Five years after having fronted a collection and campaign for Jordache, Project Runway's Heidi Klum is back as spokesmodel for the brand. Following an outing with 30 Rock cast member Katrina Bowden last year, Jordache will hype a collection that will be sold at Walmart. The campaign will include print and television.
Of the decision to partner with Klum again, Jordache President Liz Berlinger said, "Heidi's beautiful and a great businesswoman and designer, and she also turns out to be an amazing dancer with great stamina. She danced from 10 in the morning until midnight in 5-inch heels. I'd have a hard time walking down the street in the heels she was wearing."
The new television ad will feature a soundtrack created by Brooklyn's Ian Love.
New York-based youth marketing company Campus Solutions will open its first "bra lounge" in the student union of the University of Central Florida. Yes, it's true. A bra lounge. No, it's not a place where woman can come to unleash their breasts from the sometimes painful confines of their bras for a bit of untethered relaxation. No. It's a place where female students can come to learn about their proper bra size (we hear many women have it wrong) while noshing on hors d'oeuvres and drinking non-alcoholic beverages.
The brand behind the bra lounge is Lily of France who will have representatives in the lounge to measure women and point them to the proper bra size in the brand's catalog. Wait, what? No free bras? Bummer.
Campus Solutions will promote the Bra Lounge with on-campus signage, street teams, sorority events, contests and promotional prizes. Working with the university's fraternity and sorority system, Campus Solutions will also enlist brand ambassadors throughout campus to promote the lounge.
For it's Fall 2012 campaign, well known lingerie brand Agent Provocateur has tapped Penelope Cruz's little sister, the equally hot Monica, for yet another cinematic outing of better-than-advertising proportion.
In the mini-epic, called Wilhelmina, we seen Cruz step out of a carriage into a dark, dingy and wet London street circa sometime in the 1800's. She enters a building and is led to a back room, a photo studio of sorts where a gruff looking photographer promises his camera will "photograph your true self."
In highschool it was cool to have sex in a car. Oh wait, not really. We had sex in cars back then because it's not like we could bring our date to our parents house and have explosive sex within earshot of mom and dad.
But for adults, there's no reason to have sex in a car. No reason at all. And housing site Idealista knows this. To convince those adults who are still doing it in the backseat they need to grow up and get a place of their own, the brand...shows people doing it in the backseat and getting caught. Yet another hazard of doing in an automobile parked where just about anyone can stumble upon you with a camera and plaster you all over the internet. Back in the day, at least you could plead with the picture taker not please, please, please not develop the film. Yes, kids, film.
Anyway, the ad is hilarious and does a wonderful job making its point. Love the use of Sin with Sebastian's Shut Up and Sleep With Me.
PETA, as only PETA can, has enlisted yet another sexpot to hype one of its causes. This time, it's all about sex. Well, actually, it's all about not having sex. And this no sex message comes to us from someone who has made a career out of having sex, porn star Sunny Leone.
The print ad, which carries the headline, "Too Much Sex Can be a Bad Thing," encourages people to sterilize their dogs and cats. A porn star saying too much sex is a bad thing. Hmm. Only in advertising.
The Puke in My Mouth hotties are back with a spoof of LMFAO's Sorry for Party Rocking. This time they're promoting jewelry site boticca.com. The video stars the pair posing as two fashionistas sporting Boticca's international accessories, poking fun at "fashion clones" and shopping through a number of fashion and style blogs.
Yup. We could watch these ladies do anything.
Ladies, correct me if I'm wrong but some of the reasons you wear lingerie are to feel confident about yourself, to show off your assets and to please the insatiable desire of your partner, right?
But what if one of the reasons you wore lingerie was to help starving children in Africa? How sexy would that be? Well, one woman, University of Texas graduate Tara Smith thinks it would be very sexy so she set out to launch a line of lingerie that will donate 100 percent of its profits to the antipoverty cause.
Long ago beer brands, for the most part, gave up using hot chicks to shill their brew. If you recall, we had the Coors Twins, the Miller Lite Catfight girls, the classy Heineken beer babes, the burping and farting Troegs beer babe, the Skinny Blond skinny blonds and so many more.
But no more. The trend ended and, for the most part, beer brands cleaned up their act and went in different directions. Of course, this being advertising, most humans having an addiction to sex and many creative types far too stunted to get their minds out of the gutter, hot babes with big tits in bikinis and miniskirts will, forever, have their place in the world of advertising.
Sure to incite a bit of neighborhood outrage, CougarLife has placed a billboard on Sunset Boulevard in the 90069 zip code, an area the marketer says has more cougars per capita than any other zip code. The copy reads, "CougarLife. For Motherf*%ckers"
- Ladies, are you, as they say, slim and stacked? Well this new ad campaign and product line are for you.
- AKQA Founder Ajaz Ahmed rallies the troops post-WPP acquisition with a motivational internal email.
- Digital KPIs Research has found marketers are currently tracking between five and ten different digital KPIs, 24 per cent of respondents are already monitoring 10-15 and eight per cent are tracking of 16-20 while just 12 per cent keep an eye on less than five indicators. 72 per cent of respondents thought their current data load was about right but 20 per cent conceded that it was too many.
- Yawn. Man proposes to women using billboard.