That Hot Chic...And Chicago Real Estate Are Surprisingly Doable

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Ah yes. Equating the affordability of some swanky Chicago address called Burnham Pointe to the likelihood you'll be able to have sex with the pair of legs in this ad is, well, probably unlikely to attract female buyers. Well, at least those that don't enjoy being objectified. Lesbians and bisexuals on the other hand...

Oh, and guys. Yes. Let's not forget guys. Given the possibility of connecting with this surprisingly doable piece of real estate (yes, the ad is equating women to a piece of real estate), we expect a pretty good response to this ad

by Steve Hall    Nov- 9-07    
Topic: Bad, Racy



Wonderbra Makes You Come in the Air

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So yes, we're in catch up mode but we can't let this excellent Wonderbra commercial which spoofs the Cadbury Gorilla commercial in which a gorilla patiently waits for the drum section of the Phil Collins In the Air Tonight song to begin.

Wonderbra has replaced the gorilla with a model wearing a bra who, like the gorilla, patiently awaits the drum section. Once the section begins, the Wonderbra-clad model begins playing which, of course, causes a significant amount of breast bounce to occur. The camera zooming in and out on her breasts accompanied with the lyrics "well I've been waiting for this moment all my life, oh Lord, I can feel it coming in the air tonight" isn't lost on us one bit. Nice job.

by Steve Hall    Nov- 9-07    
Topic: Commercials, Good, Racy, Spoofs



Hot Cops Accost ad:tech Conference Attendees

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OK, OK, so I'm a sucker for booth babes. I admit it. I joined the twelve step program but it did no good as you can plainly see here. Besides, I've been bad and I need punishment. Or at least that the excuse I'm giving for this gratuitous booth babe shot. Just cut out the cheesy dude in the middle and you'll be good. And, what better people to dole out the proper repercussions for bad behavior than two ladies dressed like hooker cops?

These fine ad:tech trade show floor ticketers come courtesy of interactive ad company Vizi.

by Steve Hall    Nov- 5-07    
Topic: Industry Events, Racy



Sharapova Crotch Shot Begets Canon A New Tagline

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While we thought our Maria Sharapova/Dentsu lawsuit headline, "Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit" was good, this one, "Make Every Shot, a Crotch Shot," is pretty good too. We think Canon might like that word play on its "Make Every Shot A Powershot" tagline. Oddly, the Sharapova photo that has the world all aflutter was taken during a Canon photo shoot.

This is just too much fun. And it's over nothing at all. It's a stupid photo originally shared among co-workers and a cultural misunderstanding of what passes for normal behavior in Japan. We're told the whole hot tub thing is as normal as being invited to play golf with your boss. And the crotch shot? It's hardly a celebrity snatch shot the likes of Britney Spears or Paris Hilton sans underwear. Sharapova was fully clothed in tennis attire when the shot was taken. If she was worried about anyone seeing her underwear, she wouldn't have been sitting the way she was in the photo. This is about as racy as a picture of a woman wearing a bikini while sitting on the beach.

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by Steve Hall    Nov- 2-07    
Topic: Agencies, Policy, Racy, Strange



Perrier Cools Hot Thong-Clad Ass

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Apparently tiny, cover-nothing thongs can actually make you hot (temperature hot, that is) according to this French Perrier ad featuring a woman in a thong seemingly cooling her overly hot ass with a bottle of the stuff. This sort of advertising is still acceptable (thankfully in some respects) in places outside the U.S. and God forbid if we American get gratuitous and degrade women (and men) into objects of desire.

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by Steve Hall    Nov- 1-07    
Topic: Creative Commentary, Opinion, Racy



Helen Bamber Foundation and Emma Thompson Fight Sex Trafficking

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Well here's a powerful one from the Helen Bamber Foundation. It features Emma Thompson playing the part of a woman with two very different lives. One, a normal woman and the other, a sex trafficked prostitute. The graphic nature of the commercial hits home hard with the message women who are traffiked for sex lose much more than just their names. Powerful stuff.

by Steve Hall    Nov- 1-07    
Topic: Celebrity, Commercials, Good, Racy



Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit

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Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."

Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.

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by Steve Hall    Nov- 1-07    
Topic: Agencies, Celebrity, Policy, Racy, Strange



The Gadget Show's Suzi Perry Gets Her Own Game

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Courtesy of UK viral game maker TAMBA Internet, The Gadget Show's Suzi Perry now has her own game called Suzi Says. To play, you have to grab the items she tells you to. Sounds easy? It's not. But it really doesn't matter how well you play because after the game, you are treated to a video of Suzi undressing while a Nokia N95 strategically covers the NSFW parts.

What's this promoting? Um. Sorry, We have no idea. We are easily distracted.

by Steve Hall    Oct-31-07    
Topic: Games, Good, Racy



Disney Sponsors...Uh...Webcam Strippers?

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Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.

While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.

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by Steve Hall    Oct-30-07    
Topic: Brands, Online, Racy, Worst



Petra Nemcova Replaces Gemma Atkinson As La Senza Apokesmodel

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Lingerie company La Senza has chosen Sports Illustrated cover girl and Czech supermodel Petra Nemcova for its new spokesmodel for a soon to be launched ad campaign. Nemcova will replace the decidedly more curvaceous Gemma Atkinson who appeared in the brand's campaign for the past six months.

by Steve Hall    Oct-24-07    
Topic: Campaigns, Celebrity, Racy










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