The SuperModelquins have been retired. We now have Jennie. Yes, Old Navy, with help from Crispin Porter + Bogusky has given us that perfect marketing tactic: the composite customer. Jennie is defined as "a 25 to 35 year old woman looking for on-trend fashion at great prices for herself and her family." And the campaign will "connect with her through her love of music and fashion."
The campaign consists of music and videos produced by music house Honor Roll and directed by Joseph Kahn who is known for producing videos such as Eminem and Rihanna's "Love the Way You Lie," and Britney Spears "Toxic."
If your commercial is deemed too hot to TV, what's a reputable fashion brand to do? Head to Las Vegas and host your own catwalk, of course. And that's just what Lane Bryant is doing. Early last year, the brand ran a commercial with a plus sized model whose boobs were apparently deemed too big for TV by Fox and ABC.
The ad featured 5'4" 22-year-old Ashley Graham who is a 38D...apparently far too enormous for the networks to handle. They need to get out more. 38D is really not that big if you just look around a bit. But we digress.
On February 20 at Planet Hollywood, Lane Bryant will stage its first fashion show in almost a decade. And, yes, Graham will be there along with other lane Bryant models Lizzie Miller and Sydni Sales.
In a nod to culture's obsession with the combination of women and fast cars, Nissan is out with a collection of videos that takes a close look at this relationship. Acceleration, agility, aerodynamics and curb appeal are explored with help from stunningly curvaceous, bikini clad Amber and a wise ass spokesperson dude.
Great as this car might be, it'll never have more curab appeal than Amber. We'll take her any day over the Juke. Sorry, Nissan.
Out of the mouth of babes. And we don't mean the kind that wear diapers. No. Rather the kind that wear tiny little bikinis and prance around a hanger while a Lexus LFA Supercar drifts around her. The babe in question is Dutch supermodel Rianne ten Haken and of her experience with the Lexus supercar, she said, "I think the car just sounds like testosterone. Like, full on, like, strong power. It moves so quickly that I didn't even realize what was going on and it was just like the energy around me totally changed."
Just. So. Intellectual.
Anyway, the whole thing was a photo shoot for a four page Lexus spread in today's Sports Illustrated Swimsuit Edition. TeamOne Creative is the agency behind the work.
Catch another glimpse of Haken here. After all, who really cares about the car?
We admit we love women in high heels. We love women in high heels and swimwear. And we love women in high heels and swimwear who luxuriate by the pool as if they were at photoshoot.
However, as much as we love this scenario, we're going to go out on a limb and posit most women don't do this. Unless...oh wait...they're a model at a fashion shoot for Nine West.
As Valentine's Day approaches, dating networks are pushing hard to recruit new members. Anastasia International, a large international dating community on the web, has recruited Russian etymologist and renowned web personality Marina Orlova from Hot For Words to study the history of "French Kissing" in a new video for their latest promotional campaign.
In one of the most unsexy outings we have seen in a very long time, Khloe Kardashian and husband Lamar Odom, in a fragrance commercial for Unbreakable, utter banalties like, "There's something sexy about a couple sharing a scent...that perfect mix of masculine and feminine...that sometimes the bond between two soles is truly unbreakable."
Yea, they won't be saying that when they're divorce is plastered all over Perez Hilton. Oops. Sorry. That was really mean.
Ministry of Paintball, known as the UK's biggest paintball company with over 120 indoor and outdoor paintball locations in the UK and more in Australia has taken a page out of the Sex Sells manual with an ad that places hotness front and center.
With the image of a scantily clad woman wearing a camo print bikini and black leather boots while holding some heavy paintball artillery, the double entendre headline, "It's time to play," cuts to the heart of the matter. It is, indeed, time to play. One way or another. Depending, of course, upon how you choose to interpret the ad. We're hoping the ad's just talking about shooting paintballs.
Alright. Enough of this Super Bowl crap. Let's get back to what's really important in advertising; hot women in shorts skirts who sell liquor on a billboard. Yes. After all, why discuss the insipid idiocy of, say, the Doritos Crash the Super Bowl dreck when you can focus on the ingenuity of high quality creative such as that display on this billboard for Angostura Rum.
The ad, which features a woman in a very short, booty-revealing skirt mocks Scotland's kilt-wearing men with the headline, "In Scotland, men dance in skirts. In Trinidad, men dance with women in skirts."
- While we were all watching the ads during the Super owl, the Lingerie Football League held their Lingerie Bowl in Las Vegas. If you care, the Los Angeles Temptation beat the Philadelphia Passion 36-25.
- Sony Ericsson launched its Xperia Play last night with a commercial in top ten local markets during the Super Bowl.
- Fiat has launched an app that recognizes traffic signs and transforms them into features of the new Punto Evo.