The Hottest Ads of 2008, Revisited

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Once again, it's time to look back and review 2008, Adrants-style: with the hottest, sexiest and raciest ads of 2008. If you've fallen behind the times, check out our 2007 round-up. Otherwise, sit back and enjoy.

Sometimes an ad comes right out and says what everyone's thinking, a method that can be nearly as refreshing as, oh ... an alcoholic energy drink. At least that's the case with this billboard in Denmark for Cult Shaker. Mincing no words, it asked passersby to fornicate with the naked girl featured at left. Are we off to a good start yet?

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Combining the well-documented fact that eyes tend to wander down paths made by pulchritudinous cleavage, and the notion a fast camera is paramount to lending permanence to the moment, Olympus presents us with an ad that perfectly captures this deft eyeball dance.

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And what would a cattle call of the year's hottest ads be without the famed Why every guy should buy their girlfriend a Wii Fit video starring Lauren, the gorgeous girlfriend of Tinsley Advertising Director-Marketing Giovanny Gutierrez, who made the video as a spec viral?

With 7,634,988 views, the hypothesis is proved once again: amateurishly shot + hot chick + controversy = viral hit.

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by Steve Hall    Jan- 5-09    
Topic: Opinion, Racy



Skin Pustules Sing 'It's A Beautiful Day For Cancer'

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Australian hip-hop artist Al Bino (um, right) is out with a video entitled It's A Beautiful Day for Cancer. It's sexy. It's weird. It's gross. It's funny.

Produced by Lyrics Born, the video, according to the Lyrics Born website, was created for an "Australian skin cancer benefit project."

It appears the video has been successfully seeded across sites such as YouTube, Break, AOL, Current, Dailymotion, Buzznet and several others. On YouTube, the video, which was posted December 11, has seen 22, 798 views. Views on other seeded sites don't add up to much.

by Steve Hall    Dec-23-08    
Topic: Racy, Strange, Video



Irish Liqueur Drops Cream onto Parted Pink Lips

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Despite appearances, "Listen to Your Lips" is an ad for Bailey's, not a trailer for My First Naked Kneel-Fest.

By JWT and Psyop, which wanted to create a "sensual but not overtly sexual" interpretation of the "Bailey's taste experience."

Maybe the "not overtly" part was lost in the editing room. Seeing drops of cream splash onto rows of shiny, slack DSLs don't exactly bring Moo Moos to mind. (Nice touch with the closing lick!)

Can somebody please page Alex Leo? She needs to update Section Five in her list of five sexist trends the ad world just can't shake.

Ad is SFW, even if your cheek-flushing suggests otherwise.

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by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Commercials, Online, Racy



For Every Air Hump You Vouch For, Someone Out There Gets Protection.

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We've all fantasized about making a living out of sex, drugs and poorly-tuned instruments. So it's likely we've all played air guitar -- the process of using your fingers to make sweet love to an instrument that isn't really there.

Thus inspired, McCann/Paris launched Safe Air Sex, a campaign that takes the concept of air guitar and applies it to (SAFE!) sex. Confused? Watch Rabbit Man molest valuable O2 after shimmying an invisible condom onto his imaginary three-foot jimmy. (We love how, to segue into condom application, he goes, "Stop. In the name of love.")

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by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Online, Racy, Strange



Deleye Fashion Educates Belgians on Multiple Uses of Socks

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In a world where bigger is better, size matters...and socks have multiple uses, Belgian retailer Deleye Fashion is out with an ad that majestically embraces the world's obsession with size.

Created by DDB Belgium, the ad is a nod to the world's collective inferiority complex but let's not be negative here. Is there really anything wrong with striving to be bigger, better, stronger and more intelligent? OK, that last one is stretching it a bit. After all, this is an underwear ad. How intelligent can it possibly be?

by Steve Hall    Dec-15-08    
Topic: Creative Commentary, Magazine, Poster, Racy



The End of the Beginning is the Beginning of the End

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If teenagers knew the consequences of unprotected sex before they engaged in it, would it make them think twice before succumbing to desire? That's the question this teen pregnancy commercial ponders. Following the actions of a teen couple as they party, drink, hook up, have sex and deal with the consequences in reverse, the commercial shares the possible negative outcomes of having unprotected sex.

