Wait, What? Sears Sells Lingerie?

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By now you've all heard the Kardashian Kollection will make its debut this week at Sears. We've shared our opinion on Sears' choice to saddle up with the Kardashian ladies already so we won't rehash that here. But at Adrants it's our duty to bring you every last story detail...especially when it involves lingerie. So with that thought in mind, we give you Kim, Khloe and Kourtney modeling lingerie from their Kollection.

But seriously. Lingerie from Sears? Really? This is the store at which you picture your mother or grandmother shopping for a few pairs of high-waisted, full coverage underwear synonymous with the antithesis of sex appeal. We're really having trouble wrapping our head around this whole Sears/Kardashian thing. Then again, if your a dying brand, you'll try just about anything to survive. And can we really blame a brand for that?

by Steve Hall    Sep- 6-11    
Topic: Brands, Campaigns, Celebrity, Racy



Boobs Too Big, King Emasculated, Pizza Goes Lunar

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- A woman's boobs are too big for a Jersey Shore poster. The bus shelter poster has been deemed in breach of standards by the Advertising Standards Bureau.

- If this is Burger King's new version of selling hamburgers, we want the King back! Oh wait, it's just Brazil.

- In case you missed the episodic The Inside Experience from Intel and Toshiba featuring Emmy Rossum, you can view all the episodes in their entirety at 8PM September 6 here.

- Domino's Pizza goes to the moon.

- Check out an interview with Steve Hall in this new book from Jim Kukral.

by Steve Hall    Aug-31-11    
Topic: Racy, Strange



Dating Event Promoted With Blowjob Video

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Well here's an interesting way to promote a dating event. Singapore blogger Peggy Heng, a model and celebrity blogger of sorts in the city, created a four minute video about the trials and tribulations of dating. The video progresses to a scene in which Heng in about to give a face painted man a blow job but just before she begins, she stops, turns to the camera and says, "But that is not the way to solve relationship problems."

more »

by Steve Hall    Aug-31-11    
Topic: Racy, Strange, Trends and Culture, Video



Stripper vs. Underage Girl, Sinead Dates, Hubspot Apologizes

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- Yawn. The battle continues to rage regarding the definition of sexual suggestiveness in advertising. This time it's a stripper versus an underage-looking girl in a jeans ad.

- Sinead O'Connor placed an ad on Craig's list looking for a male companion. The list of requirements is very long.

- HubSpot has issued an apology to the children of North America for causing a shortage of unicorns.

by Steve Hall    Aug-30-11    
Topic: Celebrity, Racy



Idiots Opt For Beer Instead of Hot Chick

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There's one indisputable fact regarding this new commercial from Lighthouse Brewing Company. The two guys in the ad are idiots. Why? Because any warm blooded male with half a brain and a pecker of any size would always opt for the hot chick over a beer. But these two morons would rather sit back and enjoy their Lighthouse beer instead of engaging in conversation - and perhaps more - with the bikini-clad hot chick right in front of them.

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by Steve Hall    Aug-24-11    
Topic: Commercials, Racy



Busty Bikini Babes With Bouncing Boobs Make Way to Giant Shower

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Lynx is at it again. Along the lines of its famed Billion of Bikini Babes, the brand set out to break the record for the most people showering together. They succeeded with 152 people under one shower head. Of course, the lead up to the record breaking event is far more spectacular than the event itself. Picture 150 bikini-clad busty babes running in slow motion with their ample breasts heaving upward and downward as they make their way to one lucky guy standing under a giant shower head.

Got that image firmly in your head. Now go have fun with it. But not beore you watch the video.

more »

by Steve Hall    Aug-18-11    
Topic: Racy



Las Vegas Frivolity Captured As Book Covers

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David&Goliath is out with new work for the New York New York Hotel and Casino in Las Vegas. In the print campaign, D&G shows hotel experiences as stories. Titled "Coaster," "Suite," "Casino," "Bar at Times Square" and "Nine Fine Irishman," each version shows a scene as the cover of a book along with a headline that tells another story. Some seems to be obsessed with cleavage but this is Vegas we're talking about so we say all good to that.

You can check out each of the ads here, here, here and here.

by Steve Hall    Aug-18-11    
Topic: Campaigns, Racy



French Fashion Brand Unveils Lingerie for (Very) Young Girls

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By now you have certainly heard about French lingerie company Jours Apres Lunes and their campaign hyping lingerie for girls four to twelve. Yes, you read that right. Lingerie for girls 4-12. Now maybe this is all perfectly fine since its the French we're talking about and if stereotypes are to be believed, the French are all about romance, love and sex. But for four year olds? In America, we call that perverted.

The brand is touting the line as "the first designer brand dedicated to 'loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside."

As you might expect, we're big fans of women in lingerie. But the key word in that statement is "women." And until a girl is 18, she is not a woman in our book and should not be prancing around in lingerie.

Check out images from the line here and let us know what you think.

by Steve Hall    Aug-18-11    
Topic: Campaigns, Racy, Strange



Mary-Kate and Ashley Olsen Don Wet T-Shirts to Hype Contest

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It's been a long time since we've had anything to say about the Olsen twins. Recently, Mary-Kate and Ashly launched Stylemint, a website that, just as the title suggests, is all about style. And the sisters are fronting a new campaign to promote the site. And, shocker, there's even some wet t-shirt action. Well, a very PG, Olsen twins sort of wet t-shirt thing.

In a promotional video, the twims splash around in a kiddie pool to promote the site's August T-Moment contest, a contest to see who can come up with the best t-shirt design.

more »

by Steve Hall    Aug-16-11    
Topic: Celebrity, Racy



Nando's Little Hotties Campaign Escapes Censorship

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Australian burger joint, Nando's, has long pushed the boundaries of good taste when it comes to their advertising. You may remember the commercial the brand ran a few years ago in which a woman with rather large breasts complained to her server there were no fries on her plate when, in fact, there were. She just couldn't see them because her breasts stuck out so far they blocked her view of the plate.

This summer the brand pushed boundaries again with its Little Hotties campaign which got into hot water with Australia's Advertising Standards Authority. A radio ad voiceover included the copy, "Tight buns. Great breasts. And oh so saucy. These little hotties have got it all. Print and online executions featured a woman dressed in burlesque wear.

While the campaign received a fair amount of complaints, the ASA ruled the campaign was not in breach of their code of ethics. Nando's Marketing Director Kim Russel defended the campaign saying the work was meant to be "sassy not sexy."

by Steve Hall    Aug-16-11    
Topic: Policy, Racy










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