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We would never have guessed the ending for this racy German spot for Sensodyne, brought to our attention by CMM News. If P. Diddy's Unforgivable ended this way, we would have loved and not (completely!) hated it.
Key takeaway: Don't mess with somebody who's got sensitive teeth.
- Tom Ford and Vulva fixate on a particular female body part and introduce a new advertising trend: Vaginads.
- Not that you frequent a laundromat all that often but if you do, you just might be assaulted by washing machines bearing gigantic advertising posters.
- We stir debate as to whether or not Mazda, which does still make cars, can still create good commercials.
- What's a week without an appearance by our favorite hottie, Obama Girl? This time she's hooked up with Giuliani Girl to support the troops on behalf of the Iraq and Afghanistan Veterans Association.
- Look! Look! Look! Now you can blow an ad banner and make a website freeze!
Oh we love how some marketers know exactly how to attract attention on YouTube. To promote the new Fox movie The Comebacks, which aims to do for sports movies what the Scary Movie franchise did for horror flicks, videos of a very pretty, double-entendre spewing, huge breasted hottie in a low cut cheerleader's uniform spouting valley speak are making the rounds.
In the videos, cheerleader Amy, who is the proud owner of magnetically eye catching cleavage, sits in the locker room and in the coaches office of the team telling us things like how hot the players are and how quarterback Lance, who stared at her during cheer practice, is "way hotter than Trotter." All while stroking (jacking off?) a baseball bat she's placed between her legs as she mentally imagines it's the real thing.
Two make a trend and we're dubbing it Vaginads. Yup, vagina ads. Last week, Tom Ford debuted a new campaign which prominently featured his fragrance product directly between the legs of a naked woman. Now, we are tipped to German company Vivaeros which has a product called Vulva.
And yes, as the name indicates, it has everything to do with that particular female body part and the (good) smells that emanate from within. While the whole thing reads like one big spoof (an email to the company confirms it's the real deal, though), there seems to be some seriousness to it. The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a "beguiling vaginal scent") and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing.
Adverblog is calling this new Lynx site a navigational disaster. We'd have to agree. Though, that didn't stop us from spending a few minutes checking out the girls and helping them was the dirt off themselves with a nifty mouse-controlled sponge. Yea, yea, yea. We know already. We're lame, easily amused and simple minded. But, hey, it's Friday and this is oh so apropos to the day.
When selling men's fragrance, most marketers rely on artist but meaningless photography of alluring situations meant to capture what they believe to be some ethereal state of being obtained only by using the marketer's fragrance. But not Tom Ford.
Ford removes all pretense in his latest fragrance campaign and celebrates what every man wants: to fuck. In this ad, Ford less than deftly places the product in the place all men hope the it will get them: snatch. Crass? Certainly. Objectifying of women? Sure. Attention getting? Most definitely.
Of the campaign, a Tom Ford Beauty Spokeswoman told Women's Wear Daily, "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance." Sharper and more graphic, indeed.
Once again, advertising has caused an uproar over nothing. CNN's Mike Galanos covers the new (and really great if we do say so ourselves) Clearasil campaign and is upset over the ads which show a guy trying to pick up his friend's mom and a daughter who says "You should see me now" while her mother shows naked baby pictures of her to her boyfriend. While Galanos prudely prattles on, Melissa Henson from the Parents Television Council talks about how marketers use too much sex to sell and Debbie Wolf from the People Against Censorship says the moral minority shouldn't control what gets seen on TV and everyone should just lighten up and laugh.
The Hardee's Flat Buns commercial has caused an uproar in Tennessee with Tennessee Education Association President Dr. Earl Wiman (who you've got to hear) saying, "It is unbelievably demeaning." The ad shows a female teacher dancing seductively in front of a class that raps about the positivity of flat buns which the teacher, of course, does not possess. The commercial is part of a campaign launched earlier this summer which included the Flat Buns website.
Wiman wants concerned citizens to complain to Hardee's, saying, "I am asking that all of our members and the public who care about children and their education to contact their local Hardee's to voice their concerns."
Having followed the American Apparel campaign for some time, Copyranter reacted to the latest iteration with the following headline, "It's Friday. Why Don't You Masturbate." One can't ask for a better headline when it comes to discussing American Apparel campaigns which, for a long time, have been one step above porn. It's just Dov Charney's way and who are we to complain. Sex is supposed to sell, right?
Ever feel rushed during sex? Or, perhaps feel it's a bit too rough? Apparently, that's the vibe Peugeot is tapping into with this print campaign that features lovers in helmets in case, well...
We're not sure but we'd love to do it in an all-white room like that sometime, if only for the purity of it all.