Air Freshener Campaign Gets Adrants Interns All Hot And Bothered

renuit7.jpg

We should probably conduct a study to confirm this but we feel quite confident in stating the use of hot women to sell products to men (or women) far outweighs the use of hot men to sell products to women (or men). So we were pleased to find this Red Tettemer + Partners-created air freshener campaign that uses scantily clad men to hype its product. But we weren';t the only ones. You should have seen how our interns reacted.

Their pleated plaid miniskirts (doesn't everyone have a dress code for their interns?) where all a flutter over the buff men in this campaign and they squealed like a cheerleading squad watching the football team take the field. Yes, this campaign is eye candy for the ladies turning our bevy of beautiful interns into a collective puddle of lurid lustfulness.

more »

by Steve Hall    Mar- 5-12    
Topic: Racy



The Oscars: Brought to You by Kate Upton's Cleavage and J. Lo's Nipple

kate_upton_carls_jr_oscars_2012.jpg

So the Oscars happened last night. And, yes, Twitter was all...um...a twitter about the event. From Angelina Jolie's right leg to Billy Crystal's performance to the annoying sound quality to J. Lo's nipple, there was much to talk about last night other than the actual awards.

more »

by Steve Hall    Feb-26-12    
Topic: Brands, Celebrity, Commercials, Racy, Television



Kate Upton Gives Young Hungry Guys What They Want

kate_upton_carls_jr_behind_scenes.jpg

Earlier this month we noted new "it girl" Kate Upton would be front and center in a new Carl's Jr. commercial. Well, here's a two minute, behind-the-scenes look at the shoot. Kate talks about how she "brings the lingerie" and 72andSunny CCO Glenn Cole talks about how Kate Upton and Carl's Jr. gives young hungry guys what they want. What we want to know is just exactly what these young guys are hungry for.

more »

by Steve Hall    Feb-17-12    
Topic: Brands, Campaigns, Celebrity, Commercials, Racy



I'm Here to Snake Your Drain...And Flush Your Pipe

liquid_plumber_sexy.jpg

Ladies, what would you do if a hunky plumber showed up at your door and said, "I'm here to snake your drain"? How about if another appeared and said, "I'm here to flush your pipe"? And how about if a Barry White-ish voiceover intoned something about a long snake?

Would you invite them into your bedroom and have your way with them? Or would you suddenly realize standing in a grocery store next to Liquid Plumber and fantasizing the whole thing?

more »

by Steve Hall    Feb-16-12    
Topic: Commercials, Racy



Ford 'Sponsors' Dalena Henriques' Appearance in SI Swimsuit Issue

Dalena_Henriques_2013_ford_mustang.jpg

Yes. It is that time of year. The time of year when the quintessential sports publication, Sports Illustrated, drops all pretense and gives men what they really want; incredibly hot women dressed in tiny little bikinis.

But we're talking about advertising here, not incredibly hot women in tiny little bikinis so stick with us. Acknowledging men's desire to see as many incredibly hot women in tiny little bikinis as they possibly can, Ford placed an ad for the 2013 Mustang in the Swimsuit issue that showed the vehicle and a bikini-clad model who is only partially shown.

more »

by Steve Hall    Feb-15-12    
Topic: Best, Brands, Campaigns, Magazine, Racy



I Love Sex. And I Don't Like Condoms

skyn_condoms_us.jpg

I love sex. And I don't like condoms. But these condoms are made differently. Don't ask me details. Frankly I don't care. All I know is they felt different than anything I've tried before. I've heard 97 percent of people who've tried it, recommend it. Worth trying if you like sex. You do like sex don't you?

Now picture a toothy blond rolling around her bed wearing lingerie as she says that in an ever-so-sexy mousey voice. Much better than me saying it, right?

more »

by Steve Hall    Feb-14-12    
Topic: Campaigns, Racy



Kate Upton's Cleavage Sells MLB 2K12

2K_Kate%201.jpg

Good God Kate Upton is hot!! OK, now that we have that out of our system we can tell you about Kate Upton's "perfect pitch." The campaign is all about pitching a perfect game and what better representation of perfection is there than than Upton herself?

The 2012 Sports Illustrated Swimsuit cover girl is helping 2K Sports promote MLB 2K12. Along for the ride are Justin Verlander, CJ Wilson, Jay Bruce and David Price all of whom could care less about the game but would love to have Upton and her bulging cleavage wrapped around them.

"Go up...and then around. Up...and then around." Anything you say, Kate. Anything you say.

more »

by Steve Hall    Feb-14-12    
Topic: Campaigns, Celebrity, Racy



A Threesome is a Good Way to Promote Lingerie, Right?

agent_provocateur_initiate.jpg

Agent Provocateur is at it again with its provocative promotions. This time, the brand is employing a threesome who frolic beneath satin sheets while modeling the brand's undergarments. The RSA-created work, which will include a series of three videos, has been described as a "departure from the fierce and overtly sexy world in favor of a softer, more romantic type of erotica."

Well, excuse us but we'd still categorize this work as overtly sexy. After all, what's not sexy about a guy and two girls in a bed together? But Agent Provocateur really drives the point home calling the work "feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colors and romanticism of the collection."

OK. Whatever you say. It's still a guy and two girls having sex together in a bed. We call that sexy.

more »

by Steve Hall    Feb- 9-12    
Topic: Racy



If Only Getting Laid Where This Easy

teleflora_sb_2012.jpg

If Ariana Lima is to be believed in this Teleflora Super Bowl commercial, getting laid by a hottie like Lima...or, more likely, your spouse, partner or otherwise...is as easy as giving a bouquet of flowers. Lima seductively coos to the camera, "Guys, Valentine's Day isn't that complicated. Give and you shall receive." Like anything portrayed in advertising, things are not always what they seem.

more »

by Steve Hall    Feb- 2-12    
Topic: Celebrity, Racy, Super Bowl 2012



Kate Upton to Front Next Carl's Jr. Commercial

kate_upton_carls_jr.jpg

LA-based agency 72andSunny is hard at work on the next Carl's Jr. commercial. The ad will feature Sports Illustrated Rookie of the Year model Kate Upton. Of the selection of Kate, 72andSunny Creative Director Justin Hooper said, "Kate's probably the hottest girl we've ever worked with. We love each of the women we've worked with, but there's something about Kate that's so All-American, so beautiful and very classic."

And of her participation in the campaign, Upton said, "It's the Southwest Patty Melt, and it's one of their classics, but now they're adding a little spice. Adding some jalapeños and making it a little bit hotter. I'm a '50s girl with a little cardigan on, a really sweet kind of a girl. But then I take a bite and all of a sudden, I'm sweating, and I'm taking off all of my clothes and I'm in my lingerie!"

Hmm. Can't wait to see that. But we'll have to. The spot is lated to air in late February.

by Steve Hall    Feb- 1-12    
Topic: Brands, Campaigns, Celebrity, Racy










Featured FREE Resource: