Hot Women in Ads? Get Used to it. They're Here to Stay

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AdFreak describes new work from Hunky Dorys as "an advertising campaign that pairs scantily clad females playing a contact sport with suggestive headlines in a blatant attempt to curry favor with the young male target market."

Um. Well, isn't that the entire point? What's blatant about using images of hot, half-dressed women to catch men's attention? It's basic human nature. Men love hot women. Men want to be with hot women. And when they can't...which is most the time...they settle for staring at hot women. In magazines. On TV. On the internet, In porn flicks. And, yes, in advertising which, if you think about it, is really a public service of sorts.

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by Steve Hall    May- 1-10    
Topic: Opinion, Racy



Lingerie Brand Provides Pedestrians Hole to Glory

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Elle McPherson did it to sell her lingerie. Now Marissa Lingerie is doing it. Doing what, you ask? Holes. Yes, holes. No, not holes in their underwear...though given the see-through nature of most lingerie, holes do play a role in lingerie. Rather we're talking about a different kind of hole here.

While McPherson offered up a keyhole to pseudo masturbation, Marissa created a...construction hole. Yes. A hole through which passersby can peer and watch lingerie-clad construction workers do their thing. And many a passerby took the time to gander at the hotness within.

by Steve Hall    Apr-29-10    
Topic: Racy, Video



Flirt Vodka Offers Ladies Free Knee Condoms

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Ladies? Your man got you down? Then Flirt vodka has the solution. Return a case of empty Flirt vodka bottles to a liquor store and receive a free pair of knee pads. So the next time you man's got you done, your knees won't end up looking like the ladies knees in this ad.

And if it weren't already clear, this ad was dubbed one of the 100 Sexist Advertisements on Adme.ru, many of which we've happily covered here on Adrants over the years.

by Steve Hall    Apr-28-10    
Topic: Bad, Good, Racy



College Students Strip For 'Epic Sexy Charitable' Axe Undie Run

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Holy Hot Humanity! Hot college students across the nation will, once again, strip off their clothing and donate it to charity in a ten school competition that promises to, well...be much less hot than it's portrayed in this promotional video.

No, women won't be running around campuses with thongs on. No, women won't be tearing off their shirts to display their bras. No, guys won't be running around in their boxers. No, a girl with "Kelly" written across her underwear won't be riding around on a chariot.

More likely, what we will see are fully dressed college students with kitchen trash bags full of extra clothing walking slowly across campus to place them in Axe drop boxes.

Yea, we know. Ads are always more exciting than the reality they depict.

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by Steve Hall    Apr-28-10    
Topic: Cause, Promotions, Racy, Video



GoDaddy Gives us More to Ogle

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More GoDaddy (one, two). Not much to say. Bimbo. Bikini. Breasts. Objectification. Wandering camera.

Oh wait. Those aren't GoDaddy commercials. OK, well, they sort of are. They're submitted videos that are part of the brand's video contest.

No need to watch them all though. We've watched a few and collected the best screen shots for your enjoyment here, here (hot), here (hotter), here (bootylicious), here (delicious), here (tantalizing), here (for the pleated plaid skirt lover) and here (for the boob lover).

by Steve Hall    Apr-26-10    
Topic: Brands, Consumer Created, Racy, Video



Big Boobs Banned by Network, Lane Bryant Pissed

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Hello? This is Adrants, right? So where's our commentary on the Lane Bryant ad featuring a woman whose breasts are apparently too big for Fox and ABC? Excuse us if we took off a few days to enter the actual world where women with actual breasts and actual cleavage exist. And who aren't cast off as mutated oddities as the networks seem to have done to the women in the new Lane Bryant commercial.

"Good God! She has breasts! Holy shit! Look at that cleavage! We can't possibly air that! That would break our B cup limit! That would likely cause men to get erections in public!The cause groups would eat us alive! Besides, the she weighs more than 120 pounds! And that makes her fat! No one wants to see fat people in ads. Tell those fatties over at Lane Bryant that if they want that spot to air, they're going to have to cover up that cleavage."

So sexy. So not what your father's network would air.

by Steve Hall    Apr-23-10    
Topic: Creative Commentary, Opinion, Racy



Che Magazine Delivers the Babysitter

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As always, Belgian men's magazine Che promises men the prefect world, unencumbered by the silliness of rules, obligations and unfulfilled fantasies. In this Duval Guillaume-created promotion for the magazine's tenth anniversary, a man gets to experience the fantasy every man has had at least once whether or not they will admit to it.

And let's not forget the other thing men like too.

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by Steve Hall    Apr-20-10    
Topic: Magazine, Racy, Video



Nipple Slips, Cinnabon Destresses Tax Payers

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- For those who love to spot nipple slips in YouTube videos, here's one for you from Forrest & Bob Underwear.

- As part of The One Club's Second Annual Creative Week, Southfield, Mich.-based ad agency Doner will present a retrospective celebrating 70 years of work at The One Club Gallery.

- Something about saving the future of advertising. We're not really sure.

- Hoping to alleviate the stress of tax day, Cinnabon is giving away free bite-sized cupcakes on April 15.

- Wish you could embed your ad in an email? You can. Just create a huge animated gif.

by Steve Hall    Apr-14-10    
Topic: Industry Events, Racy, Video



Hot Girls! Whipped Cream! Lingerie! Pillow Fight! Yawn.

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So...let's have a pillow fight. Yea, that's it. And why not? After all, pillow fights are fun. Especially when there's a lot of feather-filled pillows. And the pillows break open. And you film the thing. In slow motion. With zoom shots. And an oh-so-uber-cool throbbing soundtrack. And you stage the thing between two hot girls. In lingerie. In a bedroom. On a bed. With a third girl. Who has an ejaculating squirt gun. With pump action. That shoots water over a girl's chest. Which is gratuitously zoomed in upon. In...slow motion.

And when that isn't enough, you add a fourth girl. With two pies. Filled with cream. That end up all over the four girls. Along with the feathers. Which makes the girls look like they just appeared in a bukkake flick.

And the you ruin the whole thing by actually showing the advertised product.

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by Steve Hall    Apr-14-10    
Topic: Creative Commentary, Racy, Video



GoDaddy Girls Give Stripping Lessons

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"At GoDaddy.com, we're inexpensive. Not cheap," so says Go Daddy CEO Bob Parsons to Go Daddy Girl Vanessa Rousso as Danica Patrick and Candace Michelle illustrate the proper method of stripping off a jacket to reveal the Go Daddy top.

It's all part of Go Daddy's sponsorship of NBC's national Heads-Up Poker Championship. Of course, as with its Super Bowl antics, Go Daddy will unleash another "edgy" commercial called teacher which will feature Rousso. Unsurprisingly, it's said to be filled with innuendo.

Here's a video hyping the whole thing. You might want to skip the ending.

by Steve Hall    Apr-13-10    
Topic: Racy










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