Federici Gelato Poses Fresh Temptation to the Pious

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Antonio Federici Gelato just busted out with a print ad campaign where nuns and priests get a little more intimate than the Holy Spirit is comfortable with. Short but sizzling taglines include "submit to temptation" and "kiss temptation" (see variant).

But the UK's Advertising Standards Authority -- which has shafted campaigns for lesser blasphemies -- has apparently never indulged in the sensual magic that defines gelato. The watchdog is investigating the ads now, but that's pretty much a formality: according to the Committee of Advertising Practice, "linking sex or sexualised images with religion may cause particular offence" and "portraying nuns in a sexual manner is inappropriate."

more »

by Angela Natividad    May- 4-09    
Topic: Magazine, Poster, Racy, Trends and Culture



Three Hookers Come to Hotel Room, Help Guy Shave

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Thank you, ShaveWet. We were beginning to think sex had stopped selling. As if the economy had killed it along with everything else. So thanks for uplifting our confidence. And if enough people fall prey to your sexualized manipulations, maybe you'll even bring some much needed stimulation to the economy. Hay, you're like economic Viagra. Yea, that's it.

And if you fail at swelling the economy to its former expansiveness, we can all just enjoy the harmless fantasy of a guy and three women having a good time in a hotel room. Shaving. With a lot of cream. While wet. In slow motion.

by Steve Hall    May- 1-09    
Topic: Bad, Commercials, Good, Racy



Agent Provocateur Delivers Sirens, Pirates, Witches and Virgins

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Wait, Sirens? Isn't that Victoria's Secret? Anyway, the sirens we're talking about here are the models in this very strange but very appropriate commercial for Agent Provocateur. We'd expect nothing less from a purveyor of lingerie fixated on sexualizing anything and everything to sell some bras and underwear.

Oh and there is a nipple in this ad so if that offends you or anyone near you, you have been warned. And there's a longer, very stylized version (along with others) at the Agent Provocateur site. It's interactive with asterisks you can click for product information.

Want more Agent Provocateur kinkyness? Have at it.

by Steve Hall    Apr-29-09    
Topic: Brands, Good, Racy, Video



Bikinis, Bondage and Bikes. Now There's An Ad Campaign

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Alrighty then. All women wear bikinis, sundresses and short shorts while exploring the world on a bicycle, right? Oh, and let's not forget engaging in a little bit of bondage, too. Um, WTF? This, to sell a bike? Johnny Loco bikes. Yea, loco is right.

Created by New Message Amsterdam, the campaign will run in outdoor, print and online in The Netherlands, Spain, Denmark, South Africa and Australia. It was shot in South Africa by advertising and fashion photographer Rene Kramers.

OK, then. Now back to our regularly schedule ad campaigns.

by Steve Hall    Apr-14-09    
Topic: Campaigns, Racy, Strange



Lingerie Selling 101: Show the Product

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This is for those who've recently mentioned Adrants seems to have forgotten about or shunned the fact there's a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.

So here you are, doubters. Purple lingerie. Hot chick. Rad music. Courtesy of Blush.

And to all those who feel we occasionally pimp ads just because they have a hot chick wearing lingerie, you have to sell a product somehow and what better way to do so than to show the product on a person everyone wishes they were. It's called aspirational marketing. OK, so it's the basest form of aspirational marketing but still.

by Steve Hall    Apr-13-09    
Topic: Commercials, Creative Commentary, Good, Racy



Light Sabers Come Out, Clothes Come Off in Faux Saber Ad

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Ever find yourself sitting at a bar when a beautiful women approaches and appears to be smiling at you when, in fact, she's actually looking at the person behind you? Come on. Admit it. You know this has happened to you. And it happens to the guy in this faux Saber deodorant commercial too. Luckily, though, he gets some hot action anyway.

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by Steve Hall    Apr- 9-09    
Topic: Racy, Spoofs



Post Office Refuses to Mail 'Obscene' Postcard For Movie

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Adam Rifkin is trying to promote his new movie, Look, an examination of how pervasive video surveillance cameras have become and the sometimes shocking footage they capture. The movie's producers intended to mail postcards with scenes from the movie and the copy "Will you be watching? May 5, 2009" on the back.

One of the postcards carries an image from the movie which shows a man having his way with a woman in a storage closet. Technically, there's no nudity but the Post Office has called the promotional piece "obscene" and won't allow it to be mailed.

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by Steve Hall    Apr- 8-09    
Topic: Celebrity, Direct, Policy, Promotions, Racy



It's Time to ... Mow the Lawn!

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Ariel Waldman, and ton of other people - sent in this gem for us all to appreciate. It's ever so similar to another piece of work for a similar product but we just can't seem to locate that in the archives. Update: Thanks to commenter Chris, here's what I couldn't find. And yea. They are both similar because they are both for Wilkinson.

So what the hell are we talking about? Gardening, of course. More specifically, mowing the lawn. But not the kind of lawn you'd use a Cub Cadet or a John Deere to mow. Nope. This kind of lawn requires something from Wilkinson.

Watch.

by Steve Hall    Apr- 4-09    
Topic: Good, Racy, Strange, Video



Nudity Spices Up Austrian Ad Event

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Yawn. Another award show/ad industry event. Snooze..... Wait, what? What just happened on stage? A nude dude? Audience members stripping down as well? What's going on here? Oh, right. It's a non-American advertising event where, you know, nudity is...normal. Or at least not frowned upon as it is so intensely in America.

Anyway, it's all for ad community site XIPAX which encourages people to show off their best bits and the stunt occurred at Creative Clubs Austria's annual gala event. See the video here which is NSFW.

by Steve Hall    Apr- 2-09    
Topic: Industry Events, Racy



Drinkable Yogurt, Cheerleaders in Bikinis An Interesting Combination

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Bikinis. Cheerleaders. Baby oil. And a slip and slide. What's not to love about that combination? Not much but this is advertising we're talking about here so there's gotta be a product in here somewhere. Hmm. Where is it? Oh, there it is. Yogisip, a South African drinkable yogurt. Yea, there it is.

So what does a drinkable yogurt have to do with girls in bikinis throwing themselves down a slip and slide? When the baby oil and water supply run out, you will have your answer. Watch.

And watch the hundreds of other videos submitted to this video competition which asks people to show how the drink keeps them going all day long.

by Steve Hall    Apr- 2-09    
Topic: Consumer Created, Promotions, Racy, Social, Video










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