While watching the Super Bowl back in the day, we could expect several brands to serve up a delicious selection of scantily-clad women hocking beer, domain registration, energy drinks, lingerie and even water. Today, relatively few brands play the sex-sells card any more but thanks to Carl's Jr., the approach isn't quite dead.
Right up there with PornHub in the great Super Bowl Free Publicity Land Grab game is Ashley Madison which just ran a print ad featuring a hotly-clad, coin-flipping female referee under the headline, "Do You Prefer Head or Tail?"
Oh how wonderfully witty! Head or Tail? Get it? Yea, we thought you did.
Ashley Madison, the website married people go to when they want to have an affair, placed the ad within a Super Bowl insert in the San Francisco Examiner.
Ashley Madison Founder Noel Biderman reportedly offered love-child fathering Dan Marinino a job saying, "The Dan Marino love child is just the latest in a long line of adulterous behavior supported by the organization. Should CBS fire Marino for his indiscretions, I'd be happy to have him on the team at AshleyMadison."
Back in the day, GoDaddy used to stir up all sort of conversation surrounding its racy Super Bowl ads. In recent years, the brand has taken a calmer, less blatantly sexual approach to advertising. That said, in one of this year's ads, super model Bar Refaeli does suck face with a nerdy geek for a bit.
Enter apparel brand Gilden. Making its Super Bowl debut, the brand will air an ad that, it would seem, is all about the one night stand and how much one guy really really wants his t-shirt back before he slinks out of his lover's room in the morning.
So the whole pussy double entendre thing? Dead, done, gone, right? Nope. Agent Provocateur has dusted it off and is foisting in out face for it Valentine's Day promotion.
So we have a woman wandering around her house in her lingerie (naturally) who hears a noise outside and her cat screeching. She heads outdoors and catches the attention of a man running by. And oh yes, she asks, "Have you seen my pussy?"
Well, yes, maam, it's right there between your legs. OK, he didn't say that. His tongue dropped, she scowled at him and he went on his while. Out lady friend then proceeds to continue looking for her cat by calling, "Here pussy, pussy, pussy...."
As part of its Axe Apollo Space Academy promotion, Axe will are a commercial during the Super Bowl that mirrors the campaign's launch commercial. In the ad, we witness a Jaws-style scenario in which a hunky lifeguard rescues a hottie...and beats the shit out of the shark. But just as the two are getting close to one another, the woman's eyes are drawn to an astronaut. Because, well, astronauts always roam the beach in summer fully clad in a space suit, right?
Diet Coke is celebrating its 30th birthday with the return of the Diet Coke Hunk character. The ad is the fourth in a series which began in 1994. The original, which starred Lucky Vanous as shirtless construction worker, centered on a group of women who would gather in a office window every day at 11:30 to watch a shirtless Vanous take a break with a Diet Coke. Additional versions of the ad followed in 1998 and 2007. The 2007 version caused a bit of a storm as hunk actor Francois Xavier, unlike in other ads, did not take his shirt off.
Just what the hell is this new Mono-created Target ad attempting to convey?
Climbing a ladder in heels is difficult? Women are "challenged" by ladder climbing? Life throws many curve balls in a woman's path? Women don't know how to screw and unscrew a light bulb?
And how about the rest of the ads in the series?
An ad for Rodial body cream featuring Mila Kunis was banned by the UK's Advertising Standards authority for claiming its cream will provide a "body to die for." The ad, which took the form of an email, featured Mila Kunis from a recent Esquire shoot. In the ad, Kunis can be seen standing against a wall in her underwear. The headline reads, "Get a body to die for with 50% off body sculpture for 24 hours."
Much of what we see on reality shows is a sad representation of the human race, or at minimum, the sliver who doesn't mind their inner most idiocy broadcast to the world. MTV's The Valleys is no exception. But we're not here to debate the finer points of reality TV programming. We're here to share with you an MTV UK ad promoting the network's The Valleys.
Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand's Get in the Big Game promotion.
From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.