Wrist Slitting Ad Greets Traveling New Year Revelers

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We Matter decided to start the year off right with print ads on BART featuring a girl cutting her wrists for lack of attention.

"How the hell can they wish us a happy 2007 with images like that?" snarled the teenage BART passenger who was forced to stare at it for the whole ride.

Hey, at least we know people look at ads and even take them a little personally. Maybe next year We Matter will glam up the campaign by putting one of those "HAPPY 2007!" party hats on its not-so-optimistic New Year poster children.

Read the copy here. We dig wake-up call ads, especially since cutting is a topic in suburbia that's not much addressed (and should be). That revelers came across the campaign over the threshold of 2007 was just awkward timing.

by Angela Natividad    Jan- 2-07    
Topic: Outdoor, Poster, Racy



Lynx Offers 100 Percent Off Women's Clothing

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You have to love the simplicity of this Lynx promotional email containing the subject line "100% off women's clothing." Upon opening the email, the only this you see is a naked (with the appropriate body parts covered) specimen of female perfection who peers out at you with a look you can only hope to ever see in real life. It's a witty play on words that gives nod to the long-running notion portrayed in past campaigns that wearing Lynx gets you the girl.

by Steve Hall    Dec-22-06    
Topic: Direct, Good, Online, Racy



Julie Mancuso New Lange Girl

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How could we possibly forget? We grew up skiing and still do. We subscribed religiously to Ski and Skiing and Powder when it made its entry. We even owned Lange boots but we only have vague memories of the Lange Girls which graced the pages of Lange ski boot ads for years. Perhaps, the parents tore out the Lange ads before we were able to read the magazines. Perhaps we have a horrible memory. Perhaps we were so infatuated with Jonna Lee we didn't have time for anyone else. Anyway, the Lange Girls are back. Or they never left and we never noticed. Now, though, Lange is using female sports figures rather than models such as U.S. Ski Team member Julia Mancuso who's gracing the current campaign.

by Steve Hall    Dec-22-06    
Topic: Campaigns, Magazine, Racy



Burger Fuel Says Have a White Christmas ... with 330 Grams of Coke

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Ana at Spare Room is none too thrilled by indie restaurant Burger Fuel's shot at viral notoriety, but we admit we were amused in a dark sort of way.

Order the White Christmas combo for 330 grams of Coke - that's right, Coke. In a cup, not on a mirror. Don't be fooled by the razorblades in the viral or the powder-dipped $100 bill in the ad - neither are actually included. We'd shake our heads and go, "Oh how trashy," but then again, we're the home country of Hooters, which isn't exactly a conservative haunt either. And anyway, any restaurant Pablo Escobar admonishes us to visit must be okay.

by Angela Natividad    Dec-20-06    
Topic: Packaging, Promotions, Racy, Video



Lingerie Model Gets Digitally Humped

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We just have to wonder what sort of guy could be so hard up for sex, he'd have to resort to manipulation by billboard to achieve pleasurable release. Oh wait. He's part of the ad and we're talking about digital manipulation here. Funny. Ha ha. Oh wait. Digital manipulation? That's still funny.

by Steve Hall    Dec-18-06    
Topic: Good, Outdoor, Racy, Strange



Frangelico Gets Sticky, Sexy, Somewhat Uncomfortable

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Here's one for the whole family. Frangelico shows us just how creamy it gets with an image of - is that a hazelnut? - inside a mouth dripping sticky syrup.

We tilt our heads. We stare thoughtfully. And we think, if the liqueur itself were that sticky, we'd have a helluva time trying to swallow. It recalls those "Got Milk?" ads involving the dog trying futilely to get the peanut butter out of its mouth.

Image courtesy of chanukbair.

by Angela Natividad    Dec-18-06    
Topic: Outdoor, Poster, Racy



Kenwood Unleashes Swedish Bimbo Boobs For MP3 Player

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It's a good thing Annika holds the Kenwood MP3 player up to the camera for a close up in this video otherwise we'd have suffered from the "my eyes are up here" syndrome throughout the entire thing in which she sings We Wish You A Merry Christmas in an enticingly sexy Swedish accent. Acknowledging her hard to miss cleavage, this rendition of "We" Wish You A Merry Christmas takes on entirely new meaning.

by Steve Hall    Dec-18-06    
Topic: Good, Racy, Video



Vintage Throwback: Marlboro Tries Baby Desperados

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Sometimes you need to go vintage to remember how far we have (or haven't) come. Before cowboys, Marlboro marketed with that other lovable doe-eyed mom-melter: kids. The text just kills us.

We only wish we could have invited our moms to light up pre-punishment without getting thrown into next year. See the complete ad here. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Good, Newspaper, Racy, Trends and Culture



Second Life Lets Would-Be Creepies Live Out Fantasies

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You can do what on Second Life?! That was, and remains, our reaction when we discovered you can role play rape in the back alleys of the commerce-friendly virtual wonderland.

Apparently even Second Lifers can't do the rounds alone after dark. - Contributed by Angela Natividad

by Angela Natividad    Dec-14-06    
Topic: Bad, Games, Online, Racy, Strange



Talking About Sex Makes For Better (And Safer) Sex

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Before the wonders of the Internet, we never had the pleasure of experiencing how open other countries are about the subject of sex. In America, we toss the subject into a box, throw away the key and hope no one ever finds it. Caffeine Marketing points us to a Belgium-based sex and AIDS awareness campaign by Sensoa. There are several versions of the ad that were developed for both the general public as well as specific audiences such as school children and homosexuals. Translated, one of the ads reads, "Oral, vaginal, anal. How about verbal? Say what you like, what you expect, how far you will go. And expect the same from your partner. Because good agreements makes good sex."

by Steve Hall    Dec- 7-06    
Topic: Campaigns, Commercials, Good, Magazine, Newspaper, Racy










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