84,000 Hard Ons Raise Money For AIDS

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Taking the fight against AIDS literally, German agency Philipp und Keuntje created an online game for AIDS organization Vergiss Aids nicht e.V (Don't Forget AIDS). The game made it possible for players to combat the virus...with their cocks. Literally. Called Cockout, players where asked to don a condom and wave their member around. Penile movement was tracked by webcam which was translated into hits to opponents.

To insure men's members where in the proper state to do battle, the game provided dancing strippers to help players "man up." Once in a state of readiness, players could choose from one of three character; Master of Cock Fu, The Incredible Major Dick and Sir Dick-A-Lot.

Seriously.

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by Steve Hall    Feb- 1-11    
Topic: Racy, Strange



New Headless GoDaddy Girl is Hot

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No, we still don't know who she is but now we have a picture of her entire body. Yes, her head is cut off which just begs a butterface joke but we'll refrain from sinking into that gutter. Oh wait.

Anyway, she has two legs (nice ones, two arms, two boobs (looking fairly curvaceous) and likes to wear short shorts.

That's really all we have to go on for now. Any of you care to guess who this finely shaped lady is? Will you jump out of your seat during the game when she is unveiled?

Or will you yawn when you realized is just another GoDaddy marketing ploy?

by Steve Hall    Jan-31-11    
Topic: Racy, Super Bowl 2011



Ultimo Says Side Boob is the New Cleavage

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- UK singer Sophie Jones, who recently went from a B to a D cup courtesy of the Harley Medical Group, will appear in a campaign for the medical center.

- New York Festivals has announced Donald Gunn, Founder of the Gunn Report will Moderate NYF's Executive Jury for 2011 International Advertising Awards.

- BFGoodrich Tires has signed a multi-year deal with Shaun White that will chronicle the 10-time Winter X Games gold medalist' preparation for the Winter X Games.

- Shalmor Avnon Amichay/Y&R has launched The Dislike Petition on YouTube, a promotion against human trafficking. Previous campaign work includes storefront design with women for sale.

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by Steve Hall    Jan-27-11    
Topic: Industry Events, Racy



Megan Fox's Ass Sells Armani Jeans

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So we've all heard Megan Fox is the latest celebrity to lend her body to Emporio Armani to call attention to the brand's Armani Jeans. She's teased us in her lingerie. She's driven a hotel bellman mad with desire by changing in front of him. And now she's showing off her tattoos clad only in a pair of Armani jeans painted on her curvaceous ass.

Of Fox's selection as spokesmodel, Giorgio Armani said, "Megan embodies the spirit of the women of today. Free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength."

What he really meant to say was, "Holy shit, this woman is hot! She's got a great ass and I want it in my jeans!"

Oh and for those who prefer to ogle hot men, make sure you check out soccer star Rafael Nadal
who's also part of the campaign.

by Steve Hall    Jan-26-11    
Topic: Celebrity, Racy



Sephora Gives Girl Facial to Sell Cosmetics

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One really has to wonder what goes the mind of a creative when the result is a poster like this one for Sephora. And let's not forget the minds of the people who approve the work as well. Either they are oblivious to the "other" meaning of imagery such as this or they can't help but celebrate the dirty little thoughts which float about their mind and wallow in the sadistic pleasure of watching this work make its way through the approval process.

Six years ago, Vodafone ran an ad that, to some, carries the very same connotation as this Sephora poster. As we wrote back then, the the visual in the Vodafone ad was "an expression of joy following receipt of a certain climatically delivered thrust of Christmas excitement."

How would we describe this Sephora poster? We're not sure but it's clear to us this is definitely not a representation of how most women would apply lotion to their face. Especially a quart's worth of gooey white stuff while their mouth is wide open. That is unless they are in a certain line of work which lauds this sort of behavior with praise, fame and money.

by Steve Hall    Jan-25-11    
Topic: Creative Commentary, Opinion, Racy, Strange



Stolen Cleavage Ends up in Online Ad

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Now this is funny. Three years ago at ad:tech San Francisco while on our usual mission to properly capture the essence of the trade show floor, we captured this shot of a hot looking woman who, by all accounts, had to have had the highest number of eyeballs view her badge over the course of the conference. In addition, that strategic badge placement was enough to garner her, and the company she represented, GenieKnows, a repeat appearance on Adrants in a story entitled In Defense of Booth Babes and Why They're Here to Stay.

Jump forward three years and the all but forgotten woman has reappeared in an online ad on the Coloradoan website promoting a medical bill and coding degree. Of course, it's clear the woman has no idea she's in this ad and permission was certainly never given by us to use this photo in an online ad but this sort of thing happens all the time.

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by Steve Hall    Jan-25-11    
Topic: Opinion, Policy, Racy, Strange



Bar Refaeli Lends Her Curves to Passionista Lingerie

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Israeli model and sometime actor Bar Refaeli will be featured in a new Spring/Summer 2011 campaign for the Passionata lingerie brand. Refaeli was also featured in the brand's Autumn/ Winter 2010 campaign.

The curvaceous model can be seen sporting all manner of undergarments in the new campaign. She even hops into a laundry basket...with heels on no less.

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by Steve Hall    Jan-24-11    
Topic: Campaigns, Celebrity, Racy



Super Bowl Creeps Into This Week's Top Adrants Stories

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Heated bus shelters, stupid banned Super Bowl commercials, Canada's love for truth in advertising, Advertising Age's hissy fit over banned Super Bowl commercials, Yahoo's undying commitment to survival, GoDaddy's nw GoDaddy Girl, hot office management staff, Subway oddities, sites that make it easy to quit your job and movie trailers that take over the Super Bowl are front and center in this week's top stories here on Adrants.

1. Caribou Coffee Bus Shelter Oven Warms Commuters
2. FOX Says No to Ashley Madison Super Bowl Ad
3. Canada Calls For Truth in Advertising

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by Steve Hall    Jan-23-11    
Topic: Campaigns, Commercials, Racy, Super Bowl 2011



Ted Williams, Bus Shelters, Kardashians Among Top Stories This Week

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This week's top stories on Adrants caused us to ponder whether or not Kraft's choice of Ted Williams was right for the brand, get excited about the lowly bus shelter, laugh at sharks, admire the T-Mobile babe mock AT&T and Verizon, engage in a bit of voyeurism, revisit childhood with Audi's use of "Goodnight Moon," look at lingerie once again, watch advertising get Cheezberger'd, revisit Kim Kardashian's cleavage and wonder how the hell that family got so famous and, finally, once again, listen to yet another researcher tell us using celebrities in advertising is a waste of money.

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by Steve Hall    Jan-16-11    
Topic: Brands, Celebrity, Commercials, Opinion, Racy



Peeping Tom Video An Agent Provocateur Promotion

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And in other important news...that voyeuristic video of Mark Ronson's girlfriend, Josephine de la Baume, prancing around a hotel room wasn't shot by some pervert but by Agent Provocateur, all to announce her selection as the new face for the brand's Spring/Summer ad campaign.

Not, of course, that this wasn't an obvious move by a brand in the first place. After all, who prances around a hotel room in their lingerie with the shades open. Not to mention walking around with a hand bra while peering out the wondow to see if anyone is spying. Um, pull the blinds maybe?

Anyway, there you have it. Josephine de la Baume is the new Agent Provocateur hottie. We can guarantee you'll be seeing a lot moe of her in the coming months.

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by Steve Hall    Jan-13-11    
Topic: Brands, Racy










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