Drinkable Yogurt, Cheerleaders in Bikinis An Interesting Combination

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Bikinis. Cheerleaders. Baby oil. And a slip and slide. What's not to love about that combination? Not much but this is advertising we're talking about here so there's gotta be a product in here somewhere. Hmm. Where is it? Oh, there it is. Yogisip, a South African drinkable yogurt. Yea, there it is.

So what does a drinkable yogurt have to do with girls in bikinis throwing themselves down a slip and slide? When the baby oil and water supply run out, you will have your answer. Watch.

And watch the hundreds of other videos submitted to this video competition which asks people to show how the drink keeps them going all day long.

by Steve Hall    Apr- 2-09    
Topic: Consumer Created, Promotions, Racy, Social, Video



This is Not the Raciest Commercial Ever Made

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OK, we're like days late to this new Lifestyles Skyn Condoms commercial and all its domestic, international and web-only versions. But when a release screams, "quite possibly the raciest commercial ever made," our interest is peaked.

Sadly, it's no where near the raciest commercial ever made, online or off. Oh yea, it's got all kinds of sexual gyrations, racy shots of barely dressed hotties and a condom fairy but it's far from the raciest anything. Seriously. How racy can a commercial featuring people having sex be if the people having sex are still wearing their underwear?

Created by AMP Boston and produced by Best Company Ever, the ad...wait for it...uses sex to sell a sex-related product. How revolutionary! Brilliant! Call Cannes!

by Steve Hall    Mar-31-09    
Topic: Commercials, Creative Commentary, Good, Racy



Our Foot-Long Is Sexier Than Your Foot-Long

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Put that foot long in me, sexy. No, that's not us editorializing about sex in advertising in a far off life. Nope. That come directly from Quiznos and their new commercial for their $4 foot long sandwich. While we haven't seen the spot yet, we hear juicy phrases like "say it sexy" and "put it in me" are delivered by a seductively soothing voice.

Say what? Put. It. In. Me? In an ad? The horror! Hey, we don't write the stuff. We. Just Write. About. It.

more »

by Steve Hall    Mar-23-09    
Topic: Brands, Commercials, Good, Racy



Wait, What? Sex is Still Used in Advertising? Who Knew?

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Recently someone mentioned Adrants had begun to ignore the sexier side of advertising. And she was right. It's been a bit puritanical around here for a while. But, on an advertiser-supported site, it's not like you can write about ad porn all day long without causing some concern among advertisers.

Though the fact remains, sex continues to be an integral element of advertising. With that, we give you this video promoting Daniel Power's Energy Wasting Day. Oh don't worry. It's not all that racy. No nudity. No gratuitous butt shots. Just a quirky 80's-ish style music video with a dude and four hot chicks. It's all pretty tame. Enjoy.

by Steve Hall    Mar-20-09    
Topic: Racy, Video



Ladies, Join Wilkinson Sword's Garden Party

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Looks like Philips Shave Everywhere, pretty cool at the time, has been upstaged by Wilkinson Sword's Ma Garden Party (se video here)which officially launches March 16. Hooking up with French singer Simone elle est bonne, the brand is out to show just how much fun it can be to "garden."

It's a catchy tune. We're sure it'd be even more catchy if we could understand the lyrics. But you don't really need to to get what's going on and understand the message.

by Steve Hall    Mar-12-09    
Topic: Brands, Racy, Strange, Video



What Happened to the Beer Babes?

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Rising (falling?) YouTube starlet Jill Hanner wonders what ever happened to those beer ads where the beer was decided on how hot the girl was? It's a good question. Where have the Coors Twins gone? The Miller Lite Catfight girls? The St. Pauli Girl? Oh wait, she's still around.

But, seriously, it's like brewers pulled out and took a vow of abstinence or something. When was the last time beers and babes were in the same frame? Maybe it's a good thing since studies keep saying sex doesn't sell. And damn, a troll through the Adrants archives reveals we've trashed the tactic as well.

Or maybe it's just the normal course of things. After all, everyone needs a bit of a break between bouts.

by Steve Hall    Mar- 9-09    
Topic: Opinion, Racy, Video



Heavens, No, It's Some Guy's Ass!

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Fashion whore Jeremy Dante put our eyeballs in touch with the rear-wheel drive on this Armani Exchange ad -- which is currently languishing on the cutting-room floor.

Here's the story: the piece was slated to hit New York's Meatpacking District but was rejected by the Van Wagner Billboard company, which deemed it too racy. General consensus blames the rejection on the man-lumps, but I don't know, maybe it had less to do with that than the fact that it looks like he's wanking in a corner.

As an addendum to that, there's also the matter of the copious cleavage (which, to be fair, never really stops anybody from appearing on a billboard) and implied menage-a-trois (do fashionistas mind the occasional gangbang?). But hey, if the internet says VW's rejection is all about ass, then who are we to argue.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Poster, Racy



Nudity + Cause = PETA Ad Campaign

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You know, we need a name for this soon to be overused math equation headline style. Anyway, it's like the headline says. Some strippers got naked for a cause and ended up in a PETA anti-fur ad.

Ad AdFreak reports, the naked (really poor term since all the parts that actuall constitute "actual nudity" are covered) women are Rick's Cabaret strippers and that that move defeats the entire purpose of PETA's nudity campaigns: that they get people who you won't normally see nude to go nude for a cause. Jenna Jameson excluded, of course.

by Steve Hall    Mar- 4-09    
Topic: Cause, Racy



Picturesque Mountain Cabin + Lingerie = Seriously Twisted Ad

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As we have come to expect from Agent Provocateur, weird is normal. So, in this new commercial, it makes perfect sense a lingerie-clad woman in ironing on the front porch of a mountain cabin while the strangest of music plays in the background.

And that she then goes inside to go all S&M the guy laying in bed.

Yes. Agent Provocateur.

Provocative.

by Steve Hall    Feb-27-09    
Topic: Commercials, Good, Racy, Strange



Ladies, Need A New Bikini For Summer? Buy Some Doritos

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Who knew Doritos had so many uses? They can help get a guy whacked in the balls. They can provide the power to rip a girl's clothes off. And now they can function as the latest fashion on the beaches this summer.

Or at least in a Peruvian ad that imagines such a scenario

by Steve Hall    Feb-24-09    
Topic: Good, Outdoor, Poster, Racy










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