Racy One Night Stand Super Bowl Ad Touts Gildan T-Shirts

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Back in the day, GoDaddy used to stir up all sort of conversation surrounding its racy Super Bowl ads. In recent years, the brand has taken a calmer, less blatantly sexual approach to advertising. That said, in one of this year's ads, super model Bar Refaeli does suck face with a nerdy geek for a bit.

Enter apparel brand Gilden. Making its Super Bowl debut, the brand will air an ad that, it would seem, is all about the one night stand and how much one guy really really wants his t-shirt back before he slinks out of his lover's room in the morning.

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by Steve Hall    Feb- 1-13    
Topic: Racy, Super Bowl 2013



Agent Provocateur Model Loses Her Pussy

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So the whole pussy double entendre thing? Dead, done, gone, right? Nope. Agent Provocateur has dusted it off and is foisting in out face for it Valentine's Day promotion.

So we have a woman wandering around her house in her lingerie (naturally) who hears a noise outside and her cat screeching. She heads outdoors and catches the attention of a man running by. And oh yes, she asks, "Have you seen my pussy?"

Well, yes, maam, it's right there between your legs. OK, he didn't say that. His tongue dropped, she scowled at him and he went on his while. Out lady friend then proceeds to continue looking for her cat by calling, "Here pussy, pussy, pussy...."

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by Steve Hall    Jan-30-13    
Topic: Racy



Lifeguard Bested by Astronaut in Axe Super Bowl Ad

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As part of its Axe Apollo Space Academy promotion, Axe will are a commercial during the Super Bowl that mirrors the campaign's launch commercial. In the ad, we witness a Jaws-style scenario in which a hunky lifeguard rescues a hottie...and beats the shit out of the shark. But just as the two are getting close to one another, the woman's eyes are drawn to an astronaut. Because, well, astronauts always roam the beach in summer fully clad in a space suit, right?

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by Steve Hall    Jan-28-13    
Topic: Racy, Super Bowl 2013



Diet Coke 'Hunk' Returns, Gets Giant Facial

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Diet Coke is celebrating its 30th birthday with the return of the Diet Coke Hunk character. The ad is the fourth in a series which began in 1994. The original, which starred Lucky Vanous as shirtless construction worker, centered on a group of women who would gather in a office window every day at 11:30 to watch a shirtless Vanous take a break with a Diet Coke. Additional versions of the ad followed in 1998 and 2007. The 2007 version caused a bit of a storm as hunk actor Francois Xavier, unlike in other ads, did not take his shirt off.

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by Steve Hall    Jan-28-13    
Topic: Racy



Do Target's New Ads Misogynistically Objectify Women?

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Just what the hell is this new Mono-created Target ad attempting to convey?

Climbing a ladder in heels is difficult? Women are "challenged" by ladder climbing? Life throws many curve balls in a woman's path? Women don't know how to screw and unscrew a light bulb?

And how about the rest of the ads in the series?

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by Steve Hall    Jan-17-13    
Topic: Brands, Opinion, Racy



Ad Banned For Claiming Cream Will Make Your Ass Look Like Mila Kunis'

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An ad for Rodial body cream featuring Mila Kunis was banned by the UK's Advertising Standards authority for claiming its cream will provide a "body to die for." The ad, which took the form of an email, featured Mila Kunis from a recent Esquire shoot. In the ad, Kunis can be seen standing against a wall in her underwear. The headline reads, "Get a body to die for with 50% off body sculpture for 24 hours."

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by Steve Hall    Jan-17-13    
Topic: Celebrity, Racy



MTV's Wrist Slapped For Airing Racy 'The Valleys' Ad

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Much of what we see on reality shows is a sad representation of the human race, or at minimum, the sliver who doesn't mind their inner most idiocy broadcast to the world. MTV's The Valleys is no exception. But we're not here to debate the finer points of reality TV programming. We're here to share with you an MTV UK ad promoting the network's The Valleys.

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by Steve Hall    Jan- 9-13    
Topic: Policy, Racy, Television



Kaley Cuoco Makes Super Bowl Debut in Toyota Ad

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Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand's Get in the Big Game promotion.

From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.

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by Steve Hall    Jan- 7-13    
Topic: Celebrity, Racy, Super Bowl 2013



Go Daddy Taps Supermodel Bar Refaeli For Super Bowl Ad

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Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.

The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand's shift away from a straight sex-sells approach to one that includes aspects of the brand's actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.

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by Steve Hall    Jan- 4-13    
Topic: Celebrity, Racy, Super Bowl 2013



Please Don't Play With My V-Spot

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As you may have realized, we're somewhat partial to the sex-sells approach to advertising here at Adrants. That said, there are limits and there are matters of taste. Writing on Venture Beat, Jolie O'Dell brings to our attention a promotional email she was sent by voice-control company Voco touting their booth at next week's CES in Las Vegas.

Next to a pair of disembodied legs, the ad urges the reader to "Play with my V-Spot. Another image of a woman's red-lipped open mouth carries the headline, "Because oral is better."

Created by Dirk Marketing, the ads shamelessly tie the the product to a woman's vagina and the act of giving a blow job. O'Dell, a classy and refined woman if ever there was one - something you immediately realize once you meet her - eloquently castigates Voco for it's seemingly out of touch approach to marketing.

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by Steve Hall    Jan- 4-13    
Topic: Brands, Opinion, Racy







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