What Happened to the Beer Babes?

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Rising (falling?) YouTube starlet Jill Hanner wonders what ever happened to those beer ads where the beer was decided on how hot the girl was? It's a good question. Where have the Coors Twins gone? The Miller Lite Catfight girls? The St. Pauli Girl? Oh wait, she's still around.

But, seriously, it's like brewers pulled out and took a vow of abstinence or something. When was the last time beers and babes were in the same frame? Maybe it's a good thing since studies keep saying sex doesn't sell. And damn, a troll through the Adrants archives reveals we've trashed the tactic as well.

Or maybe it's just the normal course of things. After all, everyone needs a bit of a break between bouts.

by Steve Hall    Mar- 9-09    
Topic: Opinion, Racy, Video



Heavens, No, It's Some Guy's Ass!

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Fashion whore Jeremy Dante put our eyeballs in touch with the rear-wheel drive on this Armani Exchange ad -- which is currently languishing on the cutting-room floor.

Here's the story: the piece was slated to hit New York's Meatpacking District but was rejected by the Van Wagner Billboard company, which deemed it too racy. General consensus blames the rejection on the man-lumps, but I don't know, maybe it had less to do with that than the fact that it looks like he's wanking in a corner.

As an addendum to that, there's also the matter of the copious cleavage (which, to be fair, never really stops anybody from appearing on a billboard) and implied menage-a-trois (do fashionistas mind the occasional gangbang?). But hey, if the internet says VW's rejection is all about ass, then who are we to argue.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Poster, Racy



Nudity + Cause = PETA Ad Campaign

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You know, we need a name for this soon to be overused math equation headline style. Anyway, it's like the headline says. Some strippers got naked for a cause and ended up in a PETA anti-fur ad.

Ad AdFreak reports, the naked (really poor term since all the parts that actuall constitute "actual nudity" are covered) women are Rick's Cabaret strippers and that that move defeats the entire purpose of PETA's nudity campaigns: that they get people who you won't normally see nude to go nude for a cause. Jenna Jameson excluded, of course.

by Steve Hall    Mar- 4-09    
Topic: Cause, Racy



Picturesque Mountain Cabin + Lingerie = Seriously Twisted Ad

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As we have come to expect from Agent Provocateur, weird is normal. So, in this new commercial, it makes perfect sense a lingerie-clad woman in ironing on the front porch of a mountain cabin while the strangest of music plays in the background.

And that she then goes inside to go all S&M the guy laying in bed.

Yes. Agent Provocateur.

Provocative.

by Steve Hall    Feb-27-09    
Topic: Commercials, Good, Racy, Strange



Ladies, Need A New Bikini For Summer? Buy Some Doritos

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Who knew Doritos had so many uses? They can help get a guy whacked in the balls. They can provide the power to rip a girl's clothes off. And now they can function as the latest fashion on the beaches this summer.

Or at least in a Peruvian ad that imagines such a scenario

by Steve Hall    Feb-24-09    
Topic: Good, Outdoor, Poster, Racy



Gekko Finds G Spots For Women

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Increased heart rate. Gasping breath sounds. Curling toes. Trembling legs. Quivering torso. Tingling skin. Dripping wet lips. Increased urgency. Vocal outbursts.

Wait, what? Get your mind out of the gutter!

What did you think we were talking about?

This is a commercial for hotel and restaurants location service G Spot.

Seriously, what were you thinking?

Though if you do choose to watch the commercial, you might want to do so with earphones on.

by Steve Hall    Feb-24-09    
Topic: Commercials, Racy



Wellington Zoo Offers Climactic Valentine's Day

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Unless you want the rest of your co-workers to think your having a bit of afternoon delight in your cubicle, you might want to turn the volume down or wear earphones before viewing this climactic commercial from Wellington Zoo courtesy of Saatchi & Saatchi.

The blissful exuberance is all to promote Valentine's Day at the zoo which has put together a 17-plus night out including gourmet treats, a live band and, of course the animals. There's no word on whether or not the animals will "perform" during the festivities.

by Steve Hall    Feb- 5-09    
Topic: Commercials, Good, Racy, Video



Erotic Threesome Turns Us On to Calvin Klein Jeans

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Not since the eighties when Brooke Shields cooed seductively into the camera have we seen a television commercial (partial nudity) for Calvin Klein Jeans. With the release of a new menage-a-trois themed commercial featuring models Natasha Poly, Anna Selezneva andAnna Jagodzinska, the once racy Shields commercial will now be filed under "tame and innocent."

The commercial, shot by Steven Meisel, will air in Europe while an edited version will air in the U.S. The unedited version run on the Calvin Klein Jeans website.

Along with the television spot, the campaign will be supported by magazine, billboards and LED boards.

by Steve Hall    Jan-30-09    
Topic: Brands, Commercials, Good, Racy



PETA Pawns NBC With GoDaddy-Style Banned Ad Strategy

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OK so, um yea. Like PETA was ever going to actually pay $3 million to run a commercial during the Super Bowl. Of course they weren't. But that didn't stop them from stunting their way to Super Bowl notoriety with a GoDaddy-style banned ad strategy. And on top of that, they twisted things around to make it look like NBC was being more racy than PETA.

PETA contends NBC's response to their ad had "PETA bigwigs blushing like beets." Um, right. More like they were fist bumping each other and laughing at how NBC just fell right into their trap.

more »

by Steve Hall    Jan-27-09    
Topic: Commercials, Opinion, Racy, Super Bowl 2009



Massad Hits Its Readers Where They Like It

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To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.

The so-called "spankvertising whip" -- an apt expression if I ever heard one -- looks suspiciously like a cricket bat but leaves pert white derrieres branded with "Massad, the SM Magazine."

Short and to the point. Sort of like pain. See it in action.








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