Once again, advertising has caused an uproar over nothing. CNN's Mike Galanos covers the new (and really great if we do say so ourselves) Clearasil campaign and is upset over the ads which show a guy trying to pick up his friend's mom and a daughter who says "You should see me now" while her mother shows naked baby pictures of her to her boyfriend. While Galanos prudely prattles on, Melissa Henson from the Parents Television Council talks about how marketers use too much sex to sell and Debbie Wolf from the People Against Censorship says the moral minority shouldn't control what gets seen on TV and everyone should just lighten up and laugh.
The Hardee's Flat Buns commercial has caused an uproar in Tennessee with Tennessee Education Association President Dr. Earl Wiman (who you've got to hear) saying, "It is unbelievably demeaning." The ad shows a female teacher dancing seductively in front of a class that raps about the positivity of flat buns which the teacher, of course, does not possess. The commercial is part of a campaign launched earlier this summer which included the Flat Buns website.
Wiman wants concerned citizens to complain to Hardee's, saying, "I am asking that all of our members and the public who care about children and their education to contact their local Hardee's to voice their concerns."
Having followed the American Apparel campaign for some time, Copyranter reacted to the latest iteration with the following headline, "It's Friday. Why Don't You Masturbate." One can't ask for a better headline when it comes to discussing American Apparel campaigns which, for a long time, have been one step above porn. It's just Dov Charney's way and who are we to complain. Sex is supposed to sell, right?
Ever feel rushed during sex? Or, perhaps feel it's a bit too rough? Apparently, that's the vibe Peugeot is tapping into with this print campaign that features lovers in helmets in case, well...
We're not sure but we'd love to do it in an all-white room like that sometime, if only for the purity of it all.
Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.
Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.
Hmm. Looks like this girl forgot to take a shower before commuting to work. But, no matter. Axe is there to help offering hot women scantily clad in black lingerie free showers on their way to work...or something like that. While facing this commuting oddity, overexcited teenage boys should be wary of their appendage as the doors close. Or something like that. Anyway, where there's an Axe product, a barely dressed female is sure to be nearby.
When we think of Maggie Gyllenhaal, the first thing that comes to mind isn't usually an Agent Provocateur campaign full of black lingerie and provocative sexual imagery. Granted, she did offer herself up as an office fantasy to James Spader in Secretary and played a trampy, hardnosed, harlot-like, character in SherryBaby but we still think of her as the wise-ass younger sister to real-life brother Jake in the atmospherically fantastic Donnie Darko. So it is with a bit of WTF we react to her appearance in the lingerie maker's latest campaign.
In the campaign, she seems to carry an air of 20's flapper but that's crossed with a dose of S&M, coy cuteness, subservient subjugation and playful elegance. It's got something for everyone.
JBS, which focuses on men's underwear, recently fell into the disfavor of Norwegian consumer association Forbrukerombudet, which determined its current run of ads are discriminating toward women.
Before the effort that got them in so much trouble (see left), JBS conducted a whole campaign in which women wore men's underwear, under the premise that dudes just don't like looking at other dudes.
Most of the imagery in the last campaign was pretty cute, and maybe woman-empowering in some weird way. More realistically, the spots probably brought the homefront to mind - at some point or another a girlfriend is likely to don her man's accoutrements. We just like doing that kind of stuff.
Oh the hell with all that crap about objectifying women in advertising. Oops. Did we just say that? Well, not really but Bodog kinda does in its new, and we think very hilarious, new video promoting its Bodog Fantasy Football. Maybe some of you have seen that old movie Weird Science in which some hottie appears to a bunch of geeks. Well, this video follows the same idea but when Bogog's hottie appears from the closet, climbs onto the bed of a droolingly transfixed guy and takes off her shirt, she unleashes a pair of boobs like none you've ever seen before.
Just as the Heineken DraughtKeg fembot combines beer and hottieliciousness , Bodog offers up the perfect combination of football and an entirely different form of hottieliciousness. The kind only a fantasy football obsessed guy could conjure from within.
The headline pretty much says it all because there isn't much else going on in this commercial for Dutch shopping Mall Batavia Stad. Our friends ovr at Fresh Creation don't see the connection. Neither do we. Do you? (Here's your chance to get all conceptual)