The bigger question is, given the quick-cut/ADD mentality so prevalent among, well, everyone these days, will anyone remember the beginning (end) when they get to the end (beginning)? Wait, what? Exactly.

The commercial was created by DLKW London for COI.

by Steve Hall    Dec- 8-08    
Topic: Cause, Commercials, Racy, Strange



Bennetts Insurance Upholds Legacy of Its Founder

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There are many ways to sell insurance: the full coverage facial. Or cross dressing cheerleaders. Or the accidental wedding proposal. Or five-year-olds. Or Sanjaya.

And then there's bouncing thong-clad women getting spanked, courtesy of Bennetts Insurance.

Which brings us to Bennetts' latest effort, featuring motorcycle-style mechanical bull riding ... in slow motion ... in the rain ... while the riders wear bikinis.

But before rising to argue that wet, slow, mechanical bikini bull-riding has nothing to do with insurance, consider the roots of the company. "The origin of the oath 'Gordon Bennett' lies in the behavior of a 19th century playboy of that name," FishNChimps informs, helpfully adding, "It therefore came as a pleasant surprise to read on the CV of a certain insurance website that in 1930 this company was 'Founded by Gordon Bennett in Coventry and provided general insurance for customers.'"

So it's probably safe to assume Gordon Bennett himself -- self-styled playboy -- is smiling down upon the warped efforts of his ad men, proud that his pervy love of poon has trickled down to the modern day ... with admirable fidelity.

by Steve Hall    Dec- 8-08    
Topic: Commercials, Racy



Shocker! American Apparel Uses Nudity to Sell Clothing!

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Once again, nudity in advertising brings back good old-fashioned American outrage. To which, we offer our standard reply: Why so shocked? Nudity is natural and beautiful. And, not to mention, normal.

Of course, using it to sell products is another story but still. Is it really so horrific to show nude people in ads? After all, given the length of time humans have been on the planet, clothing is a pretty new concept. This ad is just getting back to...ahem...the natural way of things.

by Steve Hall    Nov-20-08    
Topic: Racy



Clearway: Your Direct Connection to The Wolf.

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Remember The Wolf, the cool operative summoned in Pulp Fiction to clean up the remains of a guy who had his brains blown out in a moving car?

UK-based cleanup firm Clearway riffs off that unseemly scenario with the ad at left -- "No job too big, no job too awful" -- depicting bloody furniture and a distinctly man-shaped stain. Among other things.

The ad was banned for obvious (read: "excessively graphic, offensive and distressing") reasons. Obtusely defensive, Clearway insists the piece is "an accurate portrayal of the work they undertook on a daily basis."

Which I guess is one way of saying Guy Ritchie and Quentin Tarantino -- or their gun-and-butcher's-knife-swinging muses -- get open tab when they're in town.

by Angela Natividad    Nov-17-08    
Topic: Brands, Magazine, Poster, Racy, Strange



Sloggi Annoints World's Best Bottoms

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Last week, international underwear brand Sloggi held its second annual World Most Beautiful Bottom "Show me your Sloggi" competition at Club Quartier Latin in Paris. Out of 11,200 entrants who submitted photos to Sloggi, 46 finalists from 29 countries were selected with the aid of 31 million voters and a panel of seven judges including supermodel Adriana Karembeu, ESA Astronaut (huh?) Paolo NesPoli, conceptual artist Stan Murmur, FHM Editor in Chief Lomig Guillo, Invista Global's Michelle Rice Sloggi Global Brand Manager Thomas Herreiner and 2007 Sloggi winner Kristina Dimitrova.

The winners? Brazilian 20-year-old Melanie Nunes Fronckowiak had best female bottom, while French 27-year-old Saiba Bombote was named the most beautiful male bottom.

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by Steve Hall    Nov-16-08    
Topic: Brands, Events, Promotions, Racy










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