?

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We've all had that experience while at the pool, at the beach or at some random event when a stunning looking woman appears and enraptures everyone with her voluptuous pulchritude. As she struts her way into the crowd, it's as if everything shifts to slow motion and every move her body makes is amplified tenfold. Every step. Every arm movement. Every turn of the head. And, yes, every gentle gyration of her breasts as if they were swelling waves in a sea of flesh.

If for some incomprehensible reason you can not picture for yourself the above scenario, there's always a commercial which will do it for you. In this case, it's an ad for rethink's Save the Boobs breast cancer effort, boobyball.

Wallow in the slo-mo-liciousness of it all

by Steve Hall    Sep-15-09    
Topic: Cause, Commercials, Racy



Lingerie Thermalized, Whitehouse Facebooked, 911...Again

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- Just how hot can lingerie advertising be? Thermal imaging hot!

- Not all families have the financial wherewithal to support their kids' childhood sporting desires. Thankfully, Canadian Tire's Jumpstart program can come to the rescue.

- Whitehouse website gets Facebooked.

- Can't get enough 9/11-themed ads? Check out Adland's collection including a strange one for Moscow News.

- AT&T explains why their service sucks...and what they're doing to improve it.

more »

by Steve Hall    Sep- 8-09    
Topic: Cause, Racy



Ass-Based Ads Tapped...IN THESE TOUGH ECONOMIC TIMES

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As we seem to have said here many times over the past week or so, in these tough economic times, companies are resorting to all manner of silly pomp and circumstance to pimp their wares. So to announce to the world...OK, Australia... it will cease to charge booking fees, online travel agency ZUJI Australia has chosen an old standby: assvertising.

Apparently people all across Australia are dropping their pants to "uncover the online fees." We're not quite sure that's the best method for delivering the message but it did result in a PR stunt which shared with Australians hot-assed women (and a few men) in their underwear parading around central Sydney.

And what's not to love about some hot ass once in a while?

by Steve Hall    Sep- 8-09    
Topic: Guerilla, Racy



Underwear-Clad Roller Girls. Yea, It's Another Underwear Ad

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It's really difficult to write about something as frivolous as an underwear commercial after having viewed this emotionally-charged campaign for safe driving but, alas, it's our job to bring you the advertising goods. So...here's a Bond Underwear commercial in which a group of perfect-bodied women go rollerskating - in their underwear, of course - seventies style

by Steve Hall    Aug-17-09    
Topic: Commercials, Racy



Online Game Campaign Promotes...Bras?

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This is hilarious. American Copywriter has put together, in chronological order, a series of online ads for the free online video game, Evony. The early ads can certainly be seen as relating to the medieval nature of the game. But as the ads progress, one wonders wheter or not Evony has turned into a dating site or a retailer like Victoria's Secret or Frederick's of Hollywood pimping cleavage-enhancing bras.

Odd. Just odd.

by Steve Hall    Aug-17-09    
Topic: Creative Commentary, Online, Racy, Strange



'Naked' Girls and Pudgy Dude Strut For Guitar Hero 5

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So this video, Naked Girls Interrupted, had everyone abuzz yesterday. Sexy, Sexy. Sexy. Yes, sexy. That is until the guy shows up. In the video, we see four naked women...and the guy...strut their way down the street as song titles appear over the black bars that are blocking out the naughty bits. It's all for the upcoming release of Guitar Hero 5.

by Steve Hall    Jul-30-09    
Topic: Racy, Video



Fit More in Than Ever

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As if preparing for some sort of orgiastic, possibly food fetish-related, house party, the people in this commercial gleefully get dirty as fast as they can in order to make it to the party. Once at the party, it seems we're witness to what appears to be doggy-style exhibitionist action with aforementioned people looking on and cheering as a couple get closer to, well, it's not what you think.

Hey. Whatever turns you on.

by Steve Hall    Jul-30-09    
Topic: Commercials, Good, Racy, Strange



The Things That Catch Your Attention in Your Inbox

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When you're cruising through your inbox to rid it of the few items your spam filter missed, pointless newsletters you never signed up for, Nigerian-style scams (which, sadly, still make their way through) and shockingly unrelated press releases and you stumble up one featuring an image of a woman bent over with her head in a box and wearing nothing more than heels, and underwear, you do sort of pause and wonder, "Huh? What the hell is this for?"

OK, that was a long sentence. Anyway, this email is from The Observer's Very Shop List and it's all about improving your summer wardrobe with a visit to Rue La La, a "a private two-day sales boutique of the most desirable designers at 30-80% off retail prices."

Have at it.

by Steve Hall    Jul-29-09    
Topic: Creative Commentary, Direct, Racy



Even Adrants Thinks This Campaign is Gratuitous

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Huh? Did we just write that headline? Are we now going to launch into how the use of sexual imagery is gratuitous, after having defended it (sort of) for years? Yes we are. Why? Not becasue sexual imagery is a bad thing. No. Not at all. But because this particular campaign leaves one with a giant, "You're selling what to who?" disconnect.

Copyranter found a New Zealand-based campaign for Widex hearing aids which employs "a naked hussy and a tattooed, tasseled tranny (I think)." Yea. Seriously.

more »

by Steve Hall    Jul-27-09    
Topic: Bad, Campaigns, Racy



Zappos Orgasms, Mr. Six Back, Bono Double Dips

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- A little overexcited Zappos fun courtesy of Meg Ryan.

- If you care, Spike would like us to know who the top ten ugliest rappers are.

- smashLAB's Eric Karjaluoto tells us about Blair, a newsletter with "strong insights for design studios on how to avoid begging for work."

- Six Flags' Mr. Six is back and we love him. Oddly, some don't.

- Check out Buffalo Wild Wing's new Night Hunger Monsterizer.

- Bono is a co-founder of Elevation Partners which put $435 million into Palm. He also shills as pitchman for RIM's Blackberry. Hmm. Conflict of interest?

- CustomAdArt lets advertisers post jobs on the site detailing the image they want and how much they will pay for that image. Photographers then compete to create the best image. Have at it, people.

by Steve Hall    Jul-27-09    
Topic: Racy










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