Sometimes the clothes are simply more important than the people wearing them. Most fashion brands know this but wouldn't exactly shout it for fear of harming sales but Sela, in a way, doesn't see that as a problem.
In a playful video which features a man and a woman doing a rooftop flirting dance while dressing themselves ultimately find themselves at an impasse. And because, well, the clothes are far more important than the people wearing them, these clothes take matters into their own hands. The clothes get what the clothes want.
We all know many ads love to portray men as drooling, sex-crazed idiots who are easily turned on by just about anything because, well, we are but this commercial for Skykee, a WiFi spy robot (who thinks this stuff up?) stretches the metaphor a bit too far in terms of men's obsession with "ass."
Oh whatever. It's funny. Sort or. In a freakishly twisted, perverted sort of way.
Upon returning home from a business trip, it's sometimes nice to get a follow up email or card from that special new friend you met while engaged in activities entirely unrelated to business. The recipient in this commercial for Snapily is quite proud of himself when he receives a card from Tiffany, the girl he met on his last trip to New York. Quite proud indeed. That is until his co-worker points out something that could only be described as unexpected. Keta Keta created.
Like a sledgehammer, this Duval Guillaume-created ad for Belgium's Organ Donor Foundation bluntly deflates mens' egos and, like a reality slap upside the head, manipulates them into realizing the rigid organ they have in hand isn't the one which will do this woman the most good.
As Adland writes, "thanks for that lesson in truth in advertising Duval Guillaume."
And as we'd say, Cruel, cruel and more cruel!"
But we'd also say," Simply brilliant."
There's a time and a place for sex in advertising. There are also times and places where sex in advertising are most ccertainly inappropriate and accomplish nothing but create embarrassment.
The latter was experienced by Åsk Wäppling of Adland who, along with her daughter and mother, were in a cab when this radio ad (link to story, not actual ad) for Amelia magazine began to play. Needless to say, awkward silence and red faces followed.
Of course Åsk, professional she is, didn't dwell on the more prurient aspects of the commercial, rather the plain badness of it citing terrible copy and questionable strategy. Thank God there are ad critics out there that don't obsess over sex in advertising.
There were three images that accompanied the release that prompted this story. We're going to spare you from two of them because, well, they're all hairy seventies-style and what with everyone shaving every last hair off their bodies today, seventies-style hairiness is, well, just gross.
So, for Asheville (oh wait, they're still into the seventies there, right?) hot tub retailer Willow Creek Hearth & Liesure (damn., even that word is soooo seventies), Atlanta-based BRUNNER created a campaign that's an ode to the hariy seventies and the supposed seductive qualities of the hot tub.
With headlines such as "Because you can only fit one woman in a Porsche," "Spice up your marriage with someone else's marriage," and "Lowers sperm count to the average male range (as opposed to what...a seventies porn star?)," the campaign intends to set the retailer apart from the usually mundane ads seen in the category which depict impossibly perfect, cliched family scenarios.
I Need A Reduction
- Feeling the need for a breast enlargement? Forget surgery. Just drink milk.
- One of the more convincing vote for Obama ads we've recently seen (semi NSFW)
- All kinds of pharmaceutical advertising parodies here from (mostly) Saturday Night Live.
- Tonight at 8PM, Obama will air his 30 minute commercial on NBC, CBS, FOX, Univision, MSNBC, BET and TV One. Hello? ABC? Hello?
Italian newspaper 'L'Unità', originally founded in 1924 by Marxist Antonio Gramsci as the official paper of the Italian Communist Party, has relaunched and rebranded with a new campaign created by "controversial" Italian photographer Oliviero Toscani who worked on the United Colors of Bentton campaign.
Some have labeled the ad sexist. Concita de Gregorio, first female head of the paper doesn't agree, saying, "I don't think it's right to use a woman image to sell, for example, cars. But in this case, I think it's perfect. Since two months, this newspaper is controlled by the body and the head of a woman, me, so in this case I think is pertinent to use a woman's image."
Hmm. Interesting logic indeed tying the mini skirted body of the woman in the ad to her position as "head" of the paper.
"Go all in - but play it safe" so says the copy on Ladbrokes-branded condom packaging. Ladbrokes is a Swedish gambling company which decided to hand out condoms as a promotional item. Another version of the packaging reads, "Don't play with fire - Play with us!"
Ladbrokes' Andreas Gillberg explained the thinking behid the promotion, saying, "We came to think about the fact that condoms - just like Ladbrokes - is all about safe transactions. Just like our games, it's about excitement and safety at the same time".
Interesting. So sex is just a "transaction" in Sweden? Hey, we're all for casual sex but we like to think of it as a bit more meaningful than a poker bet.
From 11.17.06. Apparently those living in Denmark have a care free attitude about a lot of things including speeding so the Danish Road Safety Council thought it was time for a different approach to enforce speed limits. The country now has Speed Control Bikini Bandits. Yes. It's exactly what it sounds like except the Bandits seem to have forgotten to wear their bikini tops when holding speed limit signs and urging drivers to obey the limits. Have fun with this witty campaign approach to speed control but if your boss doesn't like you watching naked women holding speed limit signs while shaking their boobs, you might want to properly angle your monitor before viewing.