You know, after seeing Kmart's Draftfcb-created Ship My Pants and, to a lesser degree, Big Gas Savings, you wonder what the agency could possibly come up with next that would be even remotely interesting. Well, George Parker be damned, the agency has delivered again with Show Your Joe, a co-branded effort with Joe Boxer.
In a ad, six men dressed in a tux on top and boxers on the bottom perform jungle belles with, yes, their junk. And this is how we sell underwear in 2013. Your grandmother will be horrified!
As, ahem, hand jobs go, the gig is pretty straight forward. Not much skill is required. Unless, of course, you have the finesses of an elephant operating a bulldozer with a bear trap as a back hoe attachment.
However, when it comes to hands given the job of selling LG Smart TVs, the gig is a little bit more difficult and requires a bit more skill as you will see in these six, hand-powered ads illustrating epic battles for the remote.
Seriously. We've never before seen such skilled hands. The jobs these hands do are simply amazing. It makes regular hand jobs look, well, positively fruitless, limp and entirely unsatisfying.
Ukraine-based Escape created the...ahem...hand jobs.
Most lingerie commercials are, predictably, lame. They all involve some form of sexual connotation because, after all, lingerie, as well all know, isn't not made to be worn under your clothes; it's made to be flaunted as you undress and snare your objects of desire.
This commercial from ACW Grey, Tel Aviv for Israeli lingerie brand Delta is just as boring as all the rest -- until the end at which time we are given a, shall we say, less than innocent version of the Doublemint Twins take on things.
Much a like a morning after in Las Vegas, the woman in this ad wakes up and begins to piece together what transpired -- and with whom -- the evening prior. A lingerie ad from a woman's perspective. You don't see that too often.
Loaded with double entendre, this French AIDS awareness campaign features a randy Pinocchio hooking up with a willing lady who asks Woody if he has any condoms. He replies, "No, it's fine. Don't worry." Which, taken one way, could be a perfectly acceptable answer since Woody is just a piece of lifeless wood.
On the other hand, here Woody is a metaphor for the 615,000 people in Europe who have HIV and don't know it...and should always wear a condom. After he tells his date not to worry, Woody sprouts a metaphorical nasal hard on which, we suppose, he should heed as a warning. Or engage in some sort of nasal sex fetish. TBWA Paris created the ad.
Here's a completely different take on the hot-chick-in-advertising thing. Perhaps to teach a lesson to -- or punk -- all those Neanderthals with prurient thoughts (ahem), Hill Holliday crafted a witty campaign for Clark Bars in which hot women speak different languages while...looking hot.
Global fashion brand RevolutionWear has launched a new campaign in which beautiful Swedish models urge men to stop wearing underwear. Well, at least all types of underwear except for RevolutionWear's FRIGO brand underwear which is being introduced to America.
The campaign will include outdoor, events, digital promotions and retail merchandising in New York City, Los Angeles, and Miami. To coincide with the outdoor teaser campaign, 1,000 pairs of underwear will be given away in online sweepstakes.
Of the campaign's approach, RevolutionWear CEO Mathias Ingvarsson said,"Our goal in this campaign is to underscore that traditional underwear is dead and the conversation about a highly engineered new class of men's underwear needs to be started."
FRIGO's claim to fame? The FRIGO Zone; a perfectly formed mesh pouch to more effectively support men's packages.
OK so here's a commercial that lays on the sexual double entendre like a steady stream of verbal diarrhea spewing from the mouth of a sexually frustrated copywriter who hasn't been laid in a month.
I take it slow but I like it fast. The game is hard but I take it easy. Lights are fascinating but I'm having more fun in the dark. Soft is good but rough is even better.
It's like Axe for Greeks. Oh wait. That's exactly what it is! OK, well, sort of.
Oh somehow we'll get in trouble again for this one but what the hell. Young women in Australia are angered over a CougarLife ad which features porn star Julia Ann trashing "immature girls who think they're all that."
In the ad, she stuffs a hamburger in one girl's face saying, "you need a sandwich." She tells another catty lady "you fold sweaters for a living" after the girl spitefully says to her date, "oh, so you're a computer geek." Finally, after a third freeloader says "buy me a drink" to her date, Ann shoves the girl out of her chair and says to the guy, "How about I buy you a drink."
Yup. OgilveyOne Athens, the agency behind the amazing Lacta Chocolate work, has created a bra that will send a tweet each time it is unclasped.
Why? Well to encourage women to perform self-exams from breast cancer detection. Sponsored by Nestle, The Tweeting Bra uses a mechanism that is connected to a smartphone via bluetooth and automatically posts a tweet every time it is unhooked. The campaign features Greece's popular and well known television personality/celebrity Maria Mpacodimou. For 15 days, Maria will wear the bra and each time she unhooks it, it will post a tweet to her hundred of thousands of fans/followers about breast self-exams.
Hmm. Seems parents of teens might want a device like this for their daughters to who may be taking their bras off for reasons other than to simply undress.
You are likely all familiar with the Kardashian Kollection which is sold at Sears. A similar collection is being sold in the UK at British chain Lipsy. A new campiagn for that collection was shot shot Terry Richardson who loves to hang with and shoot Kate Upton and other super hot models.
Writing for The Gloss, Julia Sonenshein expected the campaign to consist of the Kardashians "naked and straddling heaps of the clothing" but was pleasantly surprised to discover the campaign is "decidedly un-pervy."
That didn't stop Sonenshein from dubbing the collection "something you'd wear to an 18-and-over club that takes place in an upscale funeral home."