The Ryanair School of Female Objectification

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Oh if only! If only it were OK to objectify women. Say what? You're offended by the notion anyone could endorse the objectification of women? Well why not? Women are hot. Why can't we dress them in bikinis and lingerie and place them in a Ryanair calendar. After all, everyone does it so it must be OK, right?

Sadly, it's not OK. But as long as members of the human race are sexually attracted to one another, there's always going to be some leveraging of that in all forms of culture. It doesn't make it right. It's just the way it is. Of course, that doesn't mean it's OK for Ryanair to dress its cabin crew in lingerie and place them in a pin-up calendar to pimp the airline. Or does it?

You'd be hard pressed to find a man (and some women) who, if he/she were being 100 percent honest, would say he/she hates to see hot women dressed in lingerie. It's just the way it is.

by Steve Hall    Dec-13-11    
Topic: Racy



Figleaves Lingerie Poster Causes Commotion in London's Tube

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Remember that Figleaves Lingerie poster that caused a stir in London? If you don't recall, see the image to the left. The campaign has brought the brand a 65 percent increase in sales. Furthering the delivery of its message that hot women do, indeed, look hot in lingerie...even if those women make up less than one percent of the population of hardly come close to representing the average woman...the brand has created a video.

The video highlights the poster's affect on those who pass by it. It's nothing to write Cannes about but it's a funny take on a brand poking fun at itself. Reportedly there have been various accidents in and around the Tube as men angle for a better glimpse of the very hot Martina Volkova.

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by Steve Hall    Dec- 8-11    
Topic: Poster, Racy



Boob Job Ad Banned

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Well everyone else has written about this so we might as well too. The Advertising Standards Authority, a UK-based entity that will ban ads even if they get as little as a couple of complaints. This time around, panties are in a bunch over a cosmetic surgery ad that promotes bobs jobs. The ad, which looks very much like the cover of Cosmopolitan, takes the form of a bus shelter and reads "Cosmetic" across the top.

Other text call outs include "Boob Jobs," Same Day Surgery," "get more, pay less" and "more affordable than you may think." A model with substantial breasts graces the cover as well.

The ASA has taken issue with the ad because it makes light of cosmetic surgery and targets young women. The ASA said the ad's image of "the woman with large breasts and a top which accentuated that conveyed the message that breast surgery was a straightforward, risk-free lifestyle decision" and that the ad did not promote the procedure "in a sufficiently responsible manner."

by Steve Hall    Dec- 7-11    
Topic: Outdoor, Policy, Racy



Harvey Nichols Turns Walk of Shame Into Stride of Pride

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- Apparently if you wear the right brand of fashion, the walk of shame is much less shameful. In fact, it becomes the Stride of Pride.

- Oh what would December be without a Victoria's Secret holiday commercial?

- And on the same theme of hot women with little to no clothes on, we are happy to share this odd little gem from Doutzen Kroes.

- Scarlett Johansson does her best to promote Ofam Gifts but doesn't like "animator boy" transforming her outerwear into a Santa mini-dress.

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by Steve Hall    Dec- 6-11    
Topic: Celebrity, Commercials, Racy



Top Tens Tips For Creating Sexually Gratuitous Ads

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OK. Here's your racy ad for the day and the top ten tips you should be aware of if you plan to employ your own "sex sells" strategy in your next campaign. This particular campaign employs the perfect combination of bikinis and board.

1. Gratuitous, slow motion close up shots of gyrating booty in a bikini.

2. Playful undressing that teases.

3. Bikini clad babes lounging while watching their boys to their thing.

4. A woman expelling liquid from her mouth.

5. A woman sucking on a straw.

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by Steve Hall    Dec- 5-11    
Topic: Racy



Lynx Apologizes For Lucy Pinder's Provocative Pulchritude

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The great Advertising Standards Authority has spoken. If you hadn't heard, the organization recently banned a Lynx campaign which featured Lucy Pinder in a series of, some say, sexually suggestive videos. Reacting to an army of complaints, in this case, 15, the ASA asked the brand to pull the campaign. Praise be the power of the vocal minority. Yes, just 15 people lodged official complaints and those 15 people got an ad campaign pulled.

Not one to sheepishly drag its tail between its legs for too long, Lynx produced yet another video featuring Ms. Pinder apologizing for...well...whatever it was she did to get 15 people to complain. In the video, she returns the props she used in the video campaign while dressed in a baggy top that reveals zero cleavage.

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by Steve Hall    Nov-28-11    
Topic: Policy, Racy



Pinder's Pulchritude Pulled From Lynx Campaign

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A series of online videos and offline poster featuring the pulchritudinous Lucy Pinder have been banned by the UK's Advertising Standards Authority because they are thought to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women. In addition, the campaign was said to be irresponsible since it was placed in locations where it could be seen by children.

In the videos, which are still all over YouTube, Pinder can be seen washing a car, jogging, playing with a light sabre, cheering and generally prancing about while scantily clad. The videos and poster campaign are accompanied by such taglines as, "Play with Lucy," What will she do to make you lose control" and "Put premature perspiration to the test."

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by Steve Hall    Nov-23-11    
Topic: Racy



Justene Jaro's Boobs Sell Jeans

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The headline about says it all really. Check out Justene Jaro and her huge breasts convince the world to run out and buy a pair of The Hundreds jeans. And, yes, we know the ad is a year old. But aren't you glad we decided to feature it to day?

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by Steve Hall    Nov-18-11    
Topic: Racy



Fiat Nails Men's Relationship to Women and Cars Perfectly

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So that supposedly offensive (to whom we aren't quite sure) Fiat ad in which a nerd is approached by an Italian woman after she catches him staring at her as she adjusts her shoe? Here's what we have to say about that.

The ad, created by The Richards Group, just funny. That's all. It's not offensive in an way, shape or form. It's just a true statement of fact: men are perplexed, dumbfounded and all out distracted when in the presence of a hot woman or a hot car. The ad is a dead on depiction of men and their relationship to women and cars. And that's just the way it is.

OK. Can we all move on now? Oh and thanks to Who is That Hot Ad Girl, here is all the background you'd ever need on the woman in the ad, Catrinel Menghia.

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by Steve Hall    Nov-18-11    
Topic: Commercials, Creative Commentary, Opinion, Racy



Partridge in a Pear Tree as Imagined by a Lingerie Brand

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Did you know that a partridge in a pear tree is really a hot blond wearing Bonds lingerie? Yea, seriously. It's true. Just watch this Christmas-themed commercial from Bonds. And that's all there is to say about that.

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by Steve Hall    Nov-17-11    
Topic: Racy, Strange










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