Nikon Equates Megapixels to Boob Size

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Bigger is always better, right? Well, at least when it comes to boobs and...wait. what, cameras? Yes, according to Nikon (or whomever created this ad which may or may not be real), like a D cup versus a B cup, 3 million pixels are better than 2 million pixels.

Given this ad refers to 2 and 3 megapixels, it's quite clear it's is several years old. And given current cameras average 8-10 megapixels, were this ad to run today, the poor model on the right would be so big, she wouldn't fit in the frame. And then Nikon would have to start promoting wide angle lenses and then...well, who knows where it would end.

by Steve Hall    May-11-09    
Topic: Racy, Strange



German Bank Encourages Conjugal Co-Mingling of Funds

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In the movie Bulworth, Warren Beatty said, "If we all fucked each other we'd eventually end up the same color." That statement was meant to imply racial tension is caused by the differences among the people of the world and it could all be solved if we all just hopped in the sack with each other.

If you applied that logic to the world of finance, you might end up with this commercial from German finance company Bontrust in which German pianist Clara Schumann, the face of the 100 DM hops into the sack with America's Abe Lincoln for some stimulating economic activity which results in what would appear to be profitable co-mingling.

But Abe isn't the one one who gets in on the action.

by Steve Hall    May-11-09    
Topic: Commercials, Good, Racy, Strange



It's Like A Fireman Came in Your Mouth

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We like to think our Adrants headlines, on occasion, are snark-filled gems of wit and pithiness but this particular headline wasn't written by us. Apparently, it was written by a copywriter whose first language is, it would seem, not English. Or the ad was carelessly pushed through some automated translation software which, as we all know, never ends well.

Add to that boner (look it up. the word doesn't have just one meaning) of a headline the expulsion of a milky white substance, some creepy fireman shapes and a woman who looks quite pleased after she swallows and you've got an ad that, well, would be right at home as an SNL spoof...if they were allowed to go that far on broadcast television.

What's it all about? Some kind of heartburn medicine from Gaviscon.

by Steve Hall    May-10-09    
Topic: Racy, Strange, Worst



Federici Gelato Poses Fresh Temptation to the Pious

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Antonio Federici Gelato just busted out with a print ad campaign where nuns and priests get a little more intimate than the Holy Spirit is comfortable with. Short but sizzling taglines include "submit to temptation" and "kiss temptation" (see variant).

But the UK's Advertising Standards Authority -- which has shafted campaigns for lesser blasphemies -- has apparently never indulged in the sensual magic that defines gelato. The watchdog is investigating the ads now, but that's pretty much a formality: according to the Committee of Advertising Practice, "linking sex or sexualised images with religion may cause particular offence" and "portraying nuns in a sexual manner is inappropriate."

more »

by Angela Natividad    May- 4-09    
Topic: Magazine, Poster, Racy, Trends and Culture



Three Hookers Come to Hotel Room, Help Guy Shave

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Thank you, ShaveWet. We were beginning to think sex had stopped selling. As if the economy had killed it along with everything else. So thanks for uplifting our confidence. And if enough people fall prey to your sexualized manipulations, maybe you'll even bring some much needed stimulation to the economy. Hay, you're like economic Viagra. Yea, that's it.

And if you fail at swelling the economy to its former expansiveness, we can all just enjoy the harmless fantasy of a guy and three women having a good time in a hotel room. Shaving. With a lot of cream. While wet. In slow motion.

by Steve Hall    May- 1-09    
Topic: Bad, Commercials, Good, Racy



Agent Provocateur Delivers Sirens, Pirates, Witches and Virgins

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Wait, Sirens? Isn't that Victoria's Secret? Anyway, the sirens we're talking about here are the models in this very strange but very appropriate commercial for Agent Provocateur. We'd expect nothing less from a purveyor of lingerie fixated on sexualizing anything and everything to sell some bras and underwear.

Oh and there is a nipple in this ad so if that offends you or anyone near you, you have been warned. And there's a longer, very stylized version (along with others) at the Agent Provocateur site. It's interactive with asterisks you can click for product information.

Want more Agent Provocateur kinkyness? Have at it.

by Steve Hall    Apr-29-09    
Topic: Brands, Good, Racy, Video



Bikinis, Bondage and Bikes. Now There's An Ad Campaign

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Alrighty then. All women wear bikinis, sundresses and short shorts while exploring the world on a bicycle, right? Oh, and let's not forget engaging in a little bit of bondage, too. Um, WTF? This, to sell a bike? Johnny Loco bikes. Yea, loco is right.

Created by New Message Amsterdam, the campaign will run in outdoor, print and online in The Netherlands, Spain, Denmark, South Africa and Australia. It was shot in South Africa by advertising and fashion photographer Rene Kramers.

OK, then. Now back to our regularly schedule ad campaigns.

by Steve Hall    Apr-14-09    
Topic: Campaigns, Racy, Strange



Lingerie Selling 101: Show the Product

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This is for those who've recently mentioned Adrants seems to have forgotten about or shunned the fact there's a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.

So here you are, doubters. Purple lingerie. Hot chick. Rad music. Courtesy of Blush.

And to all those who feel we occasionally pimp ads just because they have a hot chick wearing lingerie, you have to sell a product somehow and what better way to do so than to show the product on a person everyone wishes they were. It's called aspirational marketing. OK, so it's the basest form of aspirational marketing but still.

by Steve Hall    Apr-13-09    
Topic: Commercials, Creative Commentary, Good, Racy



Light Sabers Come Out, Clothes Come Off in Faux Saber Ad

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Ever find yourself sitting at a bar when a beautiful women approaches and appears to be smiling at you when, in fact, she's actually looking at the person behind you? Come on. Admit it. You know this has happened to you. And it happens to the guy in this faux Saber deodorant commercial too. Luckily, though, he gets some hot action anyway.

more »

by Steve Hall    Apr- 9-09    
Topic: Racy, Spoofs



Post Office Refuses to Mail 'Obscene' Postcard For Movie

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Adam Rifkin is trying to promote his new movie, Look, an examination of how pervasive video surveillance cameras have become and the sometimes shocking footage they capture. The movie's producers intended to mail postcards with scenes from the movie and the copy "Will you be watching? May 5, 2009" on the back.

One of the postcards carries an image from the movie which shows a man having his way with a woman in a storage closet. Technically, there's no nudity but the Post Office has called the promotional piece "obscene" and won't allow it to be mailed.

more »

by Steve Hall    Apr- 8-09    
Topic: Celebrity, Direct, Policy, Promotions, Racy










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