Hyping the fact nobody takes off more, 70 percent, a campaign in Northern Ireland for retailer The Outlet features people with, well, 70 percent of their clothing off. Some, we're told, will be 100 percent naked which is, we're told, a big deal for the conservative Northern Ireland market.
The campaign, which includes print, radio, outdoor, digital and promotion, is called The Naked Truth and broke this week.
- Greenpeace publicity stunt in Calgary ends in eight arrests.
- Some ads are destined never to see the light of day. Here's View image from Life Cover.
- According to ComScore, Inc., the number of consumers accessing business directories on mobile phones increased 14 percent year-over-year to 17.3 million users in March 2010.
- How much hipster can you fit into a Jazz? Honda Jazz illustrates.
This week, Londoners were treated to a gigantic billboard on which a naked Kelly Brooke illustrated how Reebok EasyTone sneakers will make anyone's ass look as good as hers. Seriously. That's all it takes. A pair of sneakers. And you'll have an ass as fine as Kelly's. Genetics are irrelevant.
Occasionally write things here on Adrants that could loosely be interpreted as intelligent. Five years ago, we think, was one of those occasions. We were making comment on a Sisley advertising campaign which, as many fashion campaigns do, objectified women.
Flash forward to 2010 and the new Fall/Winter Sisley campaign. We're not sure this one objectifies women but it sure makes them look stupid. Yea, there's the ubiquitous cleavage shot but there's also a woman falling out of a dryer and a woman on the floor having fun with a bunch of cucumbers.
It's kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog? No. We want some action and excitement. Even if it it idiotic and pretentiously stupid.
Phallic? Definitely. Hot? Indeed. Strange. For sure. This new campaign from for Diesel's Only the Brave men's fragrance in Mexico goes all phallic on us with a bevy of Mad Mamacitas.
More of the Mad Mamacita hotness can be seen here, here and over at the campaign website.
There's really nothing more motivational than imagery of a man gripping his penis adorned with a gaggle of scantily-clad hotties seducing you with come-hither looks to make you run right out to your local retailer and buy this stuff.
If you're 14.
There are many ways to convince people to vote. This, we must say, is the first time we've seen a porn-ish strategy applied. To get young people to vote, a print ad asks, "I'm legal. How about you?" Accompanying that witticism is an image that leaves no doubt which double entendre the ad's creators were going for.
Dressed in fishnet stockings and a thong, a "barely legal" woman is cupping her breasts and looking into the camera as if you were the only thing on the planet she had on her mind the moment that shutter clicked.
Of course, the ad comes from the Australian Sex Party, an organization which aims to fight for Australian's sexual rights and personal freedoms and urges the government to keep politicians out of the bedroom.
- PETA sets Oh Canada to baby seal slaughter.
- Old Spice remixed. Funny. Except for the way to long self-promo at the end from the video's creator.
- Jennifer Aniston gets naked to sell her new line of perfume.
- Why was the world's most famous plus-sized model photoshopped to look skinny?
- Tommy Hilfiger's Fall 2010 campaign does the Royal Tenenbaums.
OK. We are WIDE awake this morning thanks to Primitive Shoes and import car model Justene Jaro who, bless her soul (body?), has awoken us in ways that are, well, just not fit for publication...even on Adrants. Anyway, filth out of the way, curvaceous cutie Justene Jaro is featured in a two minute promotional video for the 20-year-old Nike Air Max 90.
As if we were watching a long form beer commercial of old or some cheesy auto parts ad in the back of Hot Rod magazine, Jaro's bulbous breasts burst forth, spilling from above and below the confines of her revealing top as it struggles to contain her pendulous pulchritude. Clad only in lingerie..and sometimes ripped Daisy Dukes...Jaro frolicks about on a bed, on a couch and on a set of stairs while wearing, playing with and, yes, seductively licking a pair of Nike Air Max 90s.
Dita Von Teese, the American burlesque dancer who's loved by Europeans, is featured in a new video for Perrier. In the video, the dice are rolled and, depending upon the outcome, Dita will "strip" or lick her lips. It's all very PG-13 and YouTube acceptable. She finishes the video by bathing herself in Perrier, hardly as sexy as, say, milk or oil but, again, this is YouTube.
Said to have been inspired by 1940s-era Hollywood stars as Betty Grable and Bettie Page, Dita was once married to rocker Marilyn Manson.
Up in Calgary there's a bit of a furor over a billboard campaign promoting a new condo complex. At issue is the image and copy which consists of an almost upskirt shot of a woman in a miniskirt along with the words, "Look up... Way up."
The condo complex is being developed by ProCura which just finished restoring a sufragette home currently being used as a sales office for the new condo complex. Upon completion of the condo complex, ProCura has promised to turn the home into a community center for women's groups and a museum for the Famous 5, a group of Alberta women who fought for women's rights.
So...the complaint centers upon the disconnect between the work ProCura will do for women's groups and the campaign which some have labeled offensive.
28-year-old web designer Travis Gertz doesn't like the campaign. "My wife Rachel and I just got back from eight months travelling through the United States," he says. "The first thing I see when I get home is this offensive ad; it makes you embarrassed to be a Calgarian."