What? Groan... Hello? Oh damn, is it 2008 already? Do we really have to go back to work? All that eggnog, skiing, presents and endless repeats of Christmas movies was becoming an enjoyable norm. Oh well. One does have to get off the holiday couch after a while, take a shower and re-join the human race.
We're sure everyone's feeling a bit groggy this first day back to work so we're going to bluntly kick you in the ass this morning with 2007's Raciest Ads of the Year. After all, a bit of T and A gets everyone up, right?
So, here we go. And since there's no reason to limit one's pleasure, we're not limiting this list to top ten or anything like that. We're just sharing what we think are worthy (read lame use of sex when all else fails) entries in this category. No worries if you finish before you finish. The goodies will be here when you're ready to go again.
Now wait just a friggin' minute. Since when does fine, upstanding AdFreak get to dwell in the Adrants gutter by posting images of impossibly hot ass? Well, apparently, a couple days before the holiday break when either no one in the industry is really working so no one will see it or all the agency bosses have left early making it open season for employees to stare at bootylicious ass rather than finalize that media plan or revise that layout for the fifteenth time.
Barbara Lippert called it "too, too cheeky." Brandweek called it "provocative." We'll just call it damn fine ass and be done with it. At this point, does it even matter what this ad is for? Do you really care? No, you don't. You just want to stare at it, fantasize about being with it and hope no one walking by your office catches you in the middle of pulse pounding mental moment..
Perhaps taking a cue from Arnold's Boston office holiday party last year during which stripper antics were performed on a pole in Creative Director Pete Favat's office, Arnold New York management hired five strippers for its New York office party held at Pravda reports Agency Spy reports.
It seems the ladies stripped down to nothing but pasties and thongs leaving employees, Agency Spy reports, "shocked and horrified" with female employees "alienated" and male employees "guilty." While a full on strip show might not be the best entertainment of an office holiday party, pictures of the event make it all look like a harmless, burlesque-like show. In fact, the one lone female caught observing the so-called strip tease is smiling. Yes, smiling. Hardly indicative of "shock and horror." OK, so it's only one picture and to be fair, hardly indicative of the entire evening.
Perhaps we missed Adventure Number One (oops, no we didn't) but Agency Provocateur, in its never ending quest to be as provocative as possible gives us Adventure Number Two, The Lady of the Manor, a full blown storybook-style glimpse inside the world of Manor living, the lady that runs the house and the maids who do her bidding. Of course, this isn't a story about your average manor living. It's a tricked out, male fantasy-focused version complete with lingerie-clad maids receiving spankings and morning frolics in bed.
We, of course, have absolutely no problem enjoying this creation to the fullest extent. However, we wonder what its appeal is to women. Apart from the few women who enjoy watching other women prance about in lingerie, we're curious how many women really want to witness the day in the life of an objectified, subservient maid. [Ed. Oh shut up you idiot. This is advertising. Can't you just leave a good T and A campaign alone?]
Now here's a campaign that doesn't beat around the bush...even thought there is beating and bush involved. Rarely do we find ad campaigns so blunt and so bold and so, pray tell, graphically honest as this one. Reminiscent of those fake PUMA ads years ago, this campaign for Hombre Magazine doesn't bother to dance lightly around what some of its readers do when reading the magazine.
Created by Leo Burnett Buenos Aires, this is a campaign we'd never see in America because, God forbid, we admit anyone ever in their entire life ever looks at "dirty" magazines or masturbates. Adland has the campaign's entire series of ads here.
FishNChimps tells the hilarious story of how he dozed off on the train with the pages of his GQ magazine open to an ad for John White footwear which falls squarely into the category of "great to look at but not in a public place." Mid-doze, he awoke with a start that seemingly caught the attention of a woman reading the Evening Standard who did her best to politely conceal her chuckle behind the paper after seeing FishNChimps' embarrassment over having been caught with a lingerie-clad booty and a pendulous set of cleavage resting on his lap.
Been meaning to get to this one for a few days. it's a campaign for ArriveAlive, an organization created by a father whose son was killed while driving drunk. The site touts the importance of the decisions and consequences that affect one's life. Calling attention to the site is a bathroom stall campaign which adheres images of drunken women to the floor and wall.
One woman is on her hands and knees in front of the toilet apparently puking. Another woman appears to be sitting against the wall in the mens room next to the urinals. Both are dressed slut-like with exposed thong, fishnet stockings and pumps. While no one really wants to look at a fat ugly drunk woman (or man for that matter), Copyranter wonders if we're supposed to think only sluts get drunk.
This commercial for a Japanese candy is more than a year old but it is so ridiculous we just have to share it with you. It's a pretty well known fact men (well, the straight ones at least) across the globe find it very pleasing to look at a pretty woman with big breasts wearing nothing but sexy underwear and a tiny bra. Even more so if the lady decides to jump up and down while bouncing uncontrollably in that tiny bra. Some countries are just more open than others when it comes to allowing that activity to be publicly displayed.
This campaign for the Chinese Greenfamily Youth Association of Environment Protection brings a whole new meaning to the phrase "squat and squirt." Created by Beijing-based Guangdong Advertising, this campaign calls attention to the plight of our polluted planet. Or, alternatively, Chinese people piss in public and they should stop that nasty habit. Whatever. Ass always gets noticed. Even if it is a completely un-bootyliciois, asexual one such as the one in this ad.
Some might say this French American Apparel ad is offensive (for the full effect, click the "more" link below which is NSFW). There's been much discussion over the years about American Apparel's ad campaign and whether or not it reduces females to play things for men. But if you spend even a few minutes on Flickr, Webshots, Photobucket and any number of weblogs that obsesses over the given subject matter, you will come to realize that women of a certain age really do like to pull their shirts up and show us their tits.