Portland-Based Bent Image Lab gets innovative and uses a human face to sex up a stop motion character who goes from sweetheart to siren in this 60-second ad for Lux Provocateur soap and agency Santo Argentina (Spanish version here). Executive Producer Ray Di Carlo explains, "It was just a really good way to solve a problem I see in some stop motion puppets --a lack of soul."
Technical breakthroughs aside, the content is a far cry from Wallace and Grommett. After a forest bath with some black Lux soap the id-operative heroine makes the antlers of deer grow in addition to turning up mustaches on her former village brothers. And what in hell is going on with the whip-wielding gnome-looking thing? - Contributed by Angela Natividad
Apparently those living in Denmark have a care free attitude about a lot of things including speeding so the Danish Road Safety Council thought it was time for a different approach to enforce speed limits. The country now has Speed Control Bikini Bandits. Yes. It's exactly what it sounds like except the Bandits seem to have forgotten to wear their bikini tops when holding speed limit signs and urging drivers to obey the limits. Have fun with this witty campaign approach to speed control but if your boss doesn't like you watching naked women holding speed limit signs while shaking their boobs, you might want to properly angle your monitor before viewing.
-Virgin Atlantic goes overboard playing with its own nine inches of pleasure in a new campaign from Eight Partnership.
- imulus wonders why advertisers haven't figured out podcast advertising and offers up a few suggestions.
- If you like hot looking mannequins in hot looking lingerie in hot looking poses, you'll like this print campaign for blush lingerie.
- That Silly Girl weighs in on the stereotypical idiocy of the STA Travel Body Shots thing and why Leo Burnett might want to take its weather-dependent Max Factor billboard to earthquake laden San Francisco.
- Cynopisis reports, "Nielsen has just completed its first Product Placement Valuation Study, which is part of its Anytime Anywhere Media Measurement (A2/M2) initiative. Of interest in the study, 57.5% of viewers recognized a brand when seeing a product placement in combination with a commercial. That's in comparison to 46.6% who only saw the commercial for that brand. The results suggests product placement adds to the value of traditional advertising."
- Michael Crichton does the fake company, fake video thing to promote his new genetic engineering-focused novel.
Though you may think Adrants is the only entity that writes about sex in advertising, we'd like to correct that myth by pointing you to the Silly Girl who seems to enjoy focusing on the "sex sells" aspect of advertising even more than we do. In no less than two stories, we're treated to an exhibition called Diversity held at Milk Studio Gallery in New York on November 21 to celebrate the U.S. launch of S Magazine, a publication that enjoys crossing the line between mainstream fashion and, well the inevitable conclusion that never seems to be completely fulfilled in most fashion advertising.
Then we're slapped upside the head (or ass, as it were) with oh so shocking ass kicking S&M images all in the name of promoting Umbro footwear. Hmm...we like this Silly Girl.
Spanking and that old standby - milk poured over a woman's chest - are central elements in two ads for South African fashion brand Old Khaki. While we know we should say something pithy about this approach, for some reason we simply can't seem to come up with anything. Could we possibly be bored with this whole "sex sells" thing? Of course not. It's all about precarious positions promoting homegrown pleasure.
We want to say no, it's not weird to see genitals in nature, but photographing them and putting them all together does vibe slightly weird. And calling the whole thing Nature is Sexy? It completely warps the meaning of "tree-hugger."
We're a little worried somebody at the office is going to come up behind us and catch us looking at ...
... at what? Fruit? A gaping hole in the ground? What? - Contributed by Angela Natividad
These ads remind us why it's important to wear a condom - indeed, even to press condoms into the hands of unwitting couples who may need them more than others. The print reads "Don't forget to use 'em. Please." Nice touch with the baby handing over the protection. - Contributed by Angela Natividad
Continuing the road/tunnel advertising thing, this Axe ad in Sao Paulo ensured we will never see tunnels as mere means to ends ever, ever again. Tunnels are magical destinations in and of themselves. - Contributed by Angela Natividad
Selling coffins is usually a somber affair but not for this Italian coffin maker who promotes coffins with a calendar full of lingerie-clad women draped over the company's line of product. It sure is better than the usual shriveled, wrinkled look one might usually associate with death. All they need now is a Chippendale's version for the ladies.
At the corner of Rector and Washington in New York, Giovanni's Atrium has begun a storefront campaign that's generating more attention than restaurant windows usually get. Showcasing "The happiest Happy Hour south of ground zero," its posted menu includes lines like "Hot and Cold Antipasto Table to tantalize your appetite" ... "for destruction?" quips Gawker.
Hey, marketing's competitive in the Big Apple. They definitely got our attention. It's advertising in bad taste, but we can't help but ask ourselves if it's actually bad advertising. - Contributed by Angela Natividad