Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.
It's that simple.
And we're not even going to get into the whole women as on-demand play things thing.
Because they are.
In the fantasy-addled minds of most men.
- It's global branding of another sort: How Americans See Europe.
- If you want to see a bad Photoshop job. Or if you just want to see a hot woman in her bikini.
- More from the lady who loves to create ads inside Second Life which feature but, busty avatars.
- An old Old Spice ad.
- Not new but worth a look. Agency (almost) shoots kitty to illustrate the qualities of good advertising.
- Thought: If social media didn't exist, would P&G have the problem they are currently having with their Cruisers and Swaddlers diapers?
We've got Catholic school girls. We've got pleated plaid skirts. We've got twins. We've got a twin taking a shower. We've got another twin having an "orgasm" in the middle of class. Sounds like a beer commercial, right? Nope. Just an Italian lip gloss ad.
Taking the breasts as bowling balls metaphor to, well, the bowling alley, Jonathan Leder, who earlier showed us the orgasmic effects of playing squash, now shares with us the tantalizing excitement of bowling. Model Lauren Young, whose more than ample breasts are barely contained in a French cut bra, prances up and down the alley as Leder's lens follows the every gyration of her mountainous flesh within.
We all know sex sells, right? Or at least we like to think it does, studies be damned. And we all know some people don't like the use of sexual imagery in ads so they try to censor it. Marketers, ever the ones to twist a meme to their favor, have taken to "censoring" what really doesn't need to be censored just to make the whole thing sexier than it really is.
The latest entry in this game is a campaign from Grey in Mumbai which pitches Anne French skin cream as being so effective, the results have to be pixelated.
Yes. Don't you wish your legs were that hot?
AdFreak describes new work from Hunky Dorys as "an advertising campaign that pairs scantily clad females playing a contact sport with suggestive headlines in a blatant attempt to curry favor with the young male target market."
Um. Well, isn't that the entire point? What's blatant about using images of hot, half-dressed women to catch men's attention? It's basic human nature. Men love hot women. Men want to be with hot women. And when they can't...which is most the time...they settle for staring at hot women. In magazines. On TV. On the internet, In porn flicks. And, yes, in advertising which, if you think about it, is really a public service of sorts.
Elle McPherson did it to sell her lingerie. Now Marissa Lingerie is doing it. Doing what, you ask? Holes. Yes, holes. No, not holes in their underwear...though given the see-through nature of most lingerie, holes do play a role in lingerie. Rather we're talking about a different kind of hole here.
While McPherson offered up a keyhole to pseudo masturbation, Marissa created a...construction hole. Yes. A hole through which passersby can peer and watch lingerie-clad construction workers do their thing. And many a passerby took the time to gander at the hotness within.
Ladies? Your man got you down? Then Flirt vodka has the solution. Return a case of empty Flirt vodka bottles to a liquor store and receive a free pair of knee pads. So the next time you man's got you done, your knees won't end up looking like the ladies knees in this ad.
And if it weren't already clear, this ad was dubbed one of the 100 Sexist Advertisements on Adme.ru, many of which we've happily covered here on Adrants over the years.
Holy Hot Humanity! Hot college students across the nation will, once again, strip off their clothing and donate it to charity in a ten school competition that promises to, well...be much less hot than it's portrayed in this promotional video.
No, women won't be running around campuses with thongs on. No, women won't be tearing off their shirts to display their bras. No, guys won't be running around in their boxers. No, a girl with "Kelly" written across her underwear won't be riding around on a chariot.
More likely, what we will see are fully dressed college students with kitchen trash bags full of extra clothing walking slowly across campus to place them in Axe drop boxes.
Yea, we know. Ads are always more exciting than the reality they depict.
More GoDaddy (one, two). Not much to say. Bimbo. Bikini. Breasts. Objectification. Wandering camera.
Oh wait. Those aren't GoDaddy commercials. OK, well, they sort of are. They're submitted videos that are part of the brand's video contest.
No need to watch them all though. We've watched a few and collected the best screen shots for your enjoyment here, here (hot), here (hotter), here (bootylicious), here (delicious), here (tantalizing), here (for the pleated plaid skirt lover) and here (for the boob lover).