Skin Care Ad Saved by Ad Blather Interuptus

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The UK's Kindred agency has launched a new skin care commercial for the British Association of Dermatologists to raise awareness of issues that can lead to skin cancer. The ad begins as if it were a lingerie ad with lingering shots of a model clad in underwear who flits about as the camera follows her.

Accompanying this visual activity is a voice over which intones such nonsense about life being full of beauty, something about seeing the small child inside you and a load of other intelligible babble. Suddenly, the bullshit is cast aside, the model sits on the bead and says, "I don't know about all that but if you really want to look after your skin then this is all you need."

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by Steve Hall    Jun-11-10    
Topic: Commercials, Racy



Wet Girls Way Hotter Than Wet Guys

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Well here's a simple one. Girls look hot wet. Guys don't. It's as simple as that. Well, at least that's what Lynx says.

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by Steve Hall    Jun- 9-10    
Topic: Racy



What Do Nudity and Flowers Have in Common?

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"What happens when you mix high fashion, Chelsea Flower Show and naked models? You get the BrandAlley's Chelsea Flower Show Flashwalk."

And that precisely explains this new work from BrandAlley for the 2010 Chelsea Flower Show.

Paint and nudity. What's not to love?

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by Steve Hall    Jun- 7-10    
Topic: Guerilla, Racy, Video



Heimlich Maneuver Like You've Never Seen it Before

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As a follow on to its Super Sexy CPR, Fortnight Lingerie offers up Super Sexy Abdominal Thrusts. In case, you know, you're in a restaurant wearing only your underwear and you choke and you need the Heimlich Maneuver...from a guy wearing only his underwear. That happens all the time, right?

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by Steve Hall    Jun- 3-10    
Topic: Commercials, Racy



H&M Gives us the Skinny on This Year's Line of Bikinis

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When you think H&M, you don't usually think of a group of lithe ladies seductively cavorting on the beach Victoria's Secret-style. But after you view this new-ish commercial from the retailer, you just might change your mind.

One by one, each of the five delicious ladies in this commercial gets their own personal camera love. It's beautiful. It's pleasing to the eye. It makes you want to run out and buy a bikini. That is if you weigh less than 100 pounds and aren't sporting anything bigger than a B cup.

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by Steve Hall    Jun- 2-10    
Topic: Commercials, Creative Commentary, Racy



Paris Hilton's Carl's Jr. Commercial Re-Imagined Cowgirl-Style

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Derivative. Obvious. Awesome. We'd yawn except even derivatively obvious commercials featuring sexy women dressed as cowgirls are, well, awesome. Not sure the pair are going to sell any Double Chili Cheeseburgers for Wienerschitzel but that's probably a good thing.

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by Steve Hall    Jun- 2-10    
Topic: Bad, Commercials, Good, Racy



Rape Campaign Just Makes Men Think More About Sex

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Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"

He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.

This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling

It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.

by Steve Hall    May-28-10    
Topic: Bad, Campaigns, Cause, Creative Commentary, Racy



Activision Gets You Hot For Blur

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You've seen them. Video game commercials. If they aren't of the epic movie preview genre then it's usually two game geek guys sitting on a couch staring into the camera while playing the game.

Not so with Activisions racing game, Blur. nope. No game geeks here. Just hot women in crop tees and cut of shorts catfighting their way to a win.

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by Steve Hall    May-26-10    
Topic: Promotions, Racy, Video



Royal Guard Goes Nude For PETA

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Oh look. PETA does nudity again. but this time they painted the models so they can actually appear nude in public without it being called indecent. At least that's our take on it. So now the cause group wants us all to know that even England's famed bearskin hats are off limits.

Former Lara Croft model Lucy Clarkson, along with several other curvaceous beauties, donned painted Royal Guard uniforms and paraded across Westminster Bridge to call attention to the urgent issue.

We love PETA. Oh wait.

by Steve Hall    May-26-10    
Topic: Guerilla, Racy



Southwest Says No to Racy PETA Ad

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No stranger to racy ads, Southwest has dubbed a new PETA ad "too sexy" for its in-flight magazine, Spirit. Pimping a vegan diet, the ad shows a security scan of a woman in her underwear with the words, "Be Proud of Your Body Scan: Go Vegan."

Southwest Airlines Senior Account manager Diane Ciaglia told PETA the ad is "too provocative to run in our publication."

Countering Southwest, PETA Senior VP Dan Mathews said, "Our ad is less sensational than many of Southwest's own promotions. The airline may have canned it because the company is based in Dallas, the heart of the beef belt."

PETA may have a point when it claims Southwest might be talking out of both sides of its mouth. One need only take a look at Hostesses in Hotpants and Don't #$*!% Me Over.

by Steve Hall    May-21-10    
Topic: Brands, Campaigns, Racy










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