Playboy Playmates Become Sole Mates For Air Jordans

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Reebok's all fixated with ass when promoting its Reetone but-enhancing sneakers. Skechers has long been associated with hotties like Kim Kardashian and Christina Aguilera. So why can't Nike get in on the fun? Well, courtesy of Playboy, they can.

Playboy has launched Sole Mates, a celebration of the shoe which launched in 1985 and was made famous by Michael Jordan. Over the years there have been many styles of the show and Sole Mates celebrates the top 23...with help from 23 Playmates, of course.

Oh and yes, just like everything else in advertising, this is trying to sell something so don't hold it against Playboy when they hit you up for $4.95 to view the entire feature, complete with nudity.

by Steve Hall    May-31-11    
Topic: Racy



Zahia Dehar Shifts from Underage Call Girl to Lingerie Model

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We're not sure this new video featuring Zahia Dehar qualifies as a commercial but last year, Dehar became well known as a then underage call girl who slept with French footballer Frank Ribery who, at the time, was fronting a Nike campaign. Nike stood by their man and Dehar went on to become a lingerie model. Seems sex with a minor isn't always such a bad thing in some people's minds.

And if you just can't get enough of Dehar after watching the video, feel free to stare at this animated gif all day long or her image galleries on Google. And don't worry. She's over 18 now.

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by Steve Hall    May-23-11    
Topic: Racy



Nudists Horrified by Bikini-Clad Hotties

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Flipping the table on the notion "nude beaches are gross" because, well, they are since the fantasy of seeing hot naked naked men and women is usually slapped down with the harsh reality most people aren't hot and should never take their clothes off at the beach...is this new work for Club La Senza.

We open on a nude beach filled with saggy, hairy people. Then, all of a sudden, six hot chicks emerge from the ocean and, to the horror of the nudist, are wearing bikinis. The sight is just too much for them to take. It's like...well...looking in the mirror.

Anyway, mild hilarity ensues. And the work has something for the ladies too. A hunky, six-packed lifeguard. Something for everyone to enjoy here.

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by Steve Hall    May-19-11    
Topic: Commercials, Racy



The Cans Come Out For Cannes

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While Cannes Lions is a month away (by the way we will be there in force this year in a soon to be announced partnership of sorts), the Cannes Film Festival began yesterday. And in celebration of the festival's kick off, COED is out with its Festival de Cans. Yes, It's exactly what you think and some of it is NSFW so be forewarned. Otherwise, enjoy.

by Steve Hall    May-12-11    
Topic: Industry Events, Racy



The Dumbest Semi-Sexy Ad You Will Ever See

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It's one thing to have a sexy bikini model or, in this case, a Lingerie Football League player in your commercial. It's entirely another thing to combine the use of that model with what can only be described as the kind of production crew that creates cheesy local cable commercials.

But when you do make that combination, you end up with this horror show from IT company International Enterprise Services which shot a commercial with Alisha Lucik in Las Vegas. And they couldn't even come up with their own concept opting, instead, to rip off another.

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by Steve Hall    May- 3-11    
Topic: Commercials, Racy, Worst



Hot Ad Girl Gets Facial

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The always amusing Who is That Hot Ad Girl blog has a collection of Publicis-created commercials for Bavarian Haus Lean Pockets which feature a woman named Briga Heelan who plays Heidi in the campaign.

Among the amusing scenarios which include train braiding and arm wrestling is a commercial about milk pong which nets Heidi a full on messy milk facial. Read into that whatever you choose.

In other "facial" news:

- One Sort of Facial Promotes Another
- Skittles Gives Girl Facial
- Vodaphone Gives Girl Facial For Christmas
- Sephora Gives Girl Facial to Sell Cosmetics

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by Steve Hall    May- 2-11    
Topic: Racy, Strange



The Horror! Men Objectified to Sell Soda

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Here's one for the ladies. And this is a good thing. Because 999,999,999 out of a billion commercials with a sexual theme are created for men. Why? For the same reason the porn industry is centered almost entirely around the needs of men. It's just the way it is.

But that doesn't mean a woman doesn't enjoy ogling a hot dude once in a while and that's exactly what this Jillz commercial gives the ladies.

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by Steve Hall    May- 2-11    
Topic: Commercials, Racy



Miller Liteguards Insure Men Drink the Right Beer

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What's a woman's place in this world? According to Miller Lite, it's to make sure men are properly satisfied with the right light beer. And they have to be properly trained to do so which is why there's Miller Liteguard Training Academy, a rigorous, military-style school were hot women in bathing suits where women are instructed in the proper methods of male beer consumption management.

The Liteguards will be ready for summer deployment so if you see a hot woman running down the beach in slow motion, boob bouncing, Baywatch-style, you had better be drinking the right beer. Well, if you really want to have some fun, you should be drinking he wrong beer. That way you'll be assured of receiving some quality, one-on-one training from some hot bouncing boob beer babe. We hear their boobs bounce even when standing still.

The commercial, created by Draftfcb was released at the end of March.

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by Steve Hall    Apr-27-11    
Topic: Commercials, Racy



Orlova Investigates, Renegade Rebrands, Hot Ad Chicks Identified

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- Marina Orlova examines Spring Fever on a segment of her Too Hot For Words show for Anastasia date.

- Renegade is rebranding as Renegade Communications and will become...wait for it...a 360 degree communications company.

- Swedish drink Festis offers you a chance to win free product if you can unbore grandpa with your webcam antics. Careful, ladies. Too much cleavage or thong could give the guy a heart attack!

- The lawsuit over the quality of its beef against Taco Bell has been dropped but Taco Bell isn't staying quiet.

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by Steve Hall    Apr-21-11    
Topic: Agencies, Industry Events, Online, Policy, Racy



Nudity Eyeballed With Drunken Socks, Ill-Fitting Bras and Burnt Marshmallows

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- Now this is the way to sell a waterproof camera!

- The best commentary we've ever read on eyeball tracking. In our entire lives. Seriously.

- Lindsay Lohan's dad begs the rest of us not to drink and drive. (Click Playlist)

- Article ponders the notion booze makes for better creative.

- Another entry in the humorous sock loss campaign from GE.

- What do burnt marshmallows and bras have to do with each other? We have no idea but they are front and center in a new Hanes campaign.

by Steve Hall    Apr-15-11    
Topic: Campaigns, Racy, Video