Lifeguard Bested by Astronaut in Axe Super Bowl Ad

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As part of its Axe Apollo Space Academy promotion, Axe will are a commercial during the Super Bowl that mirrors the campaign's launch commercial. In the ad, we witness a Jaws-style scenario in which a hunky lifeguard rescues a hottie...and beats the shit out of the shark. But just as the two are getting close to one another, the woman's eyes are drawn to an astronaut. Because, well, astronauts always roam the beach in summer fully clad in a space suit, right?

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by Steve Hall    Jan-28-13    
Topic: Racy, Super Bowl 2013



Diet Coke 'Hunk' Returns, Gets Giant Facial

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Diet Coke is celebrating its 30th birthday with the return of the Diet Coke Hunk character. The ad is the fourth in a series which began in 1994. The original, which starred Lucky Vanous as shirtless construction worker, centered on a group of women who would gather in a office window every day at 11:30 to watch a shirtless Vanous take a break with a Diet Coke. Additional versions of the ad followed in 1998 and 2007. The 2007 version caused a bit of a storm as hunk actor Francois Xavier, unlike in other ads, did not take his shirt off.

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by Steve Hall    Jan-28-13    
Topic: Racy



Do Target's New Ads Misogynistically Objectify Women?

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Just what the hell is this new Mono-created Target ad attempting to convey?

Climbing a ladder in heels is difficult? Women are "challenged" by ladder climbing? Life throws many curve balls in a woman's path? Women don't know how to screw and unscrew a light bulb?

And how about the rest of the ads in the series?

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by Steve Hall    Jan-17-13    
Topic: Brands, Opinion, Racy



Ad Banned For Claiming Cream Will Make Your Ass Look Like Mila Kunis'

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An ad for Rodial body cream featuring Mila Kunis was banned by the UK's Advertising Standards authority for claiming its cream will provide a "body to die for." The ad, which took the form of an email, featured Mila Kunis from a recent Esquire shoot. In the ad, Kunis can be seen standing against a wall in her underwear. The headline reads, "Get a body to die for with 50% off body sculpture for 24 hours."

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by Steve Hall    Jan-17-13    
Topic: Celebrity, Racy



MTV's Wrist Slapped For Airing Racy 'The Valleys' Ad

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Much of what we see on reality shows is a sad representation of the human race, or at minimum, the sliver who doesn't mind their inner most idiocy broadcast to the world. MTV's The Valleys is no exception. But we're not here to debate the finer points of reality TV programming. We're here to share with you an MTV UK ad promoting the network's The Valleys.

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by Steve Hall    Jan- 9-13    
Topic: Policy, Racy, Television



Kaley Cuoco Makes Super Bowl Debut in Toyota Ad

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Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand's Get in the Big Game promotion.

From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.

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by Steve Hall    Jan- 7-13    
Topic: Celebrity, Racy, Super Bowl 2013



Go Daddy Taps Supermodel Bar Refaeli For Super Bowl Ad

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Go Daddy is adding supermodel Bar Refaeli to its stable of adver-girls. Refaeli will appear, along with Danica Patrick, in one of two Super Bowl commercials to be aired this year. Go Daddy has advertised in the Super Bowl for eight years.

The ad, called Perfect Match, is being shot in LA today by Deutsch New York. Deutsch was hired earlier this year as part of the brand's shift away from a straight sex-sells approach to one that includes aspects of the brand's actual services. Two recent ads highlight the substance behind and the sexiness in front the brand.

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by Steve Hall    Jan- 4-13    
Topic: Celebrity, Racy, Super Bowl 2013



Please Don't Play With My V-Spot

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As you may have realized, we're somewhat partial to the sex-sells approach to advertising here at Adrants. That said, there are limits and there are matters of taste. Writing on Venture Beat, Jolie O'Dell brings to our attention a promotional email she was sent by voice-control company Voco touting their booth at next week's CES in Las Vegas.

Next to a pair of disembodied legs, the ad urges the reader to "Play with my V-Spot. Another image of a woman's red-lipped open mouth carries the headline, "Because oral is better."

Created by Dirk Marketing, the ads shamelessly tie the the product to a woman's vagina and the act of giving a blow job. O'Dell, a classy and refined woman if ever there was one - something you immediately realize once you meet her - eloquently castigates Voco for it's seemingly out of touch approach to marketing.

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by Steve Hall    Jan- 4-13    
Topic: Brands, Opinion, Racy



Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign

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Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson's work for the brand's 2012 campaign came under fire for degrading women.

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by Steve Hall    Jan- 3-13    
Topic: Brands, Campaigns, Racy, Strange



The 30 Sexiest Ads of 2012

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During the holidays the serious business of advertising is a bit slow. Most of you are visiting relatives, drinking egg nog and eating ham. And probably looking for something a bit more interesting than a fourth viewing of National Lampoon's Christmas Vacation. So it's the perfect time to bring you a round up of the year's sexiest advertising.

Yea, we know. In the grand scheme of things, it's not really that important. But it is fun. And if there's any time of the year when you have bit of extra time to have fun, it's during the holidays.

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If you are working, your boss is relaxing in the Caribbean and your clients are off skiing in Europe so you have you have nothing better to do than pass the time reading this sort of silliness on Adrants.

So here we go. In no particular order, here are the 30 (or so) sexiest ads of 2012.

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by Steve Hall    Jan- 2-13    
Topic: Racy










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