Once again confirming boobs, butts and bimbos can get the human race (or at least mean) to do anything, Heavy has launched its second annual Massive Mating Game which offers guys the chance to win a day with one of four "hottest girls on Earth" simply by watching their videos and becoming their friends on MyHeavy.
Well, Heavy has certainly cracked the male 18-34 code with this one insuring lots of drool and other fluids will hit keyboards as men slather over these videos trying to decide which of the "hottest girls on Earth" is...well...the hottest. It's so easy a caveman could do it. Oh wait, that one's taken.
According to Copyranter, American Apparel has run out of ideas. No longer toying with masturbation, foot fetishes or witty word play, the retailer is left with nothing but women bending over while wearing tights. Comparatively, this recent ad is so tame it could almost be mistaken for and American Airlines ad.
When we viewed the latest Obama Girl video in which she squares off against a trio of Giuliani Girls, we, of course, enjoyed watching Obama Girl, the beautiful Amber Lee Ettinger, shake, twist strut and generally amaze us with her beauty. But, every so often our eyes were distractingly drawn to one of the ladies in the Giuliani posse who seemed to curvaceously jut outward in every direction. With each bend of the hips and thrust of the chest, seemingly impossible curvaceousness filled the video as if Amber Lee weren't even present.
A little digging reveals the woman to be none other than former WWE Diva and model Rebecca Dipietro who does, indeed, posses amazing curves and isn't afraid to show them off. Anyway, as you know, it's probably just us and non one else suffered this distraction from the beautiful Amber Lee but we thought we'd make you queasy by sharing because, well, we like to emotionally mess with our readers.
- In the ever expanding quest to make sure every inch of media space contains some elements of its campaign, the Simpson's Movie campaign has hit the pages of Harpers' Bazaar.
- Grow Interactive has created Disco Dream Ride, a site which promotes Lance Armstrong's fan club and the Discovery Channel Pro Cycling Team. Visotors can webcam themselves and affix their heads to character on the site Trailer Crashers-style.
- Eyewonder has launched a Click-to-Call feature or its rich media ad units.
- Naked people, cock rings and orgasm mops get it on for Method cleaning products. These are the ComeClean people.
- The "world's most boring movie" is supposed to promote paint. We think not.
- Here's the full length Obama Girl vs. Giuliani Girl video we tipped last week.
- First there was Diet Coke and Mentos. Now, there's Carlsberg and Mentos. And it's bad. Really, really bad.
OK, either this is getting really stupid or really brilliant. On Monday, a follow up to the Obama Girl video entitled Obama Girls vs. Giuliani Girl will be released. In the video, the famed Obama Girl, aka Amber Lee Ettinger, and her posse of bootie shakin' hotties will take on a posse of bootie shakin' hotties known as the Giuliani Girls.
This, my friends, is what's become of American politics. Bootylicious asses and big boobs are the new determining factor in the selection of America's next President. It's no wonder the rest of the world sees us as a bad sitcom about Catholic School girls bursting out of their Wonderbras and pleated plaid minis like faux high school strippers on Photobucket who must resist restraint from bible-thumping nuns with repressed feelings of sexual inadequacy and ban-everything cause groups run by their cousins.
Back in the day, people scoffed at the practice of parting with cash to acquire a bottle of water, a product readily available free from any faucet. Now, water, a product which costs its makers next to nothing to produce, is standard fair in convenience and grocery stores the world over.
An alien visiting from another planet might think this paying for water thing is one of the most illogical of all observed human behavior but he would be wrong. Until he observes humans paying $40 for a bottle of Bling H2O marketed by none other than the ubiquitous bare-assed, sex-sells hottie, he won't have a true understanding of how the human race has "evolved" since his last visit.
While our alien might hypothesize anyone marketing a bottle of $40 water must have their head up their ass, the ad will certainly confirm that assumption quite clearly.
Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.
The guys over at Brand Experience Lab were kind enough to share this ad for Silverjet's "women-only loos" with us.
The concept was clever and probably would have rung unexpectedly fresh if, twice before watching it, we weren't told the approach would be "a little different for an upscale airline!"
But since the surprise was spoiled and we are for the most part tired of Mile High Club jokes, the whole thing seemed kind of trashy.
If we ever harbored any doubts about whether gender division actually prevents the nice from going naughty, we would have visited a public men's room at 2 AM or picked up a Colette novel.
With all the work it's done to court the "we are woman, hear us roar" demographic, we harbor serious doubts that this viral for Dove is the genuine article. Really, do they even sell deodorant cans like that anymore?
It certainly gets the point across (only amazing sensory deception could bring a sexual partner that, uh, close), but we'd be understating if we said the ad only made us a little sick. (And what's with that chick's teeth?) Then again, we really liked the idea of man omelet, so...
The uniquely strong, yet skittishly odd powers of the short, plaid, pleated skirt have been put to use by Coors Light Canada and Maxim for the Coors Light Maxim Golf Experience, an event which promises "the ultimate threesome." Now, before your minds race to that particularly nasty place, we're talking about golf threesomes here not that other fantasy that visits the male mind every, oh, two minutes.
Thanks a lot Coors Light. Now every time we approach the tee, we'll be wishing the three people standing alongside were actually Coors Light Maxim Golf Experience girl wearing the uniquely powerful short, plaid, pleated skirt. That or nasty imagery of our golf buddies in the get up. Neither of which will help our golf game very much.