So...what is this World Cup-themed Lynx poster campaign trying to say? Soccer fans should be hot and female? A country's color should be incorporated into bra design? Having a thin waist and big boobs will guarantee you a slot in a Lynx ad? Soccer is somehow related to the crucifixion? Women with hot bodies but not-so-hot faces can be in Lynx ads too? Men only care about boobs?
Do tell, BBH UK.
The UK's Kindred agency has launched a new skin care commercial for the British Association of Dermatologists to raise awareness of issues that can lead to skin cancer. The ad begins as if it were a lingerie ad with lingering shots of a model clad in underwear who flits about as the camera follows her.
Accompanying this visual activity is a voice over which intones such nonsense about life being full of beauty, something about seeing the small child inside you and a load of other intelligible babble. Suddenly, the bullshit is cast aside, the model sits on the bead and says, "I don't know about all that but if you really want to look after your skin then this is all you need."
Well here's a simple one. Girls look hot wet. Guys don't. It's as simple as that. Well, at least that's what Lynx says.
"What happens when you mix high fashion, Chelsea Flower Show and naked models? You get the BrandAlley's Chelsea Flower Show Flashwalk."
And that precisely explains this new work from BrandAlley for the 2010 Chelsea Flower Show.
Paint and nudity. What's not to love?
As a follow on to its Super Sexy CPR, Fortnight Lingerie offers up Super Sexy Abdominal Thrusts. In case, you know, you're in a restaurant wearing only your underwear and you choke and you need the Heimlich Maneuver...from a guy wearing only his underwear. That happens all the time, right?
When you think H&M, you don't usually think of a group of lithe ladies seductively cavorting on the beach Victoria's Secret-style. But after you view this new-ish commercial from the retailer, you just might change your mind.
One by one, each of the five delicious ladies in this commercial gets their own personal camera love. It's beautiful. It's pleasing to the eye. It makes you want to run out and buy a bikini. That is if you weigh less than 100 pounds and aren't sporting anything bigger than a B cup.
Derivative. Obvious. Awesome. We'd yawn except even derivatively obvious commercials featuring sexy women dressed as cowgirls are, well, awesome. Not sure the pair are going to sell any Double Chili Cheeseburgers for Wienerschitzel but that's probably a good thing.
Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"
He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.
This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling
It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.
You've seen them. Video game commercials. If they aren't of the epic movie preview genre then it's usually two game geek guys sitting on a couch staring into the camera while playing the game.
Not so with Activisions racing game, Blur. nope. No game geeks here. Just hot women in crop tees and cut of shorts catfighting their way to a win.
Oh look. PETA does nudity again. but this time they painted the models so they can actually appear nude in public without it being called indecent. At least that's our take on it. So now the cause group wants us all to know that even England's famed bearskin hats are off limits.
Former Lara Croft model Lucy Clarkson, along with several other curvaceous beauties, donned painted Royal Guard uniforms and paraded across Westminster Bridge to call attention to the urgent issue.
We love PETA. Oh wait.