Massad Hits Its Readers Where They Like It

m-spankvert.jpg

To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.

The so-called "spankvertising whip" -- an apt expression if I ever heard one -- looks suspiciously like a cricket bat but leaves pert white derrieres branded with "Massad, the SM Magazine."

Short and to the point. Sort of like pain. See it in action.



Contest Encourages People to Out-Bimbo Jim Beam Bimbo

jim_beam_girlfriend.jpg

Remember the Jim Beam girlfriend ad? It's back. And this time it comes with a contest which kicks off today. As part of the campaign, people will be urged to create and upload their own versions of the Girlfriend commercial for a chance to win $25,000 and a trip to Las Vegas.

The commercial which will air through February 15 on sports networks including TNT and ESPN during the NBA playoffs. People will have until March 19 to enter the contest.

So if you've got something even more bimbo-headed that the original then, by all means, send it in. No doubt we'll feature the winner here.

by Steve Hall    Jan-19-09    
Topic: Commercials, Good, Promotions, Racy



Helicopter Douses Pool Party Fire With Hot Guys

x_travel_helicopter.jpg

This is nowhere near as good as the first ad Netherlands travel company X-Travel did in which a not so un-lifelike plane crash occurred right in front of a beach before the joke was revealed; X-Travel is a travel agency for frat boys and their bikinied girlfriends.

The reveal is no different in this second spot but the lead up in which a helicopter "inadvertently" scoops up two guys with a forest fire water bag just isn't the same a a plane crash. Nor has it garnered anywhere near the 2 million plus views the original saw.

But hey, it's a pool party and who doesn't love a pool party?

by Steve Hall    Jan- 8-09    
Topic: Good, Racy, Video



Versus Wants to See Your Hooha

show_me_v_versus.jpg

Sporting site Versus has launched a recent promotion entitled Show Me Your V. Yes, this is where that is going. Of the promotion Yahoo Sports blog Puck Daddy wrote, "Maybe our minds are so far in the gutter that we've got rats scurrying across them, but even Roger Moore's James Bond would believe this double entendre is a tad too telegraphed."

A thunderstorm of commentary followed.

more »

by Steve Hall    Jan- 6-09    
Topic: Campaigns, Online, Racy, Strange



The Hottest Ads of 2008, Revisited

cult_shaker_fuck_me.jpg

Once again, it's time to look back and review 2008, Adrants-style: with the hottest, sexiest and raciest ads of 2008. If you've fallen behind the times, check out our 2007 round-up. Otherwise, sit back and enjoy.

Sometimes an ad comes right out and says what everyone's thinking, a method that can be nearly as refreshing as, oh ... an alcoholic energy drink. At least that's the case with this billboard in Denmark for Cult Shaker. Mincing no words, it asked passersby to fornicate with the naked girl featured at left. Are we off to a good start yet?

OlympusFocus_boobs.jpg

Combining the well-documented fact that eyes tend to wander down paths made by pulchritudinous cleavage, and the notion a fast camera is paramount to lending permanence to the moment, Olympus presents us with an ad that perfectly captures this deft eyeball dance.

girlfriend_wii_fit.jpg

And what would a cattle call of the year's hottest ads be without the famed Why every guy should buy their girlfriend a Wii Fit video starring Lauren, the gorgeous girlfriend of Tinsley Advertising Director-Marketing Giovanny Gutierrez, who made the video as a spec viral?

With 7,634,988 views, the hypothesis is proved once again: amateurishly shot + hot chick + controversy = viral hit.

more »

by Steve Hall    Jan- 5-09    
Topic: Opinion, Racy



Skin Pustules Sing 'It's A Beautiful Day For Cancer'

al_bino_beautiful_day_cancer_coffin.jpg

Australian hip-hop artist Al Bino (um, right) is out with a video entitled It's A Beautiful Day for Cancer. It's sexy. It's weird. It's gross. It's funny.

Produced by Lyrics Born, the video, according to the Lyrics Born website, was created for an "Australian skin cancer benefit project."

It appears the video has been successfully seeded across sites such as YouTube, Break, AOL, Current, Dailymotion, Buzznet and several others. On YouTube, the video, which was posted December 11, has seen 22, 798 views. Views on other seeded sites don't add up to much.

by Steve Hall    Dec-23-08    
Topic: Racy, Strange, Video



Irish Liqueur Drops Cream onto Parted Pink Lips

baileys-drop-lips.jpg

Despite appearances, "Listen to Your Lips" is an ad for Bailey's, not a trailer for My First Naked Kneel-Fest.

By JWT and Psyop, which wanted to create a "sensual but not overtly sexual" interpretation of the "Bailey's taste experience."

Maybe the "not overtly" part was lost in the editing room. Seeing drops of cream splash onto rows of shiny, slack DSLs don't exactly bring Moo Moos to mind. (Nice touch with the closing lick!)

Can somebody please page Alex Leo? She needs to update Section Five in her list of five sexist trends the ad world just can't shake.

Ad is SFW, even if your cheek-flushing suggests otherwise.

more »

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Commercials, Online, Racy



For Every Air Hump You Vouch For, Someone Out There Gets Protection.

durex-rabbit-dude.jpg

We've all fantasized about making a living out of sex, drugs and poorly-tuned instruments. So it's likely we've all played air guitar -- the process of using your fingers to make sweet love to an instrument that isn't really there.

Thus inspired, McCann/Paris launched Safe Air Sex, a campaign that takes the concept of air guitar and applies it to (SAFE!) sex. Confused? Watch Rabbit Man molest valuable O2 after shimmying an invisible condom onto his imaginary three-foot jimmy. (We love how, to segue into condom application, he goes, "Stop. In the name of love.")

more »

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Online, Racy, Strange



Deleye Fashion Educates Belgians on Multiple Uses of Socks

deleye_fashion_store_socks.jpg

In a world where bigger is better, size matters...and socks have multiple uses, Belgian retailer Deleye Fashion is out with an ad that majestically embraces the world's obsession with size.

Created by DDB Belgium, the ad is a nod to the world's collective inferiority complex but let's not be negative here. Is there really anything wrong with striving to be bigger, better, stronger and more intelligent? OK, that last one is stretching it a bit. After all, this is an underwear ad. How intelligent can it possibly be?

by Steve Hall    Dec-15-08    
Topic: Creative Commentary, Magazine, Poster, Racy



The End of the Beginning is the Beginning of the End

teen_pregnancy_backwards.jpg

If teenagers knew the consequences of unprotected sex before they engaged in it, would it make them think twice before succumbing to desire? That's the question this teen pregnancy commercial ponders. Following the actions of a teen couple as they party, drink, hook up, have sex and deal with the consequences in reverse, the commercial shares the possible negative outcomes of having unprotected sex.

The bigger question is, given the quick-cut/ADD mentality so prevalent among, well, everyone these days, will anyone remember the beginning (end) when they get to the end (beginning)? Wait, what? Exactly.

The commercial was created by DLKW London for COI.

by Steve Hall    Dec- 8-08    
Topic: Cause, Commercials, Racy, Strange








Stanton Optical


Featured FREE Resource